Joel Gross

Coalition Gives Magento A Makeover

Mirabella Beauty

With their products being sold across the nation, Mirabella Beauty did not have far to reach in order to create an online presence. Selling beauty products for cheeks, lips, and eyes, as well as producing high-quality, custom-made application tools, they have certainly mastered the art of makeup. Mirabella offers hundreds of products in over 1400 salons.

Having web design, development, search engine optimization and social media consulting carried out by Coalition Technologies was a great decision for this established marketplace leader.

When we were first approached by Mirabella, it was clear to us that they would need a much-needed revamp inside and out to generate a true return on their investment. Coalition began by migrating their Magento site to an improved server. Then, we started to implement much needed fixes and improvements to their designs, including changes to their home page, navigation, slideshows and banners, and more.

We created custom registration forms for wholesale, retail distribution, and salon professionals. Coalition web developers installed multiple plug ins for advanced promotional offerings, supporting retail sales through the site, a store locator, and more. The store has also been set up with multiple payment gateways.

Mirabella is an excellent example of Coalition Technologies’ success in social media consulting and graphic design work. Working in support of their social media manager, Coalition helped to create multiple Facebook contests with database support, ‘Like Us’ landing pages, and more. When we started work with them, their overall fan base and reach was less then 10% of what it is now. We’re happy to have been able to support that growth and offer valuable services whenever needed.

Mirabella was also an early adopter of video, successfully harnessing the power and audience of YouTube to draw attention to new product lines, partnerships, features, and more. Coalition’s supported them with a built in media gallery on their site, easily accessible from their home page. It stylishly allows the customer to view multiple videos in an easy to digest format. Best of all, its easy to update.

To get a brand new look for your website, give us a call.

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