Widespread speculation about the stability of BlueGlass began a few weeks ago, when former company executive Greg Boser created a Facebook community called What Happened to BlueGlass. The group was created in order to discuss and vent about recently “complications” within the business. For instance, despite having the appearance of unparalleled success and profitability, BlueGlass is believed to be deeply in debt, with no solution in sight.

On the Verge of Collapse

A recent Facebook post from Boser further revealed that BlueGlass USA may be on the verge of bankruptcy, and that the executive team is currently unable to reach any sort of agreement on how the mounting problems should be addressed. This lack of solidarity is further endangering the company and all but sealing its inevitable fate.

Based on commentary from those involved, including Boser and CMO Chris Winfield, it appears that things aren’t just “looking bad.” The atmosphere at BG has become downright toxic, with some executives threatening legal action against others, and some fighting for absolute control. Sadly, it’s the employees—many of whom have already become casualties—and the clients who must suffer as a result.

While the future of BG hasn’t officially been determined, the writing is on the wall, and clients are already feeling the sting. Has your company suffered as a result of the BlueGlass collapse? If so, it’s time to take your business elsewhere. At Coalition Technologies, our close-knit team works together every day for the benefit of our clients, and our expertise spans the full spectrum of SEO, marketing, development and design.

Coalition Technologies is Different

If you’re tired of enduring lackluster results as your marketing company slowly implodes, you deserve better. Coalition is different, because our team dynamic is the core of our business. We function as a family, and we work as one unified body in the pursuit of the same goals. Most importantly, we have the experience, the manpower, the expertise, and the successful track record that your business needs to thrive.

Just take a look at our portfolio. We work with some of the most successful businesses in the world, and we deliver real results. Give us a call today at 1-888-800-9101 to receive a free quote and learn exactly what Coalition Technologies can do for you.

Understanding the Role of SEO

When someone sets out to find information or a service using a search engine like Google, 10 search results—along with a couple of sponsored links—will appear on the first page of search results for a given keyword (for example, “Los Angeles construction services”). Unless they are looking for something really specific, most users will click through the first couple of links on the first page, which is where all the business is going. Engaging in search engine optimization for your website is the best way to get your business closer to the top of the list, and attract many more customers as a result.

In today’s hyper-competitive market, it is essential to do whatever you can to continue growing market share in order to compete in this tough economy. With the ubiquity of the Internet in our daily lives around the world – more than three quarters of the U.S. population – and according to eMarketer, more than 82 percent of web surfers relying on search, everyone is turning to SEO to drive sales. SEO is indispensable to every corporation looking to grow their customer base and expand their business.

How SEO Works for You

Truly effective SEO is a complex process, as there are lots of ways in which you can optimize your website to gain exposure on search engines. Add to that fact that everyone else is interested in optimizing their websites as well, and you’ll quickly see that it is necessary to pull all the stops.

The first step is determining all of the relevant keywords that you want to target. Going back to the “Los Angeles construction services” example, depending on what services you offer, you might want to target “Los Angeles skyscraper construction”, “Los Angeles commercial construction”, “Los Angeles residential construction”, or “Los Angeles building remodeling”. Expert research can even uncover effective keywords that you never thought to use and implement those also.

After researching and implementing all of your traffic-building keywords, you’ll then want to further develop your offsite and onsite features in order to further appeal to search engines. This process includes creating high quality content creation to retain web surfers, website coding, reliable link building and more. As you can see, there is a lot to the SEO process. Fortunately there are SEO professionals out there who can help you get the most out of your SEO campaign.

Choose Coalition Technologies

Coalition Technologies specializes in SEO and marketing; our SEO professionals can help your corporation increase its consumer base and continue to grow. Though we promote ourselves as a Los Angeles SEO company for corporations, we have worked with corporations across the nation, helping their businesses grow and prosper. Below are some of the qualities that set our company apart:

1) We understand how to effectively utilize Google Places to optimize local search, so that you can capture not only the customers putting in general searches, but the customers looking for services you offer in a given region.

2) Our SEO experts are some of the best professionals in the market. With a combined 100 years of experience between all of our team members, we offer professionals of every specialization that coordinate their efforts to give you the best SEO campaign possible. It is all there: SEO copywriting, technical analysis, advanced keyword research and link building,

3) We understand that SEO is only a portion of an effective marketing campaign. For example, we can help manage your online presence to keep customers coming back, ensuring that word is spread of your business far and wide.

4) We also offer professional marketing and pay-per-click (PPC) services. The most effective marketing campaigns combine SEO and traditional marketing practices to achieve maximum exposure. We are experts at optimizing PPC campaigns with services like Google AdWords, and our marketing professionals can assist you in promoting your business through a variety marketing avenues.

5) To us you’re not just a client, but a partner. Our services feature bi-weekly reporting, ongoing communication and constant input. We keep you continuously up to date and spend a good deal of time getting to know your business so that we can help you carry out your own business’ precise goals.

Give Us a Call

If you want to learn more about how we can help grow your business with our superior SEO and marketing practices, give us a call today and receive a free quote. We can share our process with you in greater detail, ask you important questions about your company and your goals, and outline a plan to help you reach new heights of success on the Internet. Call us at 1-888-800-9101.

SEO Basics

A search engine like Google brings up over a billion search results a day from people around the world. Sure you can bring in new clients with traditional marketing, word of mouth and networking. However the amount of clients you bring in that way will be nowhere near what you will see coming in from search engines. Everyone uses search engines like Google now to find what they are looking for. Search engines are the key to building your client base in the 21^st century.

When someone puts in a search for a doctor’s services, such as the phrase “doctors in Los Angeles” or “certified family physician”, they are going to get a couple of sponsored results and then results for 10 websites of doctors on the first page. The problem is that you are going to be competing with hundreds of other doctors to reach that front page. Most users never venture past the first page unless they are looking for something very specific. Add to that fact that everyone is trying to figure out the best SEO techniques – since SEO marketing is the biggest game in town – and you’re going to find yourself with some stiff competition. That’s why getting the help of a knowledgeable professional is so important when it comes to SEO marketing.

Choosing the Right SEO Company

SEO marketing is huge in today’s information economy and there is no shortage of SEO companies out there that are looking to help. However not all of these companies have the expertise it takes to both employ the most effective SEO techniques and understand the specific needs of doctors looking for web exposure. Consider the following criteria for choosing an SEO company capable of giving you the most effective SEO campaign:

1) The company should understand how to optimize SEO for regional and local listings. Many SEO professionals concentrate their efforts on general Google rankings without targeting individual cities and regions.

2) The company must have a basic understanding of doctors’ practices in order to target the right audience with optimal keywords.

3) SEO companies not only have to demonstrate a solid understanding of SEO techniques, they have to possess a formidable set of marketing skills. Now search engines include user experience as an important metric in their search algorithms. That means your website itself must feature excellent, user-friendly copy that allows visitors to find what they need and remain on your site.

SEO for Regional and Local Listings

At Coalition Technologies, we are experts at optimizing our clients’ websites for local searches. We use cutting-edge techniques like citation building, long-tail keyword optimization, and the maximum utilization of Google’s local business listings. We perform localized and targeted link-building and we focus our marketing efforts on your specific region.

We know about the types of searches that are going to bring clients to your practice. For example, if you run your practice in Santa Monica, California, you may have clients driving in from Venice Beach, Malibu and Culver City. We also know that oftentimes clients will schedule appointments close to their work. We offer comprehensive keyword targeting, as well as local and region-based targeting of all your potential clients.

Understanding Your Practice

Coalition Technologies works closely with doctors to understand their practice and their clients. We monitor search trends on a regular basis and optimize your website accordingly. If you are looking to optimize your site for a Los Angeles-based practice, we can target keywords beyond “Los Angeles doctor” or “Los Angeles physician”. We want to bring in users typing everything from “Los Angeles physicals” to “Hollywood pediatrics”.

We want to understand the unique needs of your own business. What do you want to achieve with your practice? What do you specialize in? What sorts of clients do you want to draw in? We use everything we can to tailor the best possible SEO campaign possible.

Savvy Marketing

Search engines like Google are now focusing on user-centric indicators, for example an indicator called the bounce rate. The bounce rate is calculated by measuring the frequency with which users leave your site right away without exploring. Search engines will also track how long users stay on your website and whether they keep coming back in order to measure the user experience.

In order to keep the bounce rate low and the user experience optimal, we fine-tune your website to appeal to your target audience. We want to give you well-written pages that will keep your readers’ attention, keeping them on your pages longer, which not only increases chances of acquiring a client, but improves search engine results for your web page.

Give Us a Call

Coalition Technologies is based in Los Angeles, but we offer our services to doctors far beyond L.A. If you’d like to learn more about our superior SEO services and their potential to bring in plenty of clients, give us a call at 1-888-800-9101 to receive a free quote.

Though America may have been the theme of the day, we indulged in Italian foods, Italian sodas and wine, while exuberantly paying tribute to our nation’s founders in a style befitting of a formal White House gala, sans the formality. With a delicious feast and no shortage of office merriment, we honored the occasion in a way that said, “Hey, just because we have to work on Presidents Day doesn’t mean we can’t have a little fun.”

Best of all, everyone had the opportunity to meet and interact with Mila, the adorable young daughter of our SEO manager Justin Szabo. Even our canine mascot Frida couldn’t compete with the attention being poured on this precocious, irresistible little girl. With her childlike sense of wonder and insatiable fascination with all things electronic, she was truly the star of the show. Happy Presidents Day from Coalition Technologies!

• Informing us when a visitor arrives…at the top of her lungs.
• Disposing of leftover food…at least she tries.
• Protecting the staff from potential threats, like red rubber balls.
• Implementing custom HTML5 developments on behalf of clients (maybe not).

Yesterday was Frida’s 6th birthday, and we celebrated in style, with festive hats and decorations. She was thrilled to receive all the attention (albeit a little cranky), and enthusiastically sniffed and barked her approval at every turn.

For her birthday this year, Frida is receiving 4 weeks of intensive training boot camp! It’s not exactly an iPhone, but at least she’ll learn some valuable skills, and maybe she’ll even give the SEO team a run for their money.

Happy birthday Frida!

Our team works hard all week to design stunning websites, implement meticulous web developments and establish multifaceted marketing efforts for the benefit of our clients, but sometimes, we just have to let loose and destroy a giant papier-mâché heart. To everyone out there, Happy Valentine’s Day! Be sure to spend the holiday with someone you love.

Suzy Allman, the owner of CharlieDogandFriends.com, found Coalition on the Shopify Experts web page, and reached out to us for help. Suzy was dissatisfied with her website’s slow load times, poor conversion rates and limited organic traffic. After checking out her site, we recommended a total redesign, as well as structural improvements for SEO and conversions.

After gaining a sense of the company’s goals, we implemented a new Shopify site design, and provided full front-end development and professional QA. We also consulted Suzy on the optimal ways to improve traffic and conversions. There were many challenges to overcome, as the site was not well-optimized when we began our work.

We are happy to report that the project was completed on time without any issues, and Suzy was extremely happy with the communication and speed of delivery that we provided. In the first month since we began our work, the company’s organic search traffic is up 15 percent, and the conversion rate is increasing steadily. Additionally, page load times have been cut in half. Charlie Dog & Friends is now poised to become an online leader in plush novelty toys.

This is especially rewarding because the company does great work in promoting pet adoption. For every purchase made, Charlie Dog & Friends donates $5 to a rescue shelter in need. This is a company with a cause. If you want to promote the welfare of animals in need of a home, visit Charlie Dog & Friends today and purchase one of their delightful plush pets.

And if you need SEO, design or development work, be sure and contact Coalition Technologies. We offer superior services, and we have partnerships with a variety of major eCommerce platforms, including BigCommerce, Shopify and Magento. Call us for a free quote at 1-888-800-9101, and let us design a custom plan for you. We look forward to working with you.

Cream of Wheat has recently unveiled a wealth of irresistible new varieties, including Cinnabon, Chocolate and Maple Brown Sugar. They even offer Healthy Grain and gluten-free options. When they contacted us, the company expressed a desire to develop a custom Facebook contest, which would allow them to promote a new digital marketing campaign based around these new flavors.

But it’s not enough to simply add new ingredients to popular cereals. After all, you can offer the most succulent treats in the world, but it won’t do you much good if people aren’t trying them. That’s where Like it or Leave It comes into play. Like It or Leave It is Cream of What’s challenge to you. Visit the new Facebook contest, download their free coupon, purchase any Cream of Wheat variety and savor the goodness. If you don’t like it, Cream of Wheat will buy it back from you.

Our role was to help bring the Facebook contest to life. Coalition provided technical development and UX consulting to Cream of Wheat’s agency, Saint St., and we also provided launch support after the contest was unveiled to the public. There were some challenges involved in this project, particularly surrounding the short time frame. The Facebook content needed to be built, tested and brought live within 5 days. Our team, though, was up to task, and the launch was a stellar success.

Cream of Wheat fans and Facebook followers can now enjoy discounts on all of the company’s delicious breakfast products, and sample all of the new flavors risk-free. If you’d like to take part in the Like It or Leave It challenge, check out Cream of Wheat on Facebook. And if you want to achieve new heights of success with your online business, call Coalition Technologies at 1-888-800-9101 for a free quote. We offer superior services in design, development, SEO and marketing, and we can help you to reach your true potential. Call us today.

Also celebrating a birthday is Michael Eman, one of our digital strategists. Michael is in charge of overseeing the SEO and development for many of our clients, and as you can see from his festive cake, Michael enjoys engaging in friendly, spirited rivalries and good-natured ribbing with some of his Coalition colleagues. Needless to say, there is never a dull moment here in our Los Angeles offices.

Since the two birthdays are so close together, the L.A. team celebrated both occasions simultaneously with lots of food and laughter. Here at Coalition Technologies, we love taking the time to acknowledge the birthdays of all of our hard-working team members. Happy birthday to Joel and Michael!

Alex’s expertise in improving the crawlability and indexing of websites has resulted in massive traffic and revenue gains for many of our SEO clients. Thanks for a year of great work, Alex. We hope for many more to come, and we appreciate all of the great things that you do.