Going to the Dogs – Coalition Promotes Charlie Dog & Friends

Charlie Dog & Friends is making a difference, one toy at a time. This up-and-coming company specializes in adorable plush animals, and while they emphasize stuffed Pit Bulls, they also carry an array of other irresistible pocket pets, like Cattle Dogs, Shepherd Collies and even cats! Recently, Charlie Dog & Friends reached out to Coalition Technologies to help them improve their search engine rankings and secure more sales.

Suzy Allman, the owner of CharlieDogandFriends.com, found Coalition on the Shopify Experts web page, and reached out to us for help. Suzy was dissatisfied with her website’s slow load times, poor conversion rates and limited organic traffic. After checking out her site, we recommended a total redesign, as well as structural improvements for SEO and conversions.

After gaining a sense of the company’s goals, we implemented a new Shopify site design, and provided full front-end development and professional QA. We also consulted Suzy on the optimal ways to improve traffic and conversions. There were many challenges to overcome, as the site was not well-optimized when we began our work.

We are happy to report that the project was completed on time without any issues, and Suzy was extremely happy with the communication and speed of delivery that we provided. In the first month since we began our work, the company’s organic search traffic is up 15 percent, and the conversion rate is increasing steadily. Additionally, page load times have been cut in half. Charlie Dog & Friends is now poised to become an online leader in plush novelty toys.

This is especially rewarding because the company does great work in promoting pet adoption. For every purchase made, Charlie Dog & Friends donates $5 to a rescue shelter in need. This is a company with a cause. If you want to promote the welfare of animals in need of a home, visit www.charliedogandfriends.com today and purchase one of their delightful plush pets.

And if you need SEO, design or development work, be sure and contact Coalition Technologies. We offer superior services, and we have partnerships with a variety of major eCommerce platforms, including BigCommerce, Shopify and Magento. Call us for a free quote at 1-310-827-3890, and let us design a custom plan for you. We look forward to working with you.

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