Cream of Wheat is synonymous with comfort food, and for more than 100 years, it has been a staple of the American breakfast pantry. Coalition Technologies recently had the opportunity to work with this legendary hot cereal company, after they came to us in need of technical development and consulting. It was an offer too delicious to refuse.
Cream of Wheat has recently unveiled a wealth of irresistible new varieties, including Cinnabon, Chocolate and Maple Brown Sugar. They even offer Healthy Grain and gluten-free options. When they contacted us, the company expressed a desire to develop a custom Facebook contest, which would allow them to promote a new digital marketing campaign based around these new flavors.
But it’s not enough to simply add new ingredients to popular cereals. After all, you can offer the most succulent treats in the world, but it won’t do you much good if people aren’t trying them. That’s where Like it or Leave It comes into play. Like It or Leave It is Cream of What’s challenge to you. Visit the new Facebook contest, download their free coupon, purchase any Cream of Wheat variety and savor the goodness. If you don’t like it, Cream of Wheat will buy it back from you.
Our role was to help bring the Facebook contest to life. Coalition provided technical development and UX consulting to Cream of Wheat’s agency, Saint St., and we also provided launch support after the contest was unveiled to the public. There were some challenges involved in this project, particularly surrounding the short time frame. The Facebook content needed to be built, tested and brought live within 5 days. Our team, though, was up to task, and the launch was a stellar success.
Cream of Wheat fans and Facebook followers can now enjoy discounts on all of the company’s delicious breakfast products, and sample all of the new flavors risk-free. If you’d like to take part in the Like It or Leave It challenge, check out Cream of Wheat on Facebook. And if you want to achieve new heights of success with your online business, call Coalition Technologies at 1-310-827-3890 for a free quote. We offer superior services in design, development, SEO and marketing, and we can help you to reach your true potential. Call us today.
