Responsive design isn’t just some flashy new web development fad. It’s becoming an essential ingredient in the evolving web marketplace, and at Coalition Technologies, our designers and developers are on the cutting edge of this expanding technology. Our full-time responsive web designers in Los Angeles are equipped to meet the needs of businesses large and small, because the web is more competitive than any other marketplace, and it’s absolutely essential to stay up to date with the evolving demands.
Web surfers are no longer bound by large desktop computers tethered to a wall. Today’s consumers are viewing your website on desktops, laptops, smartphones, tablet devices and even iPods. If your website isn’t optimized for all of these devices, you may be leaving potential customers with a poor user experience.
What is Responsive Design?
Responsive design is the means by which we can create a single website that automatically optimizes itself for any screen size, shape and resolution. A responsive design website looks just as clean and professional on an Android phone as it looks on a 17-inch wide computer monitor. That’s because the site automatically detects the type of medium on which it is displayed, and arranges its images and text accordingly.
For example, a laptop screen might display a website with three columns of images and an average of 20 words of text on each line. An iPhone, by contrast, might display the same site with one column of images and an average of 9 words per line. The content is the same, but it’s arranged to optimally accommodate the device.
Why Responsive Design?
If you run an online business, or even a personal blog, user experience is essential. If your visitors find it frustrating to view or navigate your site, they’re going to spend less time browsing, view fewer pages and ultimately take their business elsewhere. Responsive design ensures that every visitor has a positive user experience, regardless of the device that she uses to browse your content.
Maybe you have heard the term “conversion optimization.” If you sell products or provide services through your website, conversion optimization should be an essential ingredient in your business plan. To put it simply, it means that your website is assembled in such a way to ensure the maximum possible revenue, or the greatest number of sales. Responsive design is important to conversion optimization for the same reason just outlined: positive user experience. Happy visitors make eager customers.
How Does Responsive Design Work?
Without getting too technical, traditional web pages work in a linear fashion, utilizing rigid pixels and percentage values, while responsive design uses a mathematical grid, known as a “fluid grid,” to arrange content. Responsive design uses CSS3 feature called media queries, which allows page content to be organized according to specific constraints.
If you want to see an example of responsive design in action, check out AmericaneLiquidStore.com. This website, designed by Coalition Technologies, demonstrates just some of what responsive design has to offer. View the site on a full screen and then drag your browser window to different widths and dimensions to watch the page layout change in real time.
Why Choose Coalition Technologies?
At Coalition, our designers and developers work together to create fully customized responsive websites. Our full-time development team includes some of the most skilled and knowledgeable responsive design experts in the country, and our designers are masterful in creating custom images, logos and accents to help you grow your brand.
Whatever your web design needs, our team is ready to listen to you and help you to reach your goals. We can work within your budget to build a website that appeals to all of your customers, no matter how they access your site. You won’t find a more qualified team of responsive website designers in Los Angeles.
Call Us Today
Call Coalition Technologies at 1-310-827-3890 to receive a free quote. Tell us what you’re looking for, and we’ll tell you exactly how we can help. Check out CoalitionTechnologies.com to learn more about our services and experience, and give us a call today!