Volusion is one of the more popular ecommerce platforms and has been around for quite some time. In terms of user base and market presence, Volusion competes with the likes of BigCommerce, Magento, and Shopify in the ecommerce software market. Volusion is popular for good reason: it is easy to use and has plenty of useful features for building and managing an online store. The tricky part comes with making use of Volusion SEO and marketing tools to drive in traffic. The best way to beat out the competition is to enlist the skills of a professional online marketing and ecommerce agency that can help you get the most out of Volusion’s tools.
Volusion Features
Volusion is known for its easy store set up; someone with relatively little technical knowledge can get an online store up and running that looks pretty good and runs well. Volusion has everything you need to set up a customer-friendly shopping cart, with a great product gallery, product zooming, a product comparison tool, and one-page checkout feature that is guaranteed to help your conversions. Site administration is made easy, with a back end code that is abstracted away so you don’t have to delve deeply in programming language to make tweaks here and there. There is also a robust app support that allows you to improve functionality of the program. The outlook of the program looks good too: Volusion is always updating and improving upon the software.
Attracting Customers
You can build a great-looking store with superb functionality, and you can stock that store with quality products that everyone wants, but you aren’t going to be making any sales if customers don’t know about your products. Just as important is having a solid marketing plan that makes full use of Volusion’s marketing tools.
In terms of marketing, the Volusion SEO tools are useful, and the program features advanced analytics, newsletters, a Deal of the Day tool, YouTube video embedding, and social media support. Considering the low cost and high effectiveness of SEO marketing, it is especially important that you take full advantage of the Volusion SEO tools. SEO is a competitive field; there is a whole industry dedicated to professional SEO marketing and you can bet your competition is using SEO techniques to improve their visibility on the big search engines.
Hire a Professional
SEO technique is a highly specialized, high knowledge discipline. The big search engines like Google are always changing their search algorithms, which means changes in SEO technique. Plus, there are so many SEO firms out there, it pays to stay on top of the cutting edge in SEO and the happenings in the industry. Coalition Technologies is one of the top-rated SEO firms in the industry; we closely follow industry activity and keep up to date on the latest in SEO and technique. We also have extensive experience building websites with ecommerce platforms like Volusion, so we know how to utilize Volusion SEO tools to their full potential. Give us a call today at 1-310-827-3890 and we’ll give you a free quote. See what our professional services can do for your business.
