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    1. Strategy

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    Building Business

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    Certified Google Adwords Partner

    Coalition Technologies is a Certified Google Adwords Partner.


    Learn more about how our Google Adwords specialists can help you build your Adwords campaigns and landing pages in the best way for your bottom line.

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Archive for the ‘Adwords Management’ Category

Better Gmail ads from Google?

April 2, 2011 by Jordan
Posted in Adwords Management, Conversion Optimization, Marketing, Search Engine Marketing

Google is working to develop better ad content for their Gmail users.

I use Gmail, and no that the ads can be quite crappy. I also find it somewhat eerie, that anything (even a fully automated anything) can read my email and then submit ads based on my email content. Somewhere, somehow, someone is going to be exploiting this and I’d rather not think about the privacy implications if they do.

Since I won’t stop using Gmail in the near future, and since a lot of our clients use it as their primary inbox service, and since even more of our clients are Google ad partners, then it makes sense to give them a +1 for this effort.

Anyone who is running a LA pay per click (PPC) campaign knows that sometimes the Google ad network can be a real miss, especially compared to the results you can generate with a very targeted Adwords effort. So, if Google manages to improve relevance for these ads, then it should help the advertisers as well as the consumers.

Better CTR (click through rates), better conversions, and better quality scores could ensue. Obviously, it remains to be seen whether or not Google can effectively leverage the improvements to make their extended network more advertising dollars worthy. But we’ll keep an eye on it for you. Should we see the numbers improve for the Gmail ad links, that might open up more desire to promote business there.

Give us a call if you are interested in having someone with experience managed and run your Adwords campaigns. Coalition has great experience generating profitable campaigns (which is more than what can be said for most search marketing firms). We can help.

Adwords Search Advanced Exam

March 19, 2011 by Joel Gross
Posted in Adwords Management

I just took the Advanced Search Advertising Exam through Google Adwords testing center and
passed with a 93% score. Not as high as I’d expected, but I was cocky after doing well on the last exam and didn’t study and thus was surprised by Adwords API questions I didn’t expect. Also taking the exam at 10:30pm on a Saturday probably didn’t help much. Ah well.

Google Adwords Certification Exam

March 12, 2011 by Joel Gross
Posted in Adwords Management

I finally got around to taking the Google Adwords Fundamentals certification exam and passed a score of 96%! I thought I would’ve gotten a 100% score but a few of the video ads questions tripped me up since I haven’t used those much before.

Click here to see my score.

Gas prices got your customer down? Get your LA business online!

March 7, 2011 by Jordan
Posted in Adwords Management, Business Management, Conversion Optimization, Design, Search Engine Optimization, Website Design

$3.50 a gallon? Yikes. I remember when I first started driving and the price per gallon crested over the $1.00 mark. I remember my parents telling me to drive less or get a job. Everyone was griping about a buck. Now, this summer, experts are saying $4.00 per gallon of unleaded fuel is almost guaranteed. Certain large metro areas will definitely paying more.

What do the economists say is going to happen as a result of the increase in prices?

Start car pooling and eliminate unnecessary trips out? Absolutely. Avoid traveling? Yup. Monitor their expenses more closely? Right on.

I know that as small business owners, those things can seem quite frightening. A lot of you depend on your customers to visit your store to generate revenue. Most of you have been relying on word of mouth or location to draw you the crowds.

The notion that those crowds may not be coming out as frequently, or in as large a number, could be frightening.

But of course, there is an answer, and the fact that you’re reading this here means that you probably already have an inkling to what it is.

GET ONLINE!

Its not just a tired mantra from a business consultant. The reason the internet is so huge, and keeps on growing, is that it is convenient. For the most part, you’re not charged by miles per gallon! It doesn’t matter where you live in Los Angeles or Seattle or the surrounding neighborhoods. If you’re online, your customer can find you, reach out to you, and make a buying decision without having to spend the extra gas.

I know that for me to drive 25 miles in rush hour traffic costs over one gallon of gas. Depending on where you’re located, and if most buying decisions require more then one visit, you could be costing your customers an extra twenty bucks per trip! That starts to factor into the buying decision at some point.

Coalition Technologies will help you eliminate that cost for your customer and create a high ROI with a custom coded website that focuses on your business model. Don’t just look for a cookie cutter templated site that says nothing new, and fails to engage your clients. Have us create that unique marketing campaign that is always looking for ways to pull a new qualified client in through the door.

Whether you want to transition your Santa Monica storefront to a Los Angeles ecommerce site, or if you just want to inform your prospects about your services and prices with an informative web design, we can help. And since social media marketing is beginning to play more and more of a role in search engine rankings, let us help you get a Facebook and Twitter account set up. We won’t just link to those profiles with a ‘like’ button. We actually can create a meaningful user experience on each, and provide coaching on how to build up a following that translates to money.

If you’re in the LA area, and want support for search engine marketing, search engine optimization, social media, or Adwords, we’re here. Give us a call (you won’t even have to drive anywhere)!

Be Found on Facebook, Twitter, and Social Media

March 2, 2011 by Jordan
Posted in Adwords Management, Business Management, Search Engine Optimization

So many of our clients come to us wanting a specific search engine marketing service. They want pay per click or they want SEO or they want a cool Facebook page.

It always takes the same amount of time, and effort, to explain why it is important to have your search marketing efforts running in almost every single venue.

SEO and Adwords are the most obvious ones to jump on board with- showing up on the first page of Google for a good keyword query can drive huge amounts of new business to  a company. Most business owners know that a big search engine is the first place that someone turns for their latest  inquiry. Because most of them have  ran a search for their latest service provider themselves.

But talking about Facebook, Twitter, StumbleUpon, etc? Not interested!

'Find us on Facebook' button

Is this button on your site? It should be!

The question is why not?

These services make money off of your participation,  but for what is essentially a free exchange, they also let you get access to all of their other participants. That’s a number of clients in the hundreds of millions. Now, not every one of them is going to be in your service area, or in need of your services. BUT, lots of them are. So the question remains, why not?

Most people try and argue that social media and viral media are aimed at a specific group of people only. The fact of the matter is that they’re not. Facebook saw double digit percentage growth in almost every age demographic last year. That’s especially impressive given that they have a user database  in the hundreds of millions.

Or they argue that a business model doesn’t translate well to these forums because they’re too young, too informal. My two responses to that are: One, all businesses still require people to operate. Social marketing is simply marketing to people through a manner that is more involved in their lives. You’re talking to them at home, rather then from a billboard. Two, there is a way to find any clientele on these social media forums. Do a search. Ask to be someone’s friend. Follow them on Twitter. It doesn’t take much effort and you can create a little pond within the bigger ocean. Stay involved and keep posting, and you’ll see a lot off people trying to engage you.

No successful business owner would pass up an opportunity to reach a million new customers. Especially when it costs less then a half page ad in a doorstop, I  mean booster seat, I mean phone book. Stop wasting the money on radio (iPods have killed it), stop wasting it on television  (DVR and Tivo kill your ads), and stop wasting it on newspaper (bankrupt).

Drop us a line if you want help. We do it all.