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    Coalition Technologies is a Certified Google Adwords Partner.


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Archive for the ‘Search Engine Marketing’ Category

Digital Marketing Agency in LA Uses Safe SEO Tactics


Coalition Technologies, a Search Engine Optimization (SEO) company located in Los Angeles, California, uses safe, white hat SEO techniques. We strive to be fully compliant with all major search engine guidelines, and are careful to use methodologies that allow us to be future-ready for algorithm changes. This approach significantly reduces the risk of consumers wondering about the legitimacy of your online business. Consistently we demonstrate that we’re the most capable digital agency on the West Coast because of our R&D tactics, data driven campaigns, and creative forward thinking.  By blending digital arts with leading edge marketing techniques and business analysis, our outcomes make our customers successful. Photo of SEO

The fact of the matter is this: the naturally cultivated growth that search engine optimization promotes is much more beneficial to a business’ online presence than forcing its way into fame. Getting to Google’s top ranking can be great, but usually short lived if you’re pushed there overnight. Google’s crawlers are always scanning and compiling data to provide more  relevant, better quality rankings. If your site and SEO tactics are flagged after being reviewed, then you’re likely to find yourself banished to the dirty backwaters of low ranking.

Search Engine Land, a well respected SEO site, recently published data showing that consumers put a high degree of trust in organic rankings, much higher than nearly all other advertising sources. Because of that high degree of trust, more and more businesses are pursuing top ranking for their industry. Many small businesses know that if they don’t rank, their competitor is likely to capture the attention of their consumers and have the best opportunity to sell them.

For many of our agency’s clients, search engine ranking has become a major component of their business growth. One such client, TruConnect, entered a crowded marketplace in the spring of 2011. Their primary competitors were brands like T-Mobile, Sprint, AT&T, and Verizon. Because of Coalition’s powerful SEO and PPC strategies, TruConnect has been able to successfully carve out space among these major brands and seen a 770% growth in revenue.

TruConnect Screenshot

TruConnect is an excellent example of why businesses continually trust us to organically grow their businesses. They know that Coalition Technologies is the best value when it comes to using SEO to further their business objectives. We are a creative, internet marketing agency that will build up your authority online to put you at the very top of search engine’s rankings and give you the most return on your investment.

Talk with us to discuss your current or upcoming SEO marketing project.

Digital Marketing Agency Discusses Search Engine Marketing


Coalition Technologies is a highly advanced digital marketing agency in Los Angeles, California. We specialize in search engine optimization, website design and development, interactive marketing, business consulting, and eCommerce platform development. We work with clients ranging from large corporations to small businesses, and our clients are located all over the country.

At Coalition, we know that simply incorporating a Facebook link or a Twitter feed in your website’s landing page will not necessarily gain significant revenue for your company. Social media, actually, is not a crutch to lean on, but rather a tool to further promote your business. It cannot be depended on to do the hard work. We believe that it can be used quite effectively if you also have an advanced Search Engine Marketing technique and a thoughtfully developed web design. We believe that these three aspects of web development (Web Design, SEM, and Social Media) are crucial. And they can be used together to progress your website into a lucrative Google ranking, as well as give you the best return on your investment (ROI). Rather than place one over the other, we choose to actively use these in a way that makes each of these processes a collective effort to continually promote your online presence.

Web Design
Your web design is the actual framework to your site. Without a well-done web design, your business is usually not likely to survive. It must be well-designed, well-conceptualized, and technically advanced to contribute to a significant ROI.

Search Engine Marketing
SEM is what keeps your online presence alive and thriving. In today’s online market, it is not a question: if you’re an online business, you need to be search engine optimized. With literally millions of businesses on the web and over two billion people online, your online marketing will not stand a chance if people are not seeing what you have to offer within at least the first couple pages of Google’s search engine results pages. In fact, 60% of clicks are within the top three rankings of Google’s SERPs.
Social Media ScreenshotBy keeping up with the latest search engine algorithms for Search Engine Optimization, we at Coalition Technologies can always be giving your business that edge over other competitors in your field.

Social Media
Finally, social media: It’s important for us to create a buzz for your company. Most consumers consider an online recommendation as seriously as, if not more than, a personal one. To deny the importance of a social media presence is to ignore the growing development of your potential business advancement.

At Coalition Technologies, we have the experience, creativity, and professionalism to profitably take on your next project. We are continually analyzing and evaluating and testing. We want to create the absolute best 24/7/365 representation of you. As a fully-loaded internet marketing agency, you will be allowed and encouraged to actively participate throughout the entire process.

Contact us so we can start planning with you immediately!

Search Engine Marketing (SEM)


Search Engine Marketing (SEM)

Search engine marketing provides companies with one of the most valuable opportunities to reach potential clients and customers that has ever been offered. Never before has the ability to advertise directly to the end consumer when they are looking for a company’s product or service achieved such an efficient and direct pathway.

Think about how important that statement is to every business. Rather than spending thousands of dollars to place advertisements that at best amount to interruptions in someone’s entertainment, you can build a website and simply have it on permanent standby, ready to jump into action anytime someone decides that they need your services or products!

Google is the frontrunner in one of the most valuable industries on earth, all based on revenue earned from this principle. Time and time again, we’ve been able to generate consistent results for our clients, across a broad range of vertical industries, which allow us to show that there is plenty of money to be made in online advertising and especially in search engine marketing (SEM).

Even better, the market is rapidly growing as users find new ways to access the internet, old methods for marketing dry up, and a greater percent of the global population increase the amount of time they spend online.

The latest numbers are staggering, when you realize just what they can mean to a business. In North America, internet penetration has reached over 75% of the population. In 2011, over 1/3rd of the entire earth’s population will have access to the internet in some form or another.

Those numbers should blow your mind and they should blow our clients’ minds. The internet has achieved higher penetration than the English language (28%), Christianity (30%), Chinese (21%), and almost every other made shared demographic statistic. The only thing more popular than the internet, globally, is breathing air.

To add to this excitement, is the fact that so many countries still haven’t achieved nearly the same levels of penetration as Europe and North America. China, India, Southeast Asia, and Africa, all lag behind in percent of population using the web, but are rapidly growing, advancing, and introducing the necessary technologies to follow the ‘developed’ nations path.

The ability to truly reach a global population is aided by the increasing functionality of software and hardware. Cloud storage and computing, now publicly available, mean that there is little constraints placed on the ability to access data by particular device storage or format. Browsers are becoming language aware, able to suggest and complete translations of foreign dialects, characters, and speech. The boundaries and constraints that typically limit a business to a particular region are disappearing.

All of that should lead our client to wonder why they haven’t gotten online before. Some of those clients will turn to an easy and overused excuse. Expense.

Cost is always one of the biggest bail out excuses that customers provide in any business model. The key to overcoming this discussion is changing the topic of discussion from cost to value.

We’ve already demonstrated that there is a huge reason to be online. There isn’t a business yet that hasn’t found a way to reach new clients and generate new revenue online. That means our customer can’t say that advertising online doesn’t serve a purpose.

We’ve already shown that there is huge numbers of people online doing something, which means that from a marketing perspective, there should be an incentive to be there. After all, billboards are placed alongside roads, with no relevance to the product, the company, or the driver, except the fact that people are there. At the very least, a website is just a bad billboard, right?

Let’s throw a few more numbers at you:

  • The average American spends three hours online every day, not including time spent at work on the internet.
  • The average American spends less than seven hours a day, without immediate access to the internet (this includes time spent sleeping).
    Over 70% of consumers now use the internet to aid in their buying decisions. Most of those, rely on search engines to provide them with reviews, recommendations, and contact information. A single industry example: Almost 90 percent of consumers use the Internet to research vehicles – Capgemini Cars Online Study 2009/2010.
  • Six out of ten Americans say they feel ‘comfortable’ making purchases online, up from three out of ten five years before. If that number continues to rise, all Americans will be comfortable making purchases online within the next ten years.
  • In the teenage and young adult demographics (13 to 30 years of age), time spent online is nearly twice that of older groups.
  • The fastest growing demographic group for internet users is people over forty, based on percent change in penetration from the previous years.
  • In a small business marketing survey completed by owners and managers, almost 8 in 10 (79.5%) of the survey respondents reported that Internet has been their highest ROI. In contrast, only 7.5% (TV), 6.5% (newspapers), and 2.5% (radio) of respondents ranked traditional media as first.
  • Time spent on Facebook last year was up 700%
  • Last year’s online holiday shopping season sales were up 17%, much above physical retail increases.
  • On average, 30 second commercials with national television networks cost over $100,000 per running. An extraordinary website and marketing push might achieve that level of billing, but will run full time year round, until hosting is discontinued or domain registration ends.

If that doesn’t get our clients excited about the value offered by online advertising, nothing will. The simple fact of the matter is that with a website you pay once for development (unless you choose to upgrade), a small monthly hosting fee, and little else in terms of the actual cost of operation.

Traditional stores and service locations require power, water, garbage, leases or mortgages, and insurance. Traditional sales and marketing staff work eight hours a day (if you’re lucky), require L&I, worker’s compensation, and involve a myriad of other costs. A website? None of these things. In most industries, a website can effectively replace a whole team of individuals and locations, without batting an eyelash.

When a potential client expresses reticence about the cost of online advertising and website creation, we just remind them of that simple fact. If they to add up all the costs associated with the functionalities of the website, and remind them that their site is always running, every hour, of every day, of every month, of every year. The decision should be a no brainer.

Search Marketing wins King of the Week 3


Its not as exciting, we know, since we just posted one for last week, but we had to get caught up somehow.

At least, someone other then Coalition Technologies’ web designer Hiren won this week (May 8th through the 15th).

Can you guess who it was?

Online Marketing Consultant, Jordan Gross, points the way to profitable marketing campaigns

Our marketing efforts point the way to the promised land.

That’s right its me!

I technically don’t qualify since I’m not an employee, but the Committee for King of the Week determination decided that since I was literally sleeping in the offices this week, that I had earned special consideration for the the award. Thankfully, that consideration was enough for me to earn the win.

As you can tell from the photo, which truthfully was taken a few weeks ago, I do a lot of different things. I serve as a wise guide, a transporter of souls, and occasionally as a warrior with wings. If that doesn’t impress you, perhaps the fact that we continue to demonstrate high levels of web design, ecommerce conversion optimization, and search engine optimization results will.

I know that most of our clients are ecstatic about our methodologies and even more ecstatic with the results that we are able to contribute to their organizations. Being able to deliver a great looking website, with the latest in web development coding, and then being able to promote it to large numbers of new clients or customers means success for them and for us.

We’ve been able to generate this high level of results for the last several years throughout California, and are moving ‘back home’ to Washington state.

Be sure to congratulate me if you happen to see me! I’ll be in Los Angeles till next Monday evening and will be in Seattle by Tuesday!

Hopefully we’ll have the chance to work together, as I guide you and your business into the light.

Where will Web Design and Search Marketing Be In 5 Years?


The future is now! Sort of. And its also the second after you read this statement. And the second after that one.

Ultimately, the world around us is constantly moving forward and it is the job of any expert in any industry to be paying attention for how we can be better prepared for what comes next. This is true for scientists and researchers, and its true for Coalition Technologies in Los Angeles.

As experts in the field of web design, the online marketplace, and search engine optimization, we have to be certain that our team, and our clients are prepared for the future. So what do we see coming? What changes will a website for a Los Angeles business reflect five years from now? How will our search behavior change? What will the Google algorithm of five years look like? Will there be a Google in five years? These are all questions we ask ourselves and make sure we can find some semblance of an answer that isn’t solely imagination run wild.

The first thing we know is that there is a divergence occurring within the end hardware that most people browse the internet with. Static ‘desktop’ type monitors are getting bigger and bigger, with better image resolution and color available for end users. The introduction of the television as a web browser no doubt will increase this scaling a hundred fold. At the same time, a vast and growing population of users also look at websites from mobile devices- cell phones, tablets, and e-readers too, are increasing in percent of internet use month over month, and this trend won’t stop.

So knowing that there is this divergence occurring, what might a website of today need to be prepared for? We see a couple key elements for our clients and how they need to be ready for the evolution of the internet:

  • Sites need to be screen size respondent. Big monitors need more information and more content and better image quality. Small size screens need a more simplified feature set and more compression of content. This divergence essentially means that each website needs to be coded to have two sets of instructions- one for the large screen, high resolution set, and one for the small screen, lower resolution set. In five years, we believe there will be more interactivity between the two. The television set will become solely a monitor type functionality and will adapt much the same technology as a desktop computer. We also foresee the mobile devices becoming the remote control and keyboard of those large monitors as applications enable more control.
  • Mobile Applications will be increasingly important pieces of functionality for large corporations, small business marketing, and the internet experience. Site functionality and marketing efforts should seek to effectively integrate with application processing.
  • We are reinventing the wheel. Many of the features of mobile phones and devices already exist on desktop. We’re simply making things smaller, more streamlined, and more simplistic. This equates to wider adaption, and wide usage. Your website needs to be designed with this in mind. More focused, more intuitive, and less unnecessary burdens (RSS feeds, irrelevant graphics or pages, etc).
  • The web will be integrating with you, in more ways then you thought possible. Websites will be finding a way into almost every room of the house, into almost every car, and into every business. In 5 years, I think we can expect to see nearly 100% penetration of the internet into any part of a developed countries society.

Google Blunder!


In what I suspect will be a growing trend for the search giant, Larry Page threatened company employees’ bonuses if they don’t get the new social features for their products to be successful. The memo, which has been confirmed to exist, is more widely discussed here.

Our Los Angeles SEO company watches the marketplace in which our clients reside very carefully. We are able to provide better advice, better guidance, and better strategic planning when we can predict the course that the web is taking. That is why we pay so much attention to major industry leaders like Google (Search, Social Network?, and Android), Facebook (Social Network and Social Search), Apple (iPhone and iPad), and Microsoft (Bing and Internet Explorer).

We’ve been saying for quite a while now that these dominant parties have officially reached a point where they are so focused on competition that they are failing to focus on innovation or creation. Google is well known to have flopped on its launch of Buzz and is struggling to get +1 to be anything more than another Facebook ‘Like’ button. Their advertising network has got to be concerned and many are likely starting to divvy up their investments in social media advertising and in search advertising. As Facebook pushes for more search functionality, they have the opportunity to start gnawing away at Google’s primary backbone.

Google has one of the most talented and highly regarded workforces on the planet. A lot of major startup CEOs and executives went through their doors before venturing out on their own. Google threatening to withhold bonuses from that same workforce, because they aren’t effectively copying their competitors’ concepts is ridiculous.

Hey Google, why don’t you encourage them to be creative and innovative! Maybe allow your employees a few hours a week for brainstorming, between departments? Why not give bonuses to people who start up amazing new features? There are two psychological effects that happens with this approach- 1. You tell your employees you are not concerned about being unique and a forerunner in a very negative way. Many of these people came to Google with a good resume, and could have landed anywhere. Don’t tell them so publicly you’ve lost your edge. 2. Negative incentives are proven to have less effect then positive one. Threats show rotting at the top, and stakeholders and investors better sit up and take notice. The fact that this memo made it public should tell you that there is a growing concern within the company and a growing distrust for management.

Facebook vs. Google Marketing


Fortune did a good post on a topic that I’ve been covering fairly extensively here on the blog.

Its just another example of how Facebook and Google’s epic warfare is moving to the surface and out from behind the curtains. I think the companies are still largely driven by personality cults centered on the founders, and as such, I perceive these fights to be a bit more high school and juvenile then what major corporations might usually do when faced with a strong competitor. Here’s an image, documenting my perception of Facebook vs. Google and Google vs. Facebook:

Google throat punches Facebook

Google Ads winning over Facebook Ads?


Invariably, this is only going to increase the pressure on the companies from their financial partners and stakeholders to ‘do something’ about the other one. Whether this means that Google is going to amp up its efforts to out +1 one the competition, or will try and leverage stronger social network creation internally remains to be seen. It is also curious to see if Facebook is going to be able to push their product offering more broadly without assuming the Google approach- buying more products.

And just so we’re clear, I’m not on either of these guys’ side. My business is largely dependent on them, and many of my personal activities involve their services, but I don’t particularly like either Facebook or Google. I think both have lost their ‘edge’ and their creativity in the process. Instead of being innovative, they either have to buy innovation or sue for it, which only hurts invention and advancement.

Coalition Technologies is interested in where we should guide our clients’ dollars and from some of the statistics that the Fortune article is quoting, we’ve been wise to caution them to extensively invest their marketing efforts with Facebook. Google still seems to have a clear hold on the online marketing dollars. Here is a few of them:

  1. The World Federation of Advertisers is saying that less than a quarter of companies that advertise with Facebook are happy with their ROI.
  2. Despite accounting for 20% of online advertising traffic, Facebook (and MySpace to a dying extent) cost an average of $.56 per thousand impressions (which is below most search engine averages.
  3. Previous number sounded good, right? Well, the click through rate (CTR) for Facebook ads is half of the general web advertising average. Yeesh. Means you have to spend $1.12 per click through out of a thousand.
  4. Overwhelmingly, consumers were more likely to visit a companies website (and search for it) rather then visiting their Facebook profile.
  5. Company direct emails (yes, those spammy ones), were considered a better more trusted form of communication then a company’s Facebook page.
  6. Twitter and Facebook don’t even rank in the top nine advertising forms by users for frequency of use. Yikes!
  7. In key demographics, ranging from 25 to 45+, Facebook is less effective at reaching customers then PRINT ADVERTISING (this surprises me), company text messaging (yuck), and the age old email newsletter!

Undoubtedly, Facebook will continue to find new ways to become an advertising platform for the future. Is it the advertising platform for now? No. Not yet.

Coalition Technologies has long advised our Los Angeles SEO & SEM clients about how to spend and direct their revenue. And so far, we’ve encouraged them to carefully use Facebook and Twitter as a means to reach clients, and not to invest the majority of their time or dollars in them. Why? Read all the facts above. Our own SEO/ Search Marketing/ Social Media Marketing data shows the same thing across a broad range of vertical industries. Having an attractive, unique Facebook page that directs clients to your website is great, but don’t invest half your time in trying to go viral on FB or on Twitter.

As always, we will be tracking the trends and see how they change so we are better able to provide our services in the Los Angeles and Seattle area.

Epic Fail- Borders’ bitterness


Hilarious image I was pointed to this morning, thanks to a Borders store in Chicago, which is closing. Since its an outdated and overblown business model. It goes to show that it is better to be effectively leveraging the web, rather then getting beat by it.

Borders Epic Fail picture

The fact that a giant company can’t figure out how to move itself online effectively, just makes me feel all warm and fuzzy. Why? It means that LA web design firms that offer effective online business consulting strategies still are very much in need.

Borders should’ve called Coalition Technologies. Amazon might’ve been the one sending their customers over for a potty break.

Better Gmail ads from Google?


Google is working to develop better ad content for their Gmail users.

I use Gmail, and no that the ads can be quite crappy. I also find it somewhat eerie, that anything (even a fully automated anything) can read my email and then submit ads based on my email content. Somewhere, somehow, someone is going to be exploiting this and I’d rather not think about the privacy implications if they do.

Since I won’t stop using Gmail in the near future, and since a lot of our clients use it as their primary inbox service, and since even more of our clients are Google ad partners, then it makes sense to give them a +1 for this effort.

Anyone who is running a LA pay per click (PPC) campaign knows that sometimes the Google ad network can be a real miss, especially compared to the results you can generate with a very targeted Adwords effort. So, if Google manages to improve relevance for these ads, then it should help the advertisers as well as the consumers.

Better CTR (click through rates), better conversions, and better quality scores could ensue. Obviously, it remains to be seen whether or not Google can effectively leverage the improvements to make their extended network more advertising dollars worthy. But we’ll keep an eye on it for you. Should we see the numbers improve for the Gmail ad links, that might open up more desire to promote business there.

Give us a call if you are interested in having someone with experience managed and run your Adwords campaigns. Coalition has great experience generating profitable campaigns (which is more than what can be said for most search marketing firms). We can help.

How to choose a Los Angeles SEO firm?


There are hundreds if not thousands of companies advertising in the LA region for search engine optimization. All of them make big claims, and bigger promises, but few truly understand the complexity of the major search engines and their algorithms. Even fewer are really worthy of your marketing investment.

Because we are one of the few good guys, we have a more difficult time selling our product then those who are risky and downright harmful to your products. SEO companies like ours, are called ‘white hat’ while SEO firms that practice deceitful tactics and dangerous strategies are called ‘black hat’.

Spy vs. Spy is a good image of the black vs. white idea.

Spy vs Spy is a MAD magazine comic.

Who are the black hat SEO companies? In a word cheap. When you’re on Craigslist or on the web and you see free services and free SEO, or very inexpensive SEO you must beware of what you are getting! Black hat SEO puts your company and your website square in the path of deindexing by Google and possibly at issue with some governmental organizations. How do black hat SEO companies work? Usually, they spam links to your site from irrelevant forums and domains, sometimes even ones you don’t want to be affiliated with. We’ve seen instances where jewelry stores are being advertised in pornography sites, and evening gowns being advertised in hacker’s sites. This might temporarily increase a ranking, but Google eventually finds out and your ranking, reputation, and traffic all go in the garbage as a result. Next, they frequently will guarantee number one rankings (which Google warns is a violation of their webmaster guidelines). How do they do it? By selecting low level, low reward competitive keyword terms. If you’re a dentist, they might get you number one for dental hygienists. That doesn’t get you new clients, but it gets the black hat SEO company paid.

Matt Cutts, Google's Spam Guru, on JC Penney SEO bust

If big multi-million dollar advertisers get hurt, how will you survive?

Thankfully, there are a few good guys, and we’re happy to be one of them. First off, we’ll start by letting you know that we are in complete and total compliance with Google’s Webmaster Guidelines. 100%. We’re also a certified paid advertising partner with Google. Since the Goog offers the strictest and most developed set of guidelines, we’re also standards compliant at Bing and Yahoo. And we guarantee that we will operate in your behalf, in our agreements with you, so you know we will stand by our word.

Secondly, we’re much more experienced and approach SEO as a dedicated skill set. Its logical to think and work this way- if Google spends millions of dollars making more complex and more specific algorithms, why would you think that $199 a month would manage to allow your site to easily climb to the top of them? The fact is, it wouldn’t. Real SEO requires ongoing, dedicated efforts of full time staff. We employ two full time SEO technicians for our clients. They do nothing but SEO, day in and day out, and as a result, we produce meaningful, long term results that help you reach millions of clients.

Thirdly, we are founded and headed by one of the brightest minds in SEO. Joel headed the SEO department for a major corporation, working with clients like Nike and Walmart to promote reputation and products to the top of the SERPs. Unlike all the other LA web designers out there, SEO isn’t something to be considered during the design and development phase. At Coalition, we believe that every site design has to have proper SEO architecture and conversion optimization techniques built in even before launch.

Lastly, know where your SEO provider is and who will be doing your work. We’re in Venice, CA and in the South Puget Sound in Washington state. Our staff is headquartered in LA. Unlike many other companies who employ contractors overseas (or are overseas themselves), you have an entity locally whom you know is governed by the same laws and licensing requirements of your businesses.

If you are interested in the highest quality search engine optimization skill and efforts, please contact us so that we can discover how to better assist you.