Search engines have become increasingly aggressive towards underhanded and spammy marketing tactics often referred to as Black Hat SEO. Creations by Leslie had the misfortune of finding out that their previous SEO companies had been less then forthcoming about their efforts on their behalf. After a series of algorithm penalties had banished this once successful business to the backwaters of search engine results pages, Creation by Leslie's owner made on last SOS call to Coalition before giving up.
Coalition spent several weeks identifying the likely scope of the penalties and what exactly the less reputable search marketing firms had done. Once we felt that we had clearly identified the penalty causes, we outlined a strategy to begin correcting the on page and off page factors while working to market the site in a consumer friendly fashion elsewhere.
After a series of link removal notices, disavowals, and reconsideration requests (among other activities), Coalition helped Creations by Leslie clear the enormous penalty that had been bogging down their business. And during that six month time period, we'd managed to growth their revenue by nearly six times, alleviating the pain of the manual action.