Every online business needs to have a reliable image before it can expect to draw in traffic and revenue. The Internet has hundreds of millions of websites, and it should be no surprise that a lot of those are fraudulent in nature or extremely poor quality. eCommerce companies need to go to great lengths to ensure that their site visitors feel comfortable providing their payment information for a purchase.
One of the most basic steps a business can take to fortify its relationships with clients is by creating a logo. Having van image or symbol that represents your company gives your site’s visitors something to hold onto when they are no longer viewing your pages. Research has proven that memories associated with an icon are stronger than those without. This is why multinational corporations spend huge amounts of money researching and developing their logo. It is something that should encapsulate the company’s products, services, philosophy, and objectives. When you think of today’s most popular corporations, you often recall the different factors that define its brand. Don’t be surprised when a check mark appears in your head when you think about Nike or how golden arches make you reminisce about the last Big Mac you ate.
Even more importantly, however, is how logos can instill trust in consumers. When a popular brand does something wrong, people are shocked, because they wouldn’t expect a mishap from a name they’ve trusted for years and years.
This is why it is essential that your Magento store has its own logo. A logo conveys a message of honesty to your visitors and lets them know that your business has lasting power. With a logo, you show customers you care about your image and are interested in providing quality products or services. If you don’t take the time to care for your online brand, then the online world will doubt your ability to produce something that is of value.
Coalition Technologies is home to expert designers who can develop the perfect logo for your business. Their designs will not only stand out, but see your traffic to conversions. Magento logos are an important part of having a successful store on the CMS platform. Whether you’re starting from scratch or have a completely developed logo, Coalition is ready to take your online image to the next level.