Online Media Buying in Los Angeles

Online media buying is the process of purchasing advertising avenues on the Internet. Essentially, this is composed of a variety of efforts like buying advertisement space on websites, gaining access into certain advertising networks and finally utilizing search engine advertising platforms for your business. Online media available for obtainment include banners, emails, interactive games, search engines, social media, video clips, and web portals.

Media Buying and Your SEO Campaign

Coalition Technologies understands the importance of exploring media buying options as a part of your search engine optimization campaign. We understand how to strategically acquire the advertising platforms that will lead to the most success for your company.

Properly identifying which type of online advertisements will be of most benefit to your business requires a

thorough understanding of your individual marketplace and the users who frequent it. In other words, you need to have a clear and accurate picture of who your online demographic is, where that group spends most of its online time, and the most effective forms of advertising when it comes to converting them into leads, sales, or even visits (whatever the end goal is for your company).

Our Work

View Our Portfolio & Case Studies

Finding Your Target Audience

Coalition Technologies prides itself on being able to connect our clients with the audience which will bring in the best results. This is a key factor that many other SEO firms neglect. They will simply make some conjectures of who the target demographic is, based upon the product or service, and then they will do some basic keyword research and call it a day. An approach of this nature is limited and will only bring in limited results. It is the quick and easy version of implementing an online media buying campaign.

At Coalition, however, we will give your business the attention it deserves. We will take the time to develop a minutely-detailed profile of your target demographic and then focus our efforts on understanding how those types of users interact in the online world.

Meet the team

Coalition Technologies Team

Lizzy Jones-Office Assistant Muamer Hodzic-PPC and SEO Paula Massingill-Digital Producer Kenny Cornutt-CFO Aaron Pathammavong-Digital Producer - Design Jordan Brannon-Director of Digital Strategy Czarina Ferrer-DSA Natasha Watford-Project Coordinator Nikki Carnarius-Digital Producer - Design Gabrielle Pitre-Office Assistant Nicole Taylor Chris Scalise-Copy Manager Divya Sodhi-Developer Christian Hilario-SEO John Pamintuan-PPC Specialist Mengyao Zhang-PPC Intern Ezequiel Grand-Web Designer Daniel Yousefzadeh-SEO Intern Rebecca Fairbanks-Digital Producer- Marketing Vishal Arora-Developer Hayley Robinson-Digital Producer Sabrina Paparella-Copy Manager Chase Maertens-SEO Reporting Manager Vatche Bahudian-Digital Producer Katie Pagan-Office Assistant Primaluz Crispino-Recruiter Chris Scalise-Copy Manager Karanbeer Singh-Developer Oliver Phelps-Digital Producer Bridget Beehler-Office Assistant Kelsey Torres-Digital Producer Trainee Rohit Bhargava-SEO Amandeep Singh-Developer Ivona Kadic-Recruiting Assistant Vick Eap-Digital Producer Joseph Alexander-Digital Strategist Igor Kholkin-SEO Operations Manager Bakr Kawkji-Developer Brad Jacobsen-SEO Technician Jake Gaviola-Graphic Designer Ashok Patidar-AdWords Specialist Omid Dadgar-Digital Producer Neal Sagun-Web Developer Alex Kravchenko-SEO Michael Miller-Digital Producer Andi Maliqi-Office Assistant Albert Perez-SEO Technician Jiayuan (Jennifer) Wang-Accounting Intern Andrej Sarevski-SEO Technician Davidson Espinas-SEO Sanjeev Dwivedi-SEO Technician Rahul Sethi-Developer Oliver Ong-Developer Karan Dua-QA Technician Nkundi Tshabango-Remote Virtual Assistant Luke Adams-Recruiter Atinder Pal Singh-SEO Joseph Glenn Austero Jr.-SEO Reporting Manager Athar Khan-SEO Technician Joel Gross-CEO

Our Clients

Range From Startups to National Brands

Online Media Buying

An Open Dialogue

Throughout the entire process, our communications with you will be a top priority. We prefer keeping our clients in the know. Search engine optimization and specifically media buying are usually unfamiliar areas for our clients, so we go to great lengths to ensure they are informed about our actions. This lets them bring up any questions or concerns and enables us to be more cognizant of their objectives and fears.

Beyond the actual act of purchasing ads, online media buying demands an appreciation for combining a budget with a specific advertising placement that yields the highest return on that investment. This is a somewhat touchy relationship, because there needs to be a balance between the advertised product or service, the medium of the advertisement, the quality of that medium, and how much time or space is wanted.

Whether you are interested in pursuing a Pay-Per-Click campaign or in buying different kinds of display advertisements, social advertisements or any of the other types of online ads out there, Coalition is ready to be your partner in fulfilling your goals.



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3750 S Robertson Blvd Suite #200 Los Angeles, CA 90232 P. (310) 827-3890 F: (323) 920-0390