Why does my Washington business need to be online?

Maybe it doesn't need to be. If you have more work then you want, no need for advertising, and there isn't a single competitor to challenge you, then maybe going online isn't really a valuable investment your business. BUT if your Seattle / Tacoma area business has competitors, if you do need to reach new clients, and if you'd like to see your revenue and profits increase, then having a web presence is a must.

Why should we invest in a website rather than traditional marketing efforts?

Traditional marketing avenues are disappearing quickly, because so many people are looking for their business partners and products online first. Newspapers are going bankrupt as their readership disappears, the latest in television technology is web enabled for content, and high definition radio is eating into the listeners of old FM/AM stations. Research has shown that online advertising has a lower year over year cost, and generates nearly 8.3 times the ROI of television, newspaper, and radio. Coalition Technologies has helped many clients in and around Seattle & Tacoma make the move online. Consistently those clients abandon traditional marketing expenditures as they see that we can deliver significantly better results than their old sources of advertising.

Why should we invest in a professional web design and marketing firm like Coalition Technologies? Aren't there cheaper options in the Seattle area?

Cheaper is the operative word. If you're in business you probably have a 'cheaper' competitor. You try to educate and advise your clients about what they lose when selecting cheapest rather than best value. Web design and marketing is no different. Our cheap competitors usually aren't technically trained or educated. They don't understand the best practices of application coding, website development, or search engine marketing. As a result, they can accidentally, or intentionally, cause major security vulnerabilities for you and your clients. Major search engines like Google and Bing employ teams of individuals who watch for cheap, 'spam' marketing techniques. When they find them, they punish the website associated with the cheap marketing, and your business suffers. Bad SEO and bad website design can destroy your business before it gets off the ground.

Undoubtedly, we will never be the cheapest partner. But we don't want to be. We are constantly checking our competitor's pricing, their products, and their services to ensure that we provide the best value. Coalition Technologies has strategically positioned itself to provide the benefits of a small firm, with all the capabilities of a larger firm. Small firms have lower operational costs and are more streamlined towards their service sectors. That's us. While larger firms needlessly waste funds on large office spaces in downtown Seattle or Bellevue and bloated support staffs, they do provide name recognition and authority. We've worked for major companies in the web space, and our quality of work is well known and highly regarded, but our staff is focused solely on our areas of expertise. We have web designers, developers, SEO technicians, Adwords and PPC account managers, and marketing or business consultants. Each contributes fully to the effort- no receptionists, no janitorial staff, no accounting or legal departments.

Alright, Coalition Technologies is one of the best values in the Seattle area. Why should my company hire them for website design, application development, consulting, and search marketing or social media?

Coalition has always operated with the belief that a comprehensive strategy aimed at a single goal provides the best results. Outsourcing parts of your work to various companies slows communication, slows progress, limits effectiveness, and typically costs more.

Our website designers talk with our SEO consultants on every site they custom build. Our developer works right next to our business consultant. His work is improved by the interchange of conversion optimization and marketing strategies that the consultant provides.

Best of all, having this open interchange of ideas and strategies inspires creativity. Coalition Technologies is known for being a leader in each of our core service areas. We're already looking towards Web 3.0 while our competitors are still struggling to keep up with Web 2.0. Our eyes are focused on the future of the internet, as mobile device users increase in number and social media becomes more important to search algorithms.

Your Seattle, Bellevue, or Tacoma area business cannot choose a better partner. It's a statement we can proudly and confidently make.