Search Engine Optimization – SEO
More and more businesses are discovering that their marketplace and their clients are moving to the web. Already, Americans are spending more time online then they are watching television. Even your TV is going online! Conservative estimates are now placing daily search queries at well beyond one billion in number and 81% of those people are using the internet to make their buying decisions. And those numbers are growing!
One of our clients has recently seen a massive increase in sales due to our SEO efforts on their ecommerce shopping cart:
Search Engine Optimization (SEO) is the work necessary to help a website get relevant traffic from search engines. For instance, a website selling tractors would want to come up as the first search result when a potential customer searches for “buy tractors”. At Coalition Technologies our specialty is search engine optimization and we have a dedicated team of people with extensive experience gaining great traffic from search engines through a large variety of strategies and tactics.
Why build a website if no one visits it? The very best website is useless if your audience does not visit it. Online marketing will help you reach your goals, whether they be to sell products, impress potential clients or gain more traffic.
The primary source of traffic for most websites online are the major search engines- Google, Yahoo, and Bing. The process of becoming competitive in receiving relevant search traffic is called search engine optimization (SEO). When a potential customer types your keywords into a search engine, your website should show up at the top of the results. How can your website show up at the top of the search results? A good SEO will run through the following steps when optimizing your website to receive traffic from search engines:
- Keyword Research & Competitor Research
- Analytics Setup & Review
- Link building campaign
- Social Media campaign
- Search Engine Ranking Reporting
- Refresh & begin again with keyword research
Website Audit, including:
- Title tag, meta tags, page copy, page title, alt attributes
- URL structure
- Navigation structure
- Duplicate copy check
- AB & Multivariate testing
- Backlink review
Online traffic sources are constantly changing and your online marketing professional needs to stay up to date by constantly researching new search engines & social media sites, researching and testing methodologies, and reading up on important news.
Search engine optimization in order to be done correctly cannot be a standalone service: your SEO technicians must also understand web design technologies, copywriting, and social media marketing strategies. At Coalition Technologies, based in Los Angeles, CA, we take a cross-discipline approach to training all of our team members to ensure that they have a broad and deep understanding of how the online marketplace works.
