Launched in February 2010, Swimspot.com is a an e-commerce website that specializes in designer swimwear. Coalition Technologies was brought on to manage the company's online marketing. Unfortunately, we were brought on after the website was initially designed, so we had to work around many design flaws. Our team set manageable goals, like making important code tweaks, copy additions and a PR / link building campaign that resulted in a jaw dropping 435 percent increase in sales in the first year.
Coalition Technologies handles traffic generation for Swimspot.com, using a variety of methods, including:
- Search Engine Optimization, which increased sales by nearly $400,000 in one year.
- Google AdWords Management, which increased sales by $27,644 without significant changes to ad spend.
Already in 2012, SwimSpot is on pace for even greater success. If the current pace holds true, Swimspot will generate an additional $200,000 plus in revenue this year in organic search.