Client: AH Capital
Case Summary: Real estate investment does not typically make for an exciting digital experience. Coalition and AH Capital teamed up to change that.
Read the challenge, our solution, and the result below
With locations in Atlanta and LA, this residential real estate investor came to Coalition for guidance with social media strategies, web design and development and an end goal of establishing their brand as an authoritative voice in the investment community.
Coalition first developed a content calendar for the client for each of their social media platforms. Instead of employing a brand self-promotion strategy, the Coalition team pursued a content distribution strategy on social media to position this investment company as a knowledgeable, engaged, and having positive social impact.
By creating optimized social profile descriptions, taking a strategic, content-based approach to posting, and encouraging commenting as well as improved engagement, Coalition helped this investment company take their social media presence to a new level!