Client: AXCID Shop
Case Summary: The client’s mission has been to provide trendy and unique stylish clothes at a price that won’t break the bank. In looking for clothes for himself, Miguel noticed that so many Instagram fashion stores have such desirable clothes, yet ridiculous prices. Miguel knew he could do it better, and used his knack for social media and branding to start the company off on the right foot – allowing him to provide fashionable street clothes that are accessible to all. His free shipping worldwide policy helps drive this point home. The next step for Miguel was to turn AXCID into a go-to spot for the hipster/trendy tumblr demographic. This involves a comprehensive and targeted SEO strategy to bring in new users interested in these types of products.
Read the challenge, our solution, and the result below
AXCID Shop wanted to take advantage of SEO practices to improve the site and also bring the conversion rate up. This client is most concerned with the variation in the conversion rate and would like to see it balanced and more consistent. The client get most of their traffic from social media but has been wanting to bring in a new stream of customers through organic search.
Some of the things we have done for this on-trend retailer included fixing 404 errors, creating and implementing an HTML sitemap, and writing optimized copy. We also analyzed backlinks that were causing 404 errors and resolved those issues.
In comparison to last year, the site is receiving 179% more organic sessions and has seen a 201% increase in organic new users. Overall, there was a 46% increase in traffic to the site this month compared to last year. Compared to this time last year organic revenue has increased 168% with transactions up 145%. Overall revenue has increased by 45% since last year.