Ayr Skin Care
Client: Ayr Skin Care
Case Summary: This luxury skin care line focuses on quality ingredients and specializes in rejuvenating and anti-aging products. Within only 6 months of work, their site traffic grew by 263% and revenue by 51.6%.
Read the challenge, our solution, and the result below
Ayr Skin Care came to us in July of 2017 wanting to increase their presence online. Coalition's familiarity with the beauty industry made us a great fit. This relatively new natural skincare company wanted us to complete SEO and run their PPC to draw more customers to their site and promote their products.
We fixed issues with images, added a Press page, improved banners, and addressed several other issues to ensure that the site was attractive to users. We also wrote optimized copy for their blog, completed guest posts outreach, and optimized meta data. For their PPC campaigns, we performed extensive keyword and competitor research to develop campaigns that would give the best return for their spend.
A year into our campaign, the site saw an increase of 264.38% in organic sessions and 352.33% growth in organic new users. Overall, site traffic jumped by 133.17% and new users grew by 158.01%.