Ayr Skin Care
Client: Ayr Skin Care
Case Summary: This luxury skin care line focuses on quality ingredients and specializes in rejuvenating and anti-aging products. Within only 6 months of beginning work, their site traffic is up 263% and their revenue has increased by 51.6%.
Read the challenge, our solution, and the result below
Ayr Skin Care came to us in July of 2017 wanting to increase their presence online. Coalition's familiarity with the beauty industry made us a great fit. This relatively new natural skincare company wanted us to complete SEO and run their PPC to draw more customers to their site and promote their products.
We fixed issues with images, added a Press page, improved banners, and many other things to ensure that the site was attractive to users. We also wrote optimized copy for their blog, completed guest posts outreach, and optimized meta data. For their PPC campaigns, we made sure to do extensive keyword and competitor research to develop campaigns that would give the best return for their spend.
After only 6 months, site traffic is up 263.24% with new users increasing by 272.41%. All site revenue is up 51.60%. Ayr has been so pleased with our results, they signed on to expand our efforts through Facebook Ads.