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Magento Go SEO: Should You Work with a Partner or Handle it on Your Own?

Magento is a leading ecommerce platform that offers three types of shopping cart software: Go, which is designed for small businesses that are just getting their feet wet in the online marketplace; Enterprise Edition (EE), which is created for experienced businesses that need a scalable, flexible, feature-rich enterprise-class platform; and Community Edition (CE), a free open source ecommerce platform that any business can use to create a unique online store.

Most companies that use Magento EE or Magento CE have professional SEO resources located in house, or use the assistance of an official Magento partner such as Coalition Technologies to optimize their Magento store. Users of Magento Go, on the other hand, often find themselves in an SEO no man’s land. The platform claims to make SEO easy. However, for businesses that possess scant knowledge of the SEO process, “easy” can be a relative term.

Magento Go SEO Resources

Magento Go does a good job of explaining the importance of SEO building blocks and walks users through the process of creating effective SEO elements, such as page titles, URLs, meta tags, and alt tags, and more. The site also provides a page of Best SEO Practices that provides helpful, easy to understand instructions for tasks such as embedding third-party scripts in body tags, setting up a robots.txt file, setting up Google Analytics, redirecting search terms, and more.

Beyond the SEO instructions for Go that are available on Magento’s Knowledge Base page, there are also plenty of SEO applications for Go on the Magento connect page, where Magento lists applications you can use to enhance the SEO of your website. Many of the apps are free, while others cost as much as $299. Also helpful for SEO newbies is the fact that Go comes with 24/7 customer support, which is great for addressing incidental optimization problems.

The Need for Additional Support

As helpful as Magento Go SEO resources can be, they may not provide a business with everything it needs to handle the SEO process. For example, for an SEO campaign to achieve maximum success, keyword strategies must be continually reviewed and renewed, a business must build a collection of quality inbound links to its website, and social media campaigns must be conducted in a way that has a positive impact on the website’s search rank.

Some companies use Magento Go SEO resources as an enhancement to the formidable SEO knowledge they already possess, while other businesses are in the opposite position: they need the assistance of a Magento SEO partner such as Coalition Technologies to fill in the areas of the SEO process that Magento doesn’t. This is why Magento has an official partnership program in which web marketing firms such as ours assist Magento users with SEO and other issues.

Contact Us Today

Coalition Technologies is a Magento design, development, and marketing partner. If your business needs assistance with Magento Go SEO or help with the SEO capabilities of one of Magento’s other programs, we’re here to help. We’ve assisted hundreds of businesses with using Magento ecommerce platforms to successfully reach sales goals. For more information about our services, call us today at (310) 827-3890, or click here to use our contact form.

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