If you run a plastic surgery practice, you’re undoubtedly concerned about the amount of new clients you are taking in. Competition is steep in this economy, and to keep a healthy revenue, it is important to maintain a healthy client base. Of course marketing to new clients takes time and resources, with differing results from different strategies. What can you do to guarantee a maximum return on your investment (ROI)? That’s where an effective web marketing strategy comes in, which isn’t complete without a skillful application of plastic surgery AdWords.
What is AdWords?
Google’s AdWords is their version of a Pay Per Click (PPC) service, an advertising model in which you pay each time a web user clicks on your ad and navigates to your landing page. AdWords can be a powerful and precise way to get targeted ads in front of potential clients whenever they enter a set of keywords that you are targeting.
What AdWords Can Do for You
With ad exposure to the right demographic, you can bring in more clients. Further, plastic surgery AdWords can be used to complement an existing SEO marketing campaign to target users with more precise tools and acquire valuable analytics information that you wouldn’t normally achieve from an SEO campaign. SEO, or search engine optimization, is a means to make your website more visible to search engine users and ultimately expand your client base. A PPC service like AdWords is great for refining your web marketing campaign, but it has to be done right to maintain a high rate of return..
Maximizing ROI
PPC can be more costly than SEO marketing. That’s because when you pay to have your ads listed, they appear prominently for any search terms that users are entering, whereas for SEO you must utilize a variety of techniques to climb your way to the top of the search rankings the hard way. However, you have to keep in mind that plastic surgery AdWords does not necessarily guarantee a favorable return on investment. You pay for every click, and if users are clicking on your ads but are stopping short of becoming paying clients, you are losing money. You have to develop an effective PPC strategy (and web marketing strategy in general) to maximize your returns.
Maximizing your ROI on a plastic surgery AdWords campaign means maximizing your effectiveness with a skilled SEO campaign. You also need to make sure that your landing page is holding visitors’ interest. Your website should be easy to navigate and provide the information necessary for anyone interested in your services. Otherwise they are going to move on to another practitioner’s website, while you still lose money on the click.
Hire a Professional
Leave your plastic surgery AdWords campaign to a professional. Coalition Technologies has been running effective PPC campaigns for years, and we specialize in combining effective services such as PPC, SEO marketing, and web design to maximize the returns on our clients’ investments. Have we been successful? Well, we don’t have a 99% client satisfaction rate for nothing! Give us a call today at 1-877-989-7187 and get a free quote.