A lot of Magento merchants are looking for an alternative ecommerce platform to trust with the long term future of their ecommerce businesses.
Picking and choosing which ecommerce platform is the best alternative to Magento is both an important decision and a difficult one.
It’s important because moving to a new ecommerce platform is a significant time and financial commitment. Its important because migrating ecommerce platforms can dramatically alter the trajectory of key marketing channels. It’s important because the right ecommerce platform selection will play a big role in your competitiveness moving ahead.
It’s difficult because there are tons of financially motivated parties that are defaulting to one recommendation because that’s what they sell, or because that’s what they’re paid to sell.
At Coalition, we’re not oblivious to the fact that we are just another ecommerce agency with an opinion on where you should go. That being said, our promise to you, is that our recommendation will be based on what we genuinely believe presents the best long term opportunity for success for your business. We’ll take the time to diligently review your needs, your current data and business operations, and help you understand the competitive landscape. Based on YOU, we’ll make an ecommerce platform recommendation. Not based on leads we get from another ecommerce platform or their incentives.
All that being said, here’s a summary of some of the best ecommerce alternatives to Magento (in no particular order)-
- Magento 2. Magento 2 can be the best alternative to Magento 1, for the following reasons:
- Highly customizable, open source software that your team and business may be well positioned to move forward on.
- With new ownership from Adobe, financially more secure and stable than it has been for the last few years.
- Better ecosystem standards for Magento 2 developers, apps, and technical partners should help improve the experience for many Magento merchants moving ahead.
- Shopify or Shopify Plus. Shopify can win the argument based on:
- Extremely easy to use and manage for small businesses and small ecommerce teams.
- Highly scalable platform that can support high volume merchants transacting well into the 8 figures annually.
- Since going public, Shopify has heavily invested into the idea of being an all in one solution, offering shipping, payments, and other necessary ancillary functions for ecommerce merchants.
- Large app ecosystem to help make up for shortcomings in product catalog management, promotions, and internationalization or B2B.
- BigCommerce or BigCommerce Enterprise. BigCommerce often wins as an alternative because:
- Platform designed as ‘open SaaS’, replicating many of the early advantages of Magento with significantly lower total cost of ownership (TCO) and significantly better performance.
- Native functionality to support more complex product catalogs and larger volume catalogs.
- Headless ecommerce frontrunner, with hyper quick API capable of handling high numbers of calls.
- Demonstrated success for many enterprise or midterprise brands with more complex business requirements.
- WooCommerce. WooCommerce is a hyper popular open source ecommerce platform that wins new merchants due to:
- Flexibility reminiscent of Magento.
- Highly extensible platform with huge catalog of apps and developers able to enhance its base capability.
- Integration to WordPress dramatically decreases 3rd party costs.
- WordPress background means its a content marketers dream when compared to many ecommerce platforms.
If you’d like to learn more about these 3 Magento alternatives or Magento 2, reach out to our digital strategy team today.