If you’re looking to set up an online store, you’re going to need an outstanding ecommerce platform to ensure the greatest possible return on your investment. I understand this firsthand, because I have built ecommerce websites for over a hundred different businesses, and I have seen how design and development can make all the difference in the world. As the founder and CEO of Coalition Technologies, I spend almost all of my time in some aspect of design or development, and I always recommend BigCommerce for my ecommerce clients.
Why Big Commerce?
BigCommerce is not only one of the most popular shopping cart platforms; it also happens to be the best. But if you’re not familiar with the ins and outs of this multifaceted content management system, you probably aren’t using it to its full potential. If you want to maximize your revenue, you need a web design and development partner that knows how to use BigCommerce to its full, amazing potential.
Coalition and BigCommerce
As a premier ecommerce agency, Coalition Technologies has built countless ecommerce sites on the BigCommerce platform, and our clients have seen tremendous success. We masterfully utilize all of the platform’s SEO configurations, web design options, marketing tools and content creation features to create websites that are as beautiful as they are user-friendly. You won’t get these kinds of results by using the default templates and basic plug-ins.
Not only do we understand the BigCommerce platform; we also understand all of the company’s competitors, including Shopify, Magento, 3DCart and Volusion. Having worked so extensively with so many different platforms, we recognize where BigCommerce’s greatest strengths lie, and we use those strengths to their fullest benefit.
For example, BigCommerce gives you the freedom to fully customize your site using HTML, CSS and Javascript. Some of the other platforms deny users this ability, and some even force you to use their own confusing programming languages.
How We Can Help
The HTML/CSS integration is tremendously beneficial, but if you aren’t expertly acquainted with these programming languages, your design and development options are essentially limited to the generic templates made available to you. Even if you do consider yourself to be pretty proficient with programming languages, you may find yourself confused when trying to create and edit content with the the BigCommerce system, which has its own rigid structure.
Our full-time designers are some of the best in the industry, and have designed ecommerce websites for small businesses, large businesses and Fortune 500 companies. They use BigCommerce to its maximum potential, creating websites that go well above and beyond the industry standard for online retail.
Conversion Optimization
Conversion optimization is a large and crucial part of web development, and BigCommerce makes it possible to ensure the best possible conversion rate for any ecommerce site. For example, if 5 people visit your site, and 1 person makes a purchase, your conversion rate is 20 percent. Conversion optimization techniques include promotions, deals, similar product recommendations and positive customer reviews. Our team uses every conversion optimization method that BigCommerce makes available, resulting in higher profits and a superior customer experience.
SEO
BigCommerce is also #1 when it comes to SEO. Your business needs strong search engine rankings in order to build a customer base, and at Coalition, we have a dedicated team of designers as well as a full-time SEO team, who understand exactly how to optimize your site for ideal Google recognition.
Our SEO efforts include setting up HTML and XML sitemaps, while also optimizing your title tags and meta descriptions for each page, and ensuring that you have targeted, keyword-optimized content on your homepage, category pages and product pages. We ensure that your site is effectively arranged to be easily and effectively crawled by Google and other search engines.
The Bottom Line
Not only do we handle the difficult tasks on your behalf, but we also work directly with you, helping you to better understand the BigCommerce platform and make the most use of it in your marketing efforts. For instance, BigCommerce supports email marketing, newsletter integration, coupon creation and customer promotions. These marketing efforts can really put you over the top.
If you want an edge over your competition, with a slick design, search engine optimized-pages and a strong conversion rate, let Coalition Technologies help you to build the store of your dreams on the BigCommerce platform. With Coalition and BigCommerce on your side, you can rest assured that your ecommerce store will be everything you need and more. Give us a call at 310-827-3890 to discuss your design and development needs.
