When choosing a shopping cart platform, SEO should be one of your top considerations, if not your #1 consideration. If your ecommerce site doesn’t have top notch SEO, your search engine rankings—and your profits—are going to suffer. As the CEO and founder of one of L.A.’s biggest web design and SEO firms, I have witnessed time and time again how SEO can make or break the success of a business.
That is why I have become such a big fan of BigCommerce over the past couple of years. After working and experimenting with numerous shopping cart platforms including Shopify, 3D Cart, Volision and Magento, I have discovered that BigCommerce trumps them all when it comes to search engine optimization. Here are just a few of the ways in which BigCommerce stands out from its competition.
Title Tags and Meta Descriptions
Title tags and meta descriptions make up the text that appears in search engines. Titles and metas enable search engines to locate and index your pages more effectively, and they enable your customers to find you with ease. BigCommerce makes it simple to add custom title tags and meta descriptions for each page, without any complex coding or editing. BigCommerce also makes it easy to add page titles and site content.
Some of the best SEO happens behind the scenes. For instance, link canonicalization tags can help search engines to more effectively index appropriate pages and prevent duplicate content issues from hurting your rankings, and properly-utilized nofollow tags can improve your link value. BigCommerce takes care of all of these things, as well as 301 redirects, editable sitemaps, alt image attributes and more. You don’t need any technical knowledge to benefit from these onsite SEO configurations, because BigCommerce does the heavy lifting for you.
Search-Engine Friendly Links
It’s surprising that in this day and age, many content management systems still fail to use search-engine friendly links by default. Fortunately, BigCommerce has always been ahead of the curve in this department. You can know for certain that all of your URLs will be properly search engine optimized, with full titles and keywords. You can even customize your page URLs.
Microformats, such as rich snippets, are becoming increasingly important in the world of SEO. Rich snippets can include ratings or product reviews that appears right along with the search engine listing. With BigCommerce, you can easily set up microformats and instantly stand out in the search engines.
Built-in marketing is an important SEO ingredient: social media integration, online auction automation, email marketing. BigCommerce allows you to do all of these things seamlessly, without having to use third-party software. You can even integrate your products with Google Product Search. Some shopping cart platforms only incorporate some of these features, and fail to do them as well as BigCommerce.
When it comes to SEO, BigCommerce is superior to all of its major competitors. With an optimal internal navigation structure and an easy marketing system, BigCommerce is the perfect solution for any ecommerce business looking for an ideal shopping cart platform.
If you want to reap the full SEO benefit, consider hiring a professional SEO team to help you optimize your BigCommerce site to its fullest. Automated SEO will only get you so far, but a team of trained SEO experts can help you to gain a tremendous edge, with strategic keyword research, high-quality link building efforts, and a formal game plan for optimizing each individual page on your site.
At Coalition Technologies, our team of SEO professionals has optimized hundreds of websites using the BigCommerce platform, and we have helped lead our clients to tremendous business success. Give us a call at 310-827-3890 to discuss your own business needs.