There are a lot of powerful eCommerce platforms out there that can help you build and maintain a wonderful online store. How do you choose the right platform for your business? In this article, we’ll go over the strengths and weaknesses of two of the top eCommerce platforms on the market: BigCommerce vs. Magento. We feel that BigCommerce has an edge over Magento, but in the end the two are different programs that offer different advantages depending on who is using them. Read on for more.
BigCommerce Advantages and Disadvantages
BigCommerce is probably the best eCommerce platform you can find on the market. This program is easy to use, full of great features, well supported by an excellent customer service team, and makes worldwide shipping easy due to the company’s international presence. For an affordable payment scheme, you get a powerful set of tools to set up your dream store.
What advantages does BigCommerce offer? Well, the program is incredibly intuitive, and it is quick and easy to set up a store. It also offers tons of useful tools: great third party plugin support, excellent statistical and analytical tools, great SEO options, single page checkout and cart saver systems for increased conversions, email marketing, photo gallery creator and zoom function, social media support, mobile support, inventory management, coupon and discount options, and much more.
BigCommerce does have a minor disadvantage. Though the program has tons of basic templates, they’re mostly pretty plain and won’t help your store design stand out among your competition. You need to dive into the customization options a little more if you really want something special. This isn’t a huge problem, since the software is so easy to use, and you can always get a professional web designer who knows BigCommerce to help you.
Magento Advantages and Disadvantages
Magento is a powerful eCommerce platform that was made with developers and designers in mind. Magento is our second pick for shopping cart solutions due to its advanced customizability and powerful store tools. Magento also has some downsides to it as well, such as its inaccessibility to beginners and weak support.
Let’s start with Magento’s advantages. This is a big, powerful, comprehensive program. The customization options are virtually limitless, so you can make any kind of online store you can think of. Magento also offers multi-store capabilities, constant updates and bug fixes, tons of templates and third party plugins, great inventory management, SEO tools, email marketing, product search, mobile device support, international shipping, and more. Magento has it all.
The major drawback to Magento is the platform’s inaccessibility. For beginners, it is very difficult to get started on Magento and build a website quickly and easily. The program has a steep learning curve and you need to know a fair amount about design and coding to do anything interesting. The upshot of this is that you can download the Magento Community Edition for free, but then you have to explore the complicated program yourself with no formal support. Magento Go offers some simpler templates and better accessibility, but the program has nowhere near the functionality of BigCommerce. To make full use of the system, the Enterprise Edition is the way to go, which carries a higher price tag. This is an eCommerce platform that takes a professional web designer to make full use of its potential.
When it comes to BigCommerce vs. Magento, our favorite eCommerce platform is definitely BigCommerce for its accessibility and rich array of features and customization options. However, both platforms are among the best on the market, so you can’t go wrong with either one. To make the most out of these solutions, we recommend hiring a web design and ecommerce agency to help you with your store design and marketing. In fact, Coalition Technologies specializes in BigCommerce and Magento; we’ve built countless online stores for our clients on these platforms. Give us a call today at 1-310-827-3890 and we’ll give you a free quote.