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Infographics: Wine Not?

Original Source: Different Types of Wine

Infographics are an obvious content solution. They’re an attractive way to provide information to your target audience, while seamlessly fusing your creative heavyweights: copy and design. While infographics may seem like a hip new invention, infographics have existed for hundreds of years, compartmentalizing data for readers in useful, visual ways.

While we could spout a bunch of statistics about the value of infographics for your content marketing strategy, we can bet (without looking), there are quite a few infographics already doing just that. Meta, right?

So instead of inundating you with the facts, we’re here to share a case study of an effective infographic strategy we discovered during our daily content research: Wine Folly’s The Many Different Types of Wine.

This infographic was so shareable, it landed a spot on content-behemoth, BuzzFeed. Talk about a PR goldmine for Wine Folly. So why do we think this infographic is so fruit-forward?

Let’s break it down:

 

1. Creating Targeted Content

 

Who loves wine? Millennials. Who also loves spending money online? That’s right: millennials. Every day, new research pops up about millennials reshaping the wine market. With high-paying tech jobs and low levels of responsibility (many millennials are forfeiting children for travel and high-end living), millennials are able afford the $40 bottles of wine their parents may have passed on. Just as winemakers are smart to develop relationships with their younger customers, content providers are smart to use wine to drive traffic.

Enter Wine Folly, a content provider that simplifies wine for online audiences. Yes, it’s true, Wine Folly uses great content to make money. And yes, you can too.

 

2. In the Know

 


Social media and content have taken off, because they make internet users feel “in the loop.” Facebook makes you a part of a club, where people “like” and support you, and social content keeps you up-to-date on topics you wish you knew more about: news and what’s hip (in this case, wine).

Wine Folly’s chart draws on something that’s in-fashion and makes you a connoisseur. Read this infographic, and you, too, can be in the cool club.

 

 

3. SEO-Friendly

 

No digital content discussion would be complete without mention of SEO. While there are plenty of content marketers ready to whine (no pun intended) about the limitations of SEO copy, Wine Folly’s infographic proves great content can also serve a traffic-driving purpose. As you probably already know, Google’s crawlers can’t read images, and thus, images don’t provide SEO value. To remedy this situation, Wine Folly published their infographic around keyword-rich 500+ words of text. The text is not only informative, but adds context to the chart and provides internal links to other content-rich pages on their site.

You can even buy the infographic as a poster for your home. Yes, you can have your keywords and create art-worthy content too.

 

4. Linkbuilding

 

 

We can’t say for sure whether Wine Folly pitched Buzzfeed or Buzzfeed reached out to them, but either way, getting a link on Buzzfeed is an incredible linkbuilding strategy worth considering. High-level media outlets provide invaluable traction to your site. How do you think we found this infographic in the first place? See how we’re sharing it too?

At Coalition Technologies, we love making infographics. Infographics allow our restless creatives to stretch their copy claws and photoshop talons and create something new and interesting that serves your business’s needs. Need to drive traffic? There’s an infographic for that!

 

Los Angeles Brochure Designers | The Fundamentals of Brochure Design


No matter how digital our world becomes, brochures remain a powerful and invaluable tool in any marketing arsenal. Whether you’re running a booth at a trade show, driving business to your new fashion boutique, or trying to bolster your real estate enterprise, brochures can quickly turn curious onlookers into loyal clients. But not all brochures are created equal. At Coalition Technologies, our professional Los Angeles brochure designers understand what it takes to make the most solid impression every single time. If you’re interested in incorporating high-quality brochures into your own marketing strategy, it’s important to understand the fundamentals.   

There are three important factors that go into a great brochure: design, content, and relevance. If you can master all of these key ingredients, your brochures are sure to benefit your enterprise in a big way. However, if you fall short in even one of these areas, you may be wasting money on brochures that fail to reach even a fraction of their true potential. So let’s take a look at these important factors individually:

Design

This one goes without saying. An eye-catching design is paramount because that first impression is what drives people to pick up your brochure in the first place. Depending on your budget constraints, you will want to strive for high-definition images and/or designs, accompanied by plenty of contrasting vibrant colors. Be careful about clashing color schemes. For instance, if you have purple letters against a black background, the whole layout will be difficult to read and generally unappealing. Use designs and images that reflect your overall brand while being pleasing to the eye.

Content

You’ve heard the acronym K.I.S.S., or “Keep it Simple, Stupid.” When it comes to content, you want to say as much as you can in as few words as possible. Highlight the key points that are most appealing to your target audience, and be succinct about it. Don’t get swept up in long-winded narratives, or you will lose a considerable percentage of your readership early on. Emphasize what matters, offer enticing deals (if applicable to your brochure), keep it positive, and include calls to action (“Visit our website,” “Buy now,” “Take advantage of this great deal while it lasts”).

Relevance

Your content and design should be tailored to your particular audience. For instance, if you’re selling luxury homes on the beach, your approach will be far different than if you’re promoting a rock music festival in the desert. It’s important to keep your core audience at the forefront of every creative decision you make, from the colors to the typeface to the emphasized message. For this, you’re going to need to employ a bit of marketing and branding savvy.

Coalition Technologies – Los Angeles Brochure Designers

If you’re looking to achieve brochures that are visually stunning and highly persuasive, the Los Angeles brochure designers at Coalition Technologies can help. Our expert marketers and industry-leading graphic designers work together to create the kinds of brochures that are guaranteed to convert. To learn more, call us for a free quote at 1-310-827-3890. Let’s make some brochures.

Magento Customization

Magento is one of the most popular ecommerce platforms for businesses of all sizes. If you need to open an online store or transition an existing store to a new platform, using Magento will simplify the process by providing you with the tools you need to build and manage a store. However, while using Magento is easier than building a store from scratch, the platform has multiple customization options that impact how your store performs and how you manage it.

Using these options to create a better online store is often self-explanatory. However, there are also customization options that are less intuitive — or not as well known — as others. To help you make the most of your Magento experience, let’s explore some of the lesser known customization options. You will probably be able to use some of the options on your own; utilizing others may require the help of a Magento partner, such as Coalition Technologies.

Administration Session Lifetime

If you spend hours editing product descriptions only to find that your administration session has timed out when you try to save the changes, you need to increase the number of seconds before administration sessions automatically shut down. You can do this on your own by following the commands: System > Config > Admin > Security > Session Lifetime. Customizing the time of administration sessions makes it easier to spend time fine tuning your store’s copy.

Nesting Static Blocks

If you have lots of data in your website’s CMS > static blocks, you can divide the content in each block by using Widgets to combine several blocks into a single block that is displayed on a category page or a product page. Nesting static blocks makes the information in the blocks more digestible for end users, which can help reduce the bounce rate for your website. If you need help customizing your store’s static blocks, Coalition Technologies will help.

Ratings Management

Because people tend to trust the opinion of their peers more than they trust the opinion of businesses that are trying to sell them something, customer ratings are some of the most powerful pieces of marketing content you can have. To add more rating criteria for what you sell, just use the following commands: Catalog > Reviews & Ratings > Manage Rating. Then enable star rating criteria. The ratings management function can be managed at the store view level.

Tier Pricing

A helpful Magento customization option for sales promotions, tier pricing lets you price items by quantity. For example, you can run a promotion where a single item sells at regular price but five of the item sell for a discounted price. You can do this by using the commands: Admin > Catalog > Managed Products. Then select the item you want to discount. Go to Prices > Add Tier. Enter the quantity of the item (“qty”) to enable tier pricing. Enter the “price per item” and click save.

Customized Landing Pages

Hundreds of Magento design templates are available from third party designers that target the shopping cart software market. However, these templates typically score low on the originality scale; unless you buy an exclusive license to a template, you probably won’t be the only one using it. Pre-designed  templates’ lack of originality combined with a $2,500+ fee for acquiring an exclusive license is why many companies opt for custom templates.

If you want your Magento store to stand out from the crowd, designing custom landing pages is the way to go. If your business doesn’t have a web design department, partnering with a web design firm that understands the Magento platform, such as Coalition Technologies, is the best option. We’ve helped hundreds of companies with Magento customization projects that entailed designing unique landing pages for Magento Enterprise and Community editions.

Product Alerts Notification

This is a Magento customization option that notifies customers when a product goes on sale or arrives back in stock. You can allow customers to sign up for an alert notification by going to the Product Alerts section and setting the “Allow Alert When Product Price Changes” to “Yes” and setting the “Allow Alert When Product Comes Back in Stock” to “Yes.” Product alerts notification is a dynamic feature that can truly help your store sell more products.

Contact Us Today

Magento powers the online stores of some of the most successful retailers, such as Fiji Water, Vizio, and Paul Smith. Whether your company is large, medium size, or small, Magento will help it successfully compete in its market space, especially when the right customization measures are used. If you need assistance with Magento customization, call Coalition Technologies today at (888) 993-7639 to schedule a free consultation, or click here to use our contact form.

QR Codes on Website – Developers in Los Angeles

QR codes (or Quick Response Codes) are taking over. If you’re scratching your head wondering, “What the heck is a QR code?”, you should probably just ask your children. Most likely they’ll be the ones who know, as the youngest among us tend to be the savviest about emerging trends, but these trends can undoubtedly leave one’s head spinning. We now live in a world that revolves around hash tags, tweets, apps and pins. Sometimes it can be difficult just to distinguish our OMGs from our LOLs. Go back in time just 10 years, and people will think you’re speaking a foreign language. QR codes fit perfectly into this mold: they’re high-tech, they’re useful, and they’re confusing. In other words, you should be implementing them right now. At Coalition Technologies, we have you covered. We employ a full highly qualified team of QR Codes on Website – Developers in Los Angeles.

 

QR Codes on Website – Developers in Los Angeles

Okay, so that’s all well and good, but what exactly is a QR code? If you have conducted a Google search for “QR codes on website – developers in Los Angeles,” or anything similar, you probably already understand that QR codes have serious value, and that you should be paying attention. But you still may be a bit fuzzy on what these codes actually do.

A QR code (TM) is a specialized bar code that you can take your customers instantly to the web page or application of your choosing. You have undoubtedly seen them around, on buildings, fliers, menus and even ketchup bottles. They are square bar codes with black and white patterns that resemble static on an old-fashioned TV. They feature small squares located in the upper left, upper right and lower left corners.

Smartphone and tablet users can take digital snapshots of these barcodes using QR reader apps. The barcode signals the app to access a specific URL, and takes you straight to a desired location. Originally, the technology was used to track inventory in Japan’s booming automotive industry, but today, it is used more widely as a tool for businesses to improve traffic and sales, and the results are astounding.

 

The Benefits of QR Codes

According to a study from comScore, more than 14 million American mobile users scanned QR codes just in June of 2011. That’s more than 6 percent of mobile users in the country. If you’re not using QR codes for your business, you’re missing out on tremendous revenue potential.

When people see a URL on a flier, website or TV advertisement that reads, “Visit us online at www.ourwebsite.com”, only a small percentage will actually track down the site. But QR codes have a much higher click-through rate, for multiple reasons. First, they spark people’s curiosity. Second, they’re fun to scan. Third, nobody has to remember or manually enter the URL. And finally (and perhaps most importantly), it’s like having your own personal hyperlink that you can use anywhere. It doesn’t need to be on a web browser. You can place your QR code on a sheet of paper, on your product packaging, or even on a billboard. Mobile users can then scan the code and instantly access your website. What other technology offers that kind of convenience and freedom?

 

Coalition Technologies – Your QR Codes on Website Developers in Los Angeles

Are you ready to maximize your traffic and improve your conversion rate? Start incorporating the QR revolution into your business plan. At Coalition Technologies, our expert developers specialize in the creation and implementation of targeted QR codes, guaranteed to help you get the most from your online business. We can even maximize these efforts with masterful search engine optimization. If you’d like to learn more, call us today for a free quote at

. Let us show you how we can bring your business into the 21st century and beyond.

Netsuite Review | Los Angeles Netsuite Designers & Programmers

Attempting to review NetSuite is like attempting to review a restaurant. There are so many different menu items to consider, where does one begin, and do we judge the entire establishment on one key dish, or do we average out the highlights? It’s tricky, because NetSuite is not a single program, but rather a collection of interrelated programs, each of which serves a unique business function. At Coalition Technologies, our Los Angeles NetSuite designers and programmer work with every facet of the NetSuite family on a daily basis, and we have found that when you put it all together, NetSuite is truly in a league by itself.

 

NetSuite – Breaking it Down

When it comes to business, one of the most popular and versatile NetSuite selections is SuiteCommerce, the NetSuite eCommerce solution. Like other eCommerce platforms, SuiteCommerce enables you to easily build and maintain a website for your business, complete with product listings, categorized pages and order processing. But NetSuite takes it one step further. Rather than simply enabling you to create a website, SuiteCommerce fluidly integrates a range of essential business operations by allowing you to incorporate the company’s trademark CRM and ERP services into your agenda.

So in other words, you can handle site management, financial accounting, customer relations and marketing all from one simple platform, all while utilizing the full benefit of cloud computing across your entire network. These capabilities are nothing short of astonishing, and that’s why NetSuite has become the new standard for business management in the online world. PC Magazine gave NetSuite its coveted  Editors’ Choice rating, and the software has won tech awards and accommodations the world over. Here at Coalition Technologies, our Los Angeles NetSuite designers & programmers also give it their highest recommendation.

 

No Software Is Perfect

Of course, even NetSuite has its shortcomings, and we would be remiss if we didn’t at least mention them. For starters, NetSuite may not be the best solution for the less tech-savvy business owners. With great power comes great complexity, and for someone who’s seeking a simple point-and-click eCommerce solution, NetSuite may not be the best way to go. Second, the eCommerce software does leave a lot to be desired when it comes to design and customization. That’s why we recommend hiring custom developers to help you bring out the best in your website. This isn’t entirely the fault of NetSuite, of course. Customization is a tricky issue with any eCommerce system because in order to truly make the platform your own, you have to get your hands dirty with a bit of code. If you would like to build your brand online and get the most from your NetSuite experience, consider hiring our Los Angeles NetSuite designers & programmers.

 

Coalition Technologies – Your NetSuite Professionals

At Coalition Technologies, our team has been working with NetSuite for years, and our designers and developers are among the best in the industry. Check out our portfolio and see some of the work we have done for the nation’s leading businesses. We work with companies large and small, and we can help you to maximize your return on investment by designing a site that’s truly unique and appeals to your customers’ greatest needs, while also implementing all of the essential marketing and SEO measures to give you that much needed competitive edge. Call us for a free quote at 1-310-827-3890, and let’s go places!

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