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Dynamic Remarketing Code in Volusion

While many companies already know about remarketing ads, ads which focus on consumers who have already visited their website or used their mobile app, there is now a new innovation released from Google: dynamic remarketing.

Personalized Content

Dynamic remarketing allows advertisers to target consumers in a more personalized way than with just their website. Using tags to create a history of the items a consumer viewed or purchased, as well as a list of related items, dynamic remarketing can show consumers products that are related to their search history and demographics.

You can target consumers who visited your site without converting and follow up with users who already bought items and are favorably predisposed to your brand. Remind them of items they were considering before, or items they decided not to purchase.

Why You Should Go Dynamic

With regular remarketing, which is connected to Analytics, you can only rely on an audience definition based on the metrics available to you when you enable Advertising Features in Google Analytics. These metrics include attributes like age, gender, session behavior, and interest.

In order to capitalize on this information effectively, use dynamic remarketing to update your page tags with other attributes, like origin and destination information or IDs of products that users interact with on a retail site, to further refine your target.

What You Need

To use Google’s dynamic remarketing tool, you’ll need to enable remarketing and advertising reporting in Google Analytics, link your AdWords and Analytics accounts and link your Merchant Center and AdWords accounts.

Start using dynamic remarketing to track consumers and get more conversions.

Infographics: Wine Not?

Original Source: Different Types of Wine

Infographics are an obvious content solution. They’re an attractive way to provide information to your target audience, while seamlessly fusing your creative heavyweights: copy and design. While infographics may seem like a hip new invention, infographics have existed for hundreds of years, compartmentalizing data for readers in useful, visual ways.

While we could spout a bunch of statistics about the value of infographics for your content marketing strategy, we can bet (without looking), there are quite a few infographics already doing just that. Meta, right?

So instead of inundating you with the facts, we’re here to share a case study of an effective infographic strategy we discovered during our daily content research: Wine Folly’s The Many Different Types of Wine.

This infographic was so shareable, it landed a spot on content-behemoth, BuzzFeed. Talk about a PR goldmine for Wine Folly. So why do we think this infographic is so fruit-forward?

Let’s break it down:


1. Creating Targeted Content


Who loves wine? Millennials. Who also loves spending money online? That’s right: millennials. Every day, new research pops up about millennials reshaping the wine market. With high-paying tech jobs and low levels of responsibility (many millennials are forfeiting children for travel and high-end living), millennials are able afford the $40 bottles of wine their parents may have passed on. Just as winemakers are smart to develop relationships with their younger customers, content providers are smart to use wine to drive traffic.

Enter Wine Folly, a content provider that simplifies wine for online audiences. Yes, it’s true, Wine Folly uses great content to make money. And yes, you can too.


2. In the Know


Social media and content have taken off, because they make internet users feel “in the loop.” Facebook makes you a part of a club, where people “like” and support you, and social content keeps you up-to-date on topics you wish you knew more about: news and what’s hip (in this case, wine).

Wine Folly’s chart draws on something that’s in-fashion and makes you a connoisseur. Read this infographic, and you, too, can be in the cool club.



3. SEO-Friendly


No digital content discussion would be complete without mention of SEO. While there are plenty of content marketers ready to whine (no pun intended) about the limitations of SEO copy, Wine Folly’s infographic proves great content can also serve a traffic-driving purpose. As you probably already know, Google’s crawlers can’t read images, and thus, images don’t provide SEO value. To remedy this situation, Wine Folly published their infographic around keyword-rich 500+ words of text. The text is not only informative, but adds context to the chart and provides internal links to other content-rich pages on their site.

You can even buy the infographic as a poster for your home. Yes, you can have your keywords and create art-worthy content too.


4. Linkbuilding



We can’t say for sure whether Wine Folly pitched Buzzfeed or Buzzfeed reached out to them, but either way, getting a link on Buzzfeed is an incredible linkbuilding strategy worth considering. High-level media outlets provide invaluable traction to your site. How do you think we found this infographic in the first place? See how we’re sharing it too?

At Coalition Technologies, we love making infographics. Infographics allow our restless creatives to stretch their copy claws and photoshop talons and create something new and interesting that serves your business’s needs. Need to drive traffic? There’s an infographic for that!


The Power of Infographics and Content Marketing

In today’s SEO and marketing world, content marketing is essential. Search engines are paying increasing attention to the quality of content and whether people are sticking around, reading, and sharing it. Infographics have become a popular way to deliver content, due to their effectiveness at conveying information and grabbing the attention of the reader. Read on for more info about content marketing and Coalition Technologies’ infographics in Venice Beach services.

Fun Infographics

There are different types of things you can do with infographics. One way is to reach out to your target demographic and supply them with interesting information, or you can draw people in with a humorous visual that appeals to their lifestyle. For example, here is a clever infographic that was put out by Dell:

dell info - infographics venice beach.jpg

This infographic doesn’t necessarily tell the reader anything particularly important or urgent, but the graphic is fun and entertaining. People are likely to share the graphic with their friends, and that means more people paying attention to the things that Dell has to say. It is a subtle way to market, and it works. Coalition Technologies offers infographic design services. Our infographics in Venice Beach can give you a compelling marketing message or a humorous graphic to share with your customers.

Useful Infographics

Thanks to the rapid proliferation of information on the Internet, there is a lot of useful data available to help persuade an audience or help readers learn something.

The great thing about infographics is that you can present large amounts of information in a clear, compelling manner. The brain processes visual information much easier, so using graphics and data organization can help attract readers and keep them. Here is an example of the type of infographic we could produce for our clients:

coalition info - infographics venice beach.jpg

Professional Infographics Designers

There are a lot of advantages to putting out an infographic as part of your content marketing strategy. Infographics are a great way to attract readers and grab their attention fast. This really helps with SEO too, since people will share and link to the infographic.

Coalition Technologies can sit down with your business and make an infographic that speaks to your target demographic. Need an interesting way to present information to your readers? Or do you want to reach out to your audience with a fun graphic? Ask us about our infographics in Venice Beach. Give us a call at 1-888-993-7639 and get a free quote.


Understanding Your PPC Data

understanding your ppc data

Pay per click campaigns are a great way to target specific types of customers within specific areas of web space. However, every business that has advertised online knows that paid search tends to require a bit of an investment; PPC campaigns aren’t cheap. When you invest money in a PPC campaign, you want to make sure you are getting a worthwhile return for your investment. One of the best ways to do that is to thoroughly pore over your PPC data with analytics tools like those on AdWords. Below is a short guide on how to make the most of your AdWords management Los Angeles efforts.

Is Your Account Working?

AdWords provides a lot of data to sift through, so the best way to start is to simplify things and determine whether your account is running at all. Then you can go on to parse out finer details without having to waste your time. How do you find out whether your account is working?

The first metric to check is your impressions. Impressions signify the number of times your ad was seen by various web users based on keyword usage. If your impressions are going up at a reasonable rate, people are seeing your ads which is good. If they aren’t going up or aren’t showing up at all, you should look into whether budget is enough for Google to display your ads, whether your bids are competitive, and whether the quality score for your ads is acceptable.

Secondly, as part of your AdWords management Los Angeles strategy, you should check your clicks and your click through rate (CTR). These metrics will show whether users are actually clicking on your ads. If no one is clicking on your ads, it is time to rethink the ad content and the keywords you are using. If there are clicks, you should determine for yourself whether the proportion of clicks to impressions is acceptable. 2% is an average rate, so you’re off to a good start if at minimum you reach that rate, though of course you want higher numbers than that.

Are You Getting Your Money’s Worth?

There is another set of metrics to check to see whether you are getting acceptable returns for the amount of money you are putting into your campaign. Cost per click (CPC) and Cost per acquisition(CPA) are integral to determining whether your PPC campaign is worth the money. CPC is basically how much you are paying for every click on your ad, while CPA indicates how much you are paying for a conversion. CPA is of course going to be higher, because not everyone who clicks on your ad is going to buy something. CPA helps you understand whether the money you are investing in your PPC campaign is worth the conversions it is turning out.

CPC is important to your AdWords management Los Angeles strategy too because it allows you to see how much you are actually paying for each click, so you can determine whether you are targeting appropriate keywords. You will be paying much higher costs for competitive, popular keywords, so you want to make sure you are getting your money’s worth if you decide to compete. Otherwise you can try your hand with less popular keywords where you can make a niche for yourself.

Checking on all of these metrics first will give you some important information right away: you can see whether your account is actually running and whether your current campaign is worth the money you are putting into it. If these metrics look good, you can go on to study the finer points of the data and refine your campaign to make it more effective.

Hire a Professional

If you want to take the guesswork out of the whole process, you can have a professional handle your AdWords management Los Angeles strategy. Coalition Technologies has mastered the art and science of the PPC campaign, and we put our expertise to use for our clients with excellent results.  We can help you make sense of your AdWords data and work with your business to craft a PPC campaign that makes the most of your time and money. Give us a call today at 1-888-840-3469 for a free quote.

Paid vs. Owned vs. Earned Media

In thinking about your Los Angeles owned media marketing strategy, you’ve probably seen a few interesting marketing terms in your research, such as paid media and earned media, in addition to owned media. What are the difference between these media types and how do you get the most out of them? We talk about these media types below and the relative advantages of each one.

Owned Media

You probably already know what owned media is, but let’s go over the media type and its uses so you can plan effectively for your Los Angeles owned media marketing strategy. Owned media is basically the content you generate in order to have a substantial online presence. Owned media comes in the form of websites, mobile sites, content for your social media channels, emails, and blog content. Owned media is used to engage viewers and drive traffic to your products and services. Owned media is also the resource you use to gain attention on your social media channels, or in other words to drive your earned media. Owned media is nice in terms of costs because other than hosting costs for any websites, the other delivery methods – such as blogs and email – are free; they just take up time and energy. To really take advantage of owned media, you need to generate rich, quality content geared for search engines, content that your visitors can engage with and share with others.

Paid Media

Paid media is basically paid advertising like Pay Per Click ads, Google Adwords, and social media ads like on Facebook. The nice thing about paid media is that it is often more precise than relying on search engine optimization or social media presence. You can target a market and pay to get in. However, costs can add up fast for this media, so use it wisely.

Earned Media

Earned media is basically when your content is spread via word of mouth. Social media platforms are often targeted for this type of media, since social media offers the possibility of rapid word of mouth travel and viral marketing. The advantage of earned media is that it rarely entails any up-front costs. Like owned media, it just takes time and energy. If your message goes viral, you can generate huge exposure for virtually non-existent costs. Plus, this form of media is the most trusted because the recommendation is coming from a consumer’s friends and family. However, this form of media is more difficult to control and you will have to put some time and energy into it to get your fans invested.

Get the Most Out of Your Marketing Campaign

The best way to go about your Los Angeles owned media marketing strategy is to combine owned media with the other types of media to maximize your effectiveness. Rich, quality owned content is what engages your customers and opens the possibility for earned content exposure. Furthermore, you can use paid media to target weak portions of the market that you might have more trouble breaking into with organic methods. All of the content types reinforce each other, so you want to master all of them to get the most out of your marketing campaign.

If you really want to beat out the competition, why not hire a professional? Each content form has its own set of characteristics and requires a lot of time and energy to keep up with the latest techniques and achieve mastery. Coalition Technologies offers services that cover all three forms of media, and our marketing professionals are among the best talent in the industry. Maximize your Los Angeles owned media marketing strategy with our proven expertise. Give us a call today at 1-888-993-7639 and get your free quote.


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