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Reputation Management

Coalition Technologies uses best practice search engine optimization techniques in Los Angeles and throughout the United States to help resolve issues with online reputation.

More and more individuals, and companies, are finding that their reputation online can have a direct impact on their bottom line. For smaller, direct to consumer businesses, these ‘reputation factors’ can be reviews on popular service rating sites like Yelp, City Search, Google, TripAdvisor.com, and more. While the overall comments and ratings may skew positive, one negative review can achieve prominence quickly through a variety of means, and can dramatically impact the ability of a business to assure potential clients of their quality of service. Because the negative articles can also achieve more viral popularity, they tend to spread and be repeated faster than the positive reviews.

This is especially true for high profile individuals in positions of authority or with celebrity status. CEOs, executives, stockholders, political figures, and more all need reputation management firms to ensure that one slip up is not devaluing their companies, their causes, or their own net worth. Most celebrities can live off of the notoriety and even turn a buck doing it- just look at Lindsey Lohan, OJ Simpson, and Charlie Sheen. All have managed to be ‘winners’ for a period of time at least, by using the negative press to push themselves to the forefront of the American public. But when you are running a tech start up or an investment brokerage, or are trying for reelection, then its next to impossible to turn these bad items into good items.

Let Coalition Technologies help you on your reputation management. We can ensure that the good work you do, and the items you want publicized, show up prominently in Google search results. Not the other stuff that your competitors or detractors are trying to promote.

Reputation Management- Big, Small, and In Between

Perhaps one of the most important, and most secretive areas of Los Angeles SEO work is reputation management. Why is it so secretive? Most clients, either individuals or corporations want non-disclosure agreements in place before proceeding with the work.

For those of you who don’t know, reputation management is exactly what it sounds like. Managing reputations. Why would anyone bother with reputation management? For most professionals and companies it is far too easy for one bad story to get publicity and the rest of their positive stories to get no attention. Sometimes those bad stories, comments, or reviews are complete falsehoods, sometimes they are partially true but heavily skewed, or sometimes they’re entirely true. In the end it doesn’t matter. Reputation management is our LA web design firm’s efforts to promote positive material and content in search results, in customer review sites like Yelp, and around the web.

We have experience working with clients of all sizes. On the big end, we have handled reputation management for some of the world’s largest companies, and for their CEOs. Why would a CEO want a reputation management firm? Its a simple answer- lies, half truths, and negative news articles can directly impact the value of their company and the strength of their position with stakeholders, board members, and clients. Having a SEO company like ours who is able to ensure that the top search results are populated with positive or neutral content can help to avoid negative publicity and its ramifications. Coalition has experienced working directly with companies, with their CEOs and executives, with politicians and political campaigns, and with public relations firms, legal representatives like attorneys or lawyers. Because a poor reputation online can have a major impact on your ability to carry out your job responsibilities or can impact your ability to generate business, spending a few thousand a month for high level reputation management can be very profitable. When someone searches for your company or you, you don’t have to worry that an embarrassing mistake, or a scathing comment is the first thing people see. High level corporate reputation management is a must, if you are considering new product launches, new campaign initiatives, hiring new executives, selling a company or a share of a company, or running for office.

On the mid level, Coalition is able to perform all of its normal activities as a company handling search engine optimization aimed at promoting sales and lead generation, while also focusing efforts on decreasing search ranking for negative reviews in Yelp, Citysearch, or others. For businesses where client referrals and experience statements are everything, having a balanced SEO promotion and reputation management is imperative. As the old saying goes, it only takes on bad apple to ruin the whole bunch, and the sad truth is that even if you have one hundred positive reviews, one negative review can spoil your chance at generating leads. The nice thing with these efforts is that they are proactive- you’re building sales or revenue, and still are protecting your company name. Also occurring at this level, we do work for law firms whose clients are not getting a fair shake in the media. With more and more judges tightening down on venue changes for fair trials, it is important to have some influence on the content and information that is being publicized about your client as they prepare to face charges. The legal system is supposed to be innocent until proven guilty, but the court of public opinion is almost always guilty even if proven innocent these days.

Our starting level reputation management focuses on actual client reviews and management of smaller publicity items. We traditionally incorporate or build these into our SEO campaigns so that you see the positive increase and the negative decrease. Competition levels for keyword terms are a huge factor in determining price, so bear that in mind if you are considering a reputation management firm. If you are a high profile celebrity or CEO, and the New York Times just ran a scathing article on you, changing ranking will cost more, since Google skews search results towards high profile news sites like the NYT. If you contact us early enough, or if you have us securing these top level search rankings before the stories break, then we can significantly minimize their impact.

Call us today if you’re in the midst of a PR crisis, or know that there is the risk for one on the horizon. Even if there is no dark clouds circling out there, its better to lock up your search results for keywords preemptively.

How to handle bad Yelp reviews

Coalition Technologies has worked extensively in LA reputation management and has helped a lot of businesses resolve negative publicity on the international scale, and on a smaller scale. Perhaps one of the most important and most difficult indicators to handle is the Yelp review and other customer review sites (Citysearch, Yelp, TripAdvisor, etc).

The key with bad Yelp reviews is to make sure you address them quickly. The longer that you let the Yelp review sit, the less course of action you have in correcting it.

Addressing a negative yelp review quickly helps to make sure that your input is the first one heard, and that you have the opportunity to resolve slightly disappointed customers before they become disgruntled customers. When someone posts a Yelp review, it usually is in the heat of the moment, after they’ve had the experience and are looking for ways to lash out. By responding quickly (especially if you are a manager or owner) you can address their concerns and have the chance to change the impression and review.

Catching negative reviews on Yelp also helps to head off potential fraud in the Yelp system. Its just as easy for a competitor or someone else to post a negative review about your business. If you catch it early, you can post a fraud notification with the Yelp team, and can also factually address the review. Make sure you stick to facts when addressing these types of reviews- repeat the dates or lack thereof and the oddity of the situation and let the other people looking at the review know that the entire review is a falsehood.

IF a review is based on an actual experience from one of your customers, address each and every single one of their specific complaints. Don’t leave anything outstanding. If you run a contracting business, and someone felt like your were slow, expensive, and gave a poor quality of product, be sure to address each with facts. Tell them why there was a delay (and make sure it is clearly explained so it doesn’t feel like an excuse), explain your costs as a business owner or what determines your price, and explain your experience and quality of your products. Finish by offering to fix the problem or address their complaints in person. Always stay calm, cool, and direct. No need to incite an online tiff that might go viral for its humorous content.

Most of our clients find that they are able to easily address bad Yelp reviews by following this advice. Catching them early allows you to be the one who controls the dialogue and the exposure that it gets. You can either expose a fraud from a competitor or spammer, or you can defuse a negative situation between you and a good client. It helps if you have someone monitoring your reputation online. Then you don’t have to be responsible for constantly checking every source of reviews.

Contact a good LA reputation management firm who knows and understands how the web works and how it can be used to benefit you, rather then detract from you.

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