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What Is An SEO Audit?

seo audit

Whether they’re running a business, purchasing something, connecting with friends and family, or just surfing the internet for entertainment, people are spending more and more time online. With many aspects of life adopting a quicker pace, people’s attention spans are becoming shorter, especially when it comes to processing information through search results. This is why it’s important for a website rank high on a search results page. More importantly, the website itself should function smoothly with no glitches or errors. This is what an SEO audit is for.

Search Engine Optimization

What an SEO audit does for a website is crucial. Search engine optimization is the strategy used to bring a website to be one of the first to come up on the results page when a certain topic or term is searched online. Using algorithms and programs, companies like Bing and Google determine a website’s relevance and importance, determining the amount of exposure a certain website will receive. As such, many companies spend an abundance of time, energy, and money making sure their website and its content are fully SEO-ready.  

What Is An SEO Audit?

One of the main benefits of an SEO audit is the feedback on how well the website is working and if a visitor can use the website without experiencing setbacks or errors. An SEO audit will show any major or minor errors the website currently has and reveal mishaps like missing titles, broken links, empty meta descriptions, redirected pages, and broken images, just to name a few. It also enables a person to check the relevancy of keywords and make sure the content doesn’t come across as spam. By being able to determine what isn’t functioning, action can be taken to correct errors, increasing website rankings on search engines.

Who Needs An SEO Audit?

seo analytics

Although SEO audits should be done for anyone looking to improve their rankings on a search results page, it is especially important for businesses and companies aiming to promote their brand and attract and keep new customers. According to CPC Strategy, more than 80% of people who use the Internet have purchased something online, and the trend for online purchases continues to rise. In order for businesses to grow online, performing an SEO audit is necessary. 

Frequency Is Key

Because taxes and financial reporting are mandated by government agencies with strict deadlines, entrepreneurs generally follow regular schedules for financial analyses and tax preparation. However, businesses looking to increase their traffic and revenue online should also be concerned with the frequency of their SEO audits. As with other reports, we recommend performing SEO audits on monthly, quarterly, or every six months. SEO takes time and strategic implementation in order to yield solid organic increases in search result rankings. While dramatic gains won’t happen overnight, it’s important to maintain a routine when it comes to monitoring wins and opportunities for growth. This is why it pays to invest in an SEO specialist or outsourced expertise from an agency. 

Contact Coalition Technologies To Learn More

An SEO audit is what will contribute to a website that ranks highly while maintaining user-friendly features and content. When you identify strengths and weaknesses within your website’s technical and on-page elements, you’ll be able to hone in on what your potential clients and customers are looking for. If you’re interested in growing your business online but don’t know how to get started, we’re here to help. Contact Coalition Technologies at (310) 905-8646 or send us a message for a consultation today. Together, we can create a long-term strategy for your company’s success online. 

Get Your Website on the First Page with These 10 Essential SEO Tips

10 Essential SEO Tips

Everyone wants to get on the first page of Google, but the question is how? Read on for these top 10 essential SEO tips to see how you can rank your website.

Essential SEO Tips 01 - Use Meaningful TItle

1. Use Meaningful Titles

  • An attention-grabbing title increases the chance of someone visiting your site. As such, the title should incorporate the primary SEO keyword when possible and precede a strong introductory sentence.

 

Essential SEO Tips 02 - Subsections2. Incorporate Subsections

  • Once you have your reader’s attention, keep them interested by dividing the article into 100 word subsections. This is not only aesthetically pleasing, it increases article readability and entices the reader to follow along.

 

Essential SEO Tips 03 - Content with substance

3. Create Content with Substance

  • Search engines prioritize and index content that’s relevant and meaningful. Your primary goal is to create high-quality content that engages the reader and provides them with useful information.

 

Essential SEO Tips 04 - Know your audience

4. Know Your Audience

  • You’ll have a better chance at engaging your audience and establishing credibility if you understand their interests and needs. This contributes to garnering a higher number of unique visitors and increasing your conversion optimization.

 

Essential SEO Tips 05 - Interesting pictures

5. Post Interesting Pictures

  • Posting interesting pictures is a visually appealing way to draw the reader in and keep them interested. Make sure to include alt text to go along with your pictures so search engines can view it as well.

 

Essential SEO Tips 06 - Use keywords proportionately

6. Use Keywords Proportionately

  • Be careful not to overly optimize copy, as this can make it difficult or confusing to read. While keyword density has its benefits, search engines consider overuse as keyword stuffing or spam.

 

Essential SEO Tips 07 - No black hat

7. Avoid Black Hat Techniques

  • Black hat techniques are disapproved practices to increase SEO value. By going against a search engine’s terms of service, you run the risk of penalizing your site. Instead, focus on proper SEO practices to attain organic results.

 

Essential SEO Tips 08 - Title Tags and Meta Descriptions

8. Include Title Tags & Meta Descriptions

  • Title tags & meta descriptions are crucial to accurately portraying your page on the SERPs. Keep title tags between 45-55 characters and meta descriptions between 145-155 characters. If possible, incorporate keywords into each as well.

 

Essential SEO Tips 09 - Link strategically

9. Link Strategically

  • If you’re using links in your copy, be strategic and use relevant anchor text. Limit outbound links to those you absolutely need and develop a complex link profile, especially if you’re citing sources.

 

Essential SEO Tips 10 - Strong call-to-action

10. End with a Strong Call-to-Action

  • Recall the primary purpose of your SEO copy when creating a call-to-action statement and use compelling action words like shop, start, learn, or discover. Make it crystal clear to the reader what the next step should be.

 

With these 10 SEO tips, you can implement a powerful strategy that works for your website. Check out the full infographic here. For more information on how to build your site’s value and increase your chances of getting to the first page, contact Coalition Technologies for world-class SEO services.

Key Shopify Features You Need for Your eCommerce Site

notepad, cellphone and laptopOpening an online store can be a daunting task, but it doesn’t have to be. Shopify has changed how people approach ecommerce, opening the floodgates for entrepreneurs of all types to get involved, regardless of technical abilities. Intuitive yet powerful, Shopify is perfect for small and medium-sized businesses, as well as major enterprises.

  • SEO Basics
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Of course, just because Shopify is a user-friendly platform doesn’t mean you should rush into anything. It’s important to do some research and get your ducks in line before you launch. After all, first impressions are everything. With the right Shopify SEO California agency on your side, anything is possible.

Let’s take a look at some of the essential features that you should be keeping an eye on as you open your online store. Shopify comes loaded with everything you need to get started right out of the box, and here are the critical features that you must never overlook.

analytics feature1. Marketing Tools
One of the most appealing aspects of using Shopify is that there’s no shortage of marketing and SEO tools available right at your fingertips. After all, getting people to come to your store can be quite a challenge on your own. Of course, if you’re looking for an agency that specializes in Shopify SEO upgrades in California, we’re more than happy to help, but it’s always nice to know that there are onboard tools available to get you started.

  • SEO Basics

Shopify makes optimizing your website for higher SERP rankings easy and intuitive. Let’s take a look at some of the basic steps we took to improve the Shopify store of one of our clients, Poppy Smooches. By enabling image compression and minifying code, we were able to increase page load speed. We also improved URL structure and addressed internal 404s.

Additionally, In terms of enhancing product visibility, Shopify has a number of apps that can utilize dynamic ways to target customers. Amandeep Singh, one of our SEO experts and web developers, says, “Shopify has a number of add-ons, like their free Google Shopping integration app. By providing individual product information from pricing to images and SKUs, merchants can list products on Google Shopping easily.”

Not only do basic steps and tools make the site more appealing to search engine algorithms, but they also give the customers a better experience.

  • Analytical Features

The built-in analytical features are also extremely useful. Being able to track where your traffic is coming from is a huge advantage. For example, if people are finding your jewelry store by searching for “handmade rings,” you may want to push your rings harder on the front page to encourage conversions. You could also write a blog post using that same keyword to further increase organic traffic.

managing sites2. Design Tools
You can have the best California Shopify SEO team, a winning staff, and a top-notch product, but if your website’s design is unappealing, it’s not going to convert. The visual aspect of a website is overlooked far too often. A well-designed ecommerce store instills trust in the customer. It makes people want to come back again and again. Just like any brick-and-mortar store, aesthetics matter.

Fortunately, Shopify is highly customizable, and it includes powerful features to make an ordinary site extraordinary. You have complete control over your store’s HTML and CSS, so the possibilities are virtually limitless. You don’t need to be a programmer to have a great looking store, however. Shopify includes customizable, standards-compliant templates free of charge.

3. Product Management Tools
Shopify’s streamlined CMS interface makes adding, listing, editing, and organizing your products a breeze. It also comes with inventory management tools, such as multiple variants for each product so you can track individual product weights, prices, and so on. Shopify allows you to use keyword tags, which makes searching for products fast and easy.

Customizing your product listings is as simple as clicking a button. Rearrange the order of your product photos by simply dragging and dropping. If you’d rather not handle the shipping yourself, Shopify supports other fulfillment services, such as Fulfillment by Amazon.

4. Order Fulfillment Tools
After an order is placed, there’s still work to be done. When you receive a new order, Shopify can alert you with an email, RSS, and/or SMS message so you can respond quickly. Orders include detailed reports so you can track payments and shipping, and you can filter through your orders by their status.

If your customer makes a mistake ordering or changes their mind, you can utilize order cancellation with automatic chargeback for fast and easy refunds. Shopify also has an onboard email system so you can contact your customers through your store when needed.

Contact Coalition Technologies to Learn More

We’ve only scratched the surface here. Shopify is a powerful platform that’s loaded with features that put you on the fast track to success. With the right California Shopify SEO agency on your side, the possibilities for growth are truly boundless. Give our Shopify experts a call at (310) 827-3890 for a free consultation, or simply send us a message and we’ll be in touch soon.

Balancing SEO and Usability for Your Shopify Store

shopifyThese days, building an online store requires careful, nuanced planning. You want to provide an enjoyable experience for your users but you also want your site to be appealing to search engine algorithms. Fortunately, it’s possible to strike a fine balance between usability and SEO. So, how do you appease Google without selling your customers short?

  1. Use Keywords in Moderation

There was a time when simply cramming relevant keywords into the body of your text would send your site to the top of SERPs. Those days are long gone. Search engine algorithms can detect keyword stuffing, and the penalties can be severe. That’s a major reason why having a skilled Shopify SEO agency in Los Angeles optimize your site’s content is a prudent move.

Amandeep Singh, an SEO expert and web developer, says this on keyword optimization, “Incorporate keywords and phrases throughout your content naturally and in varied instances. Add keywords to your title tags, headers, image alt tags, and URLs. That way, you’re still signaling site crawlers that your website is highly relevant to the keyword, and you’re still providing high-quality content that’s readable.”

Any SEO agency worth its salt will tell you that robust, engaging content is far more valuable than keywords. Write quality content first, and use keywords when they genuinely fit.

  1. Keep Your Content Fresh

working on laptopA stale website is prone to declining search engine rankings. Your audience is always going to be growing and changing, and it’s up to you to keep your content current and relevant. You don’t need to completely overhaul your website every month, but do keep adding new content on a consistent basis. Running a blog is an easy and effective way to accomplish this.

If you’re not confident in your ability to produce engaging content, or if you simply don’t have the time, don’t hesitate to contact a reputable Los Angeles Shopify SEO company to purchase quality, optimized content. It’s a small investment that’s always worthwhile. Besides the SEO benefits, regular content establishes your brand as an authority, and it keeps your customers returning time and time again.

  1. Don’t Overcomplicate Things

It’s true that a robust website loaded with quality content is going to rank higher in SERPs but there’s a fine line between a rich site and a convoluted site. Approach your website from a user’s standpoint. Is it easy to find specific pages? Can you browse seamlessly without getting lost in a maze of irrelevant pages? Are your links and button laid out in an intuitive way?

Envision your online store as a real brick-and-mortar boutique. If you walked into a store, and everything was just placed on shelves with no rhyme or reason, you’d probably get overwhelmed and leave. An ecommerce site should have clearly defined sections where everything is in its place. Think of your subcategories like the store’s aisles, and make sure each product is exactly where a shopper would expect it to be.

  1. Test Your Site on Multiple Platforms

testing site on mobileThese days, if your online store isn’t responsive across all types of devices – smartphones, tablets, and computers – you’re missing out on a huge audience. In fact, it’s not a bad idea to also cater to the growing crowd of people using smart TVs, smartwatches, and smart wristbands too. Impulse shopping is a very real thing, and it’s becoming more and more common for people to shop using mobile devices.

If you’re not a web developer, building a responsive website can be challenging. Fortunately, Shopify tends to work well across all platforms. However, there are always tweaks and improvements to be made, so don’t hesitate to call a Shopify SEO Los Angeles agency for assistance.

  1. Hire a Professional

The most obvious and the most effective way to create a balanced ecommerce website is to simply hire the best SEO company in your area. The right Los Angeles SEO agency for your Shopify site will have the technical skills and first-hand experience required to really find that sweet spot. Because SEO is an ever-evolving landscape, it’s always a good idea to have professionals maintaining and updating your site as needed.

Why Choose Coalition?

We’re known for our exceptional level of expertise on the Shopify platform. Let’s take a quick look at a case study that shows our success with one of our clients, TimeScape, a Minnesota-based boutique specializing in premium watches and watch winders. Comparing August of 2015 with December of 2015, we helped the company grow transactions by an astonishing 600%, for a 556% increase in revenue ($424 vs. $2,800).

Call for More Information

Our work with TimeScape is only one of many examples of how we help put both startups and existing online stores on the fast track to long-term success. For further evidence of our accomplishments, we encourage you to give us a call at (310) 827-3890, or simply send us a message and we’ll be happy to provide you with additional data. The right Los Angeles Shopify SEO team can be a serious game changer. Partner with Coalition today to significantly boost your ROI.

5 Ways Shopify’s SEO Services Can Improve Your Online Store

laptop on tableNaysayers have been proclaiming the end of SEO for years. Although search engine optimization as we know it has evolved, and will continue to do so, it’s far from dead. There will always be new ways to generate organic traffic by boosting SERP rankings. As search engine algorithms change, so will methods used by savvy online entrepreneurs.

Shopify is an ecommerce platform that has reached the top of its class due largely in part to its user-friendly interface and effective onboard SEO tools. In particular, small and medium-sized businesses have found a haven in Shopify, and it can even be used successfully by larger enterprises under the right circumstances.

Whether you’re seeking out the right platform for your first ecommerce venture, or looking to improve SERP rankings for your existing online store, it’s vital that you familiarize yourself with the many Shopify SEO services that are available to you, as well as the benefits you can anticipate. Here are five ways that Shopify’s integrated SEO tools can improve your company.

  1. Stay Competitive

chess piecesIn today’s saturated markets, taking steps to remain ahead of the curve is critical. If your competition is using the latest SEO tools to rank in Google and other major search engines, your company is going to lose a significant amount of business. Organic search is almost always the primary path potential customers take to find your business, and the difference between ranking even first or second can make or break your company.

Implementing SEO services on Shopify helps to tip the scales in your favor, or at least level the playing field. Even if other companies in your niche have already been using SEO in the past, it’s not too late for your business to adopt better SEO strategies. SEO is not a one-time method – it’s an ongoing process. If you have a team consistently working to keep your webstore at the top of the pile, you’re naturally going to emerge as the go-to store for your product or service.

  1. Establish Your Brand as an Authority

Search for any product or service on your preferred search engine. The first page of results is always going to contain well-established brand names. Those are the companies that people trust. Those are the brands that have endless room for long-term growth. In order to succeed as a business, you must establish your brand as a reputable, trustworthy resource.

It’s not enough to simply sell a product or a service. Driving brand awareness and trust is the key to lasting success. If you consider Shopify for your store, certain SEO services and upgrades can bring your page to the top of search engine results pages, immediately lending legitimacy to your organization. When it comes to SEO, it’s lonely at the top, and that’s a good thing.

  1. Boost Sales

If you open an online store and nobody knows about it, did it ever exist in the first place? Regardless of your personal philosophical take on virtual trees falling in the woods, there’s no denying that no customers equals no sales, which equals no profit. It’s not enough to open a store – you need to market it. You need customers to be able to find your store. You wouldn’t open a brick-and-mortar store in the woods, would you?

Using SEO services with Shopify just makes sense from a promotional standpoint. When someone is looking for a specific product or service, the first thing they do is search for a keyword or phrase. SEO tools ensure that your website is the one that gets chosen, leading to natural sales.

Even if a customer finds your store through other outlets – social media, for example – they’re still probably going to Google your company to make sure it’s legitimate. SEO increases sales by rerouting traffic to your store through organic search, but it also boost sales by giving potential customers peace of mind.

  1. Affordable and Effective Marketing

It’s no secret that reaching a targeted audience is difficult. Advertising often requires a huge budget, and there’s no guarantee that your campaign will even succeed. The great thing about using Shopify SEO services is that it’s an easy, proven way to put your brand directly in front of the people who are actively out the product or service in your niche.

While casting a wide net is one approach, you’re going to catch more fish if you know where they hang out. Search engine optimization is an incredibly powerful marketing tool that ensures that you keep getting new customers without having to rely on dated techniques like cold calls or unsolicited emails. The people that see your brand are the people that genuinely want to find your brand. It’s a win-win for everyone involved.

  1. Better Website Functionality

keyboardFinally, SEO just makes your website, well, better. Built-in Shopify SEO services streamline your website, improve loading times, and make your site responsive across all devices.

Amandeep Singh, one of our SEO experts and developers, says, “Shopify’s SEO tools allow you to do things such as automatically generating canonical URL tags to stop duplicate content. They let you easily edit title tags, meta descriptions, and URLs, as well as ALT tags and file names for images.”

Getting rid of unnecessary fluff is a major part of any effective SEO campaign. It’s important that search engine algorithms are able to crawl every aspect of your website quickly and easily, and the added bonus is that your customers get to enjoy a better browsing experience.

Partner with Coalition Technologies for Real Results

Don’t just take our word for it – we can offer concrete proof that what we do works. Let’s take one of our clients, TimeScape, a retailer of high-end watches and watch winders. Comparing August 2015 to December 2015, transactions increased 600% (7 vs.1), for a staggering 556% increase in revenue ($2800 vs. $424).

While SEO is our bread and butter, our team of Shopify experts has the skills and experience to handle every aspect of your store, including concept development, design and creative branding, development, and marketing. The sky’s the limit.

Contact Our Shopify Experts Today

If you’d like further evidence of our many successes optimizing online stores with Shopify SEO services, or if you’re ready to start planning for your company’s future, just give us a call at (310) 827-3890 for a free consultation, or simply send us a message for a fast response. Get in touch today to give your company the web presence it deserves.

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