Coalition's Blog

A digital marketing, web design, and e-commerce blog by Coalition Technologies.

February 29, 2024

Shopify is an ecommerce giant, capturing 28% of the United States market and 10% of the worldwide market and powering over one million online stores spanning 175 countries. While it’s clear that the ubiquitous platform has a whole lot to offer to businesses of all sizes, Shopify isn’t an ideal fit for everyone.