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BigCommerce vs Magento

BigCommerce and Magento are two of the biggest names in the ecommerce software industry. Both programs are top competitors with their share of rich features and customizability. When it comes to BigCommerce vs Magento, which program should you go with? We’ll go over the strengths and features of each program and finish with our opinion of which platform is the strongest.


BigCommerce makes it incredibly easy to set up an online store fast. With its slick and intuitive interface, even newcomers with limited technical knowledge can traverse its software and create a great-looking website with little fuss. What’s more, if you want to dig a little deeper and customize the shopping experience, BigCommerce offers a robust array of customization options that allow you to do just about anything you can think of. Users are treated to an excellent customer service team, and BigCommerce offers international shipping support with a system that makes shipping quick and easy.

The program also offers plenty of useful tools: third party plugin support, great statistical and analytical tools, useful SEO options, single page checkout and cart saver systems, email marketing, an automated photo gallery creator and zoom function, social media connectivity, mobile site support, inventory management, coupon and discount options, and more. The only downsides to BigCommerce are that first, the program’s basic templates aren’t particularly exciting, so if you want a really unique website you have to spend more time with the customization tools; also, design integration isn’t perfect either. However, considering the BigCommerce vs Magento contest, BigCommerce remains a strong contender.


Magento is a powerful ecommerce platform with a dizzying array of customization options. Magento offers many of the features BigCommerce offers: multi-store capabilities, tons of templates and third party plugins, constant updates and bug fixes, great inventory management, SEO tools, email marketing, product search, mobile device support, international shipping, and more.

Part of what makes Magento so strong also introduces a major weakness, ironically enough. Since Magento is so customizable and feature-rich, it is very complex. But that complexity is not managed with a slick interface. For beginners, it is very difficult to get started on Magento and build a website quickly and easily. The program has a steep learning curve and you need to know a fair amount about design and coding to do anything interesting.

The nice thing is if you have the technical knowledge, you can download the Magento Community Edition for free, but you don’t get any customer support. Magento Go offers simpler templates and better accessibility, but the Go program just doesn’t compete with BigCommerce. The Enterprise Edition is a better bet, which carries a higher price tag, but isn’t as easy to pick up and use as BigCommerce. In the BigCommerce vs Magento debate, Magento seems to be the lesser option.


Considering BigCommerce vs Magento, we definitely prefer the excellent combination of usability and customizability that BigCommerce manages. Magento is still a great program but it is not as user-friendly as we’d like it to be. Whichever ecommerce solution you end up going with, you should consider hiring a professional to help you get the most out of your investment. Coalition Technologies has worked with both BigCommerce and Magento at length, and we’ve helped build many successful online stores for our clients on these platforms. Call us today at 1-310-827-3890 and receive a free quote.

Yahoo Merchant Store SEO Agency

Yahoo Merchant offers a great eCommerce solution for businesses looking to build an online store. With the Yahoo Merchant store, you can design your site and set up your shopping cart, process payments, set up shipping, manage orders, and monitor the competition. Sound overwhelming? Well it doesn’t have to be, especially if you enlist the services of a talented SEO agency that knows the Yahoo Merchant store.

Building a Store

Ecommerce platforms like Yahoo Merchant have all sorts of cool templates to get a store up and running in no time. That is great when you’re in a hurry, but if you want to craft a quality customer experience that can be distinguished from competitors’ sites, it is recommended that you work with an editor to customize your site and get the most out of the website design. This takes a lot more time and effort, but it is worth it. Customers aren’t just looking at prices, they are influenced by the presentation, the aesthetics of your site, and the feel of the ordering process. Your store should look good, be easy to navigate, and provide a pain-free checking out process. This is all part of what keeps a customer coming back.

Getting It Right

You can have the best store on the Internet with the highest quality products at the lowest prices, but you’re still not going to sell very much if no one knows about your company and your products. Making good use of the Yahoo Merchant store’s marketing, SEO tools, and even outside marketing techniques is essential to your success. There are tons of companies on the Internet competing for traffic, so it takes a fluid knowledge of the changing SEO landscape and a strategic application of marketing tools to ensure your voice is heard. Luckily there are many a Yahoo Merchant Store SEO agency out there today that specialize in many of the skills we have mentioned. A good SEO agency can build your Yahoo Merchant store out of scratch to ensure an optimal customer experience, as well as utilize top of the line marketing and SEO techniques to put you ahead of the competition.

Choose Coalition Technologies – Your Yahoo Merchant Store SEO Agency

Coalition Technologies has extensive experience building online stores as a Yahoo Merchant Store SEO agency, propelling countless businesses to new heights of success. We employ the top talent in the industry to design fantastic stores, undertake brilliant marketing campaigns, and utilize the cutting edge in SEO techniques to bring in the big traffic. You can work a virtual second job getting to know Yahoo Merchant or scout around for talent to help you with web design and SEO, but why not hire a professional Yahoo Merchant Store SEO agency to do all of the heavy lifting for you and maximize your investment? Call Coalition Technologies today at 1-310-827-3890 and we’ll give you a free quote.

BigCommerce vs Volusion

BigCommerce vs VolusionBigCommerce and Volusion often come up together in discussions about hosted shopping cart solutions because neither one charges their merchants with transaction fees. This is a plus for a lot of ecommerce businesses, since running your online store will cost you pretty much the same thing every month, regardless of sales. These steady expenditures make it more convenient to financially plan your business. When deciding between BigCommerce vs Volusion, the truth is that they are relatively comparable services, and they both work great. Your choice will depend on what features your business needs the most.

What BigCommerce Does Better

BigCommerce has better looking store templates that make it easy to create something well-designed using their simple drag and drop interface using BigCommerce vs Volusion. Additionally, there are a few tools like social media toolbars and YouTube integration that are more easily inserted into your store using BigCommerce than using Volusion. BigCommerce also can generate an abandoned shopping cart report, which can help you better understand your business. This report will show you whenever someone fills a shopping cart but doesn’t check out, and helps you figure out when and why this happens.

What Volusion Does Better

In a match with BigCommerce vs Volusion, Volusion has been around a lot longer, meaning that Volusion has had a lot more time to establish its stability, which is really important when selecting an online shopping cart. Not to say that BigCommerce isn’t stable, but Volusion has been in business for more than ten years. This time means that Volusion has also developed a better customer support system and better tutorial for using their various features. Volusion also provides the ability to send email newsletters to customers without having to export email addresses and set up a separate mailing service as you do with BigCommerce.

Things Both Services Do Well

While customizing your site takes a bit of practice using both of these shopping cart software solutions, it is a big plus for many people that you never have to work with PHP, CSS, HTML, or any other programming language. This means that you don’t have to hire another person to handle website building because you don’t have the specialized knowledge. Additionally, both services assign you to a personal consultant who is always there to help you with whatever issues come up.

When considering BigCommerce vs Volusion, you’ll definitely end up with a satisfactory shopping cart system whichever way you go. Each platform makes certain things easier. If your priority is sending out email marketing to get repeat business, Volusion may be the more convenient choice. If you’re really concerned about having a sleek, modern layout but aren’t a design whiz, BigCommerce makes that easier. It’s really all up to your individual ecommerce business.

At Coalition Technologies, we work with all kinds of ecommerce businesses to provide branding and design assistance as well as search engine optimization to help you attract business. Whichever way you go in choosing between BigCommerce vs Volusion, Coalition Technologies can help you capitalize on your choice.

Amazon Webstore vs. BigCommerce

For small businesses owners setting up an online retail space for the first time, the prospect of hiring developers, designers, and the rest of the team you need to create a custom ecommerce website solution is simply out of the question financially. Luckily, there are a lot of ecommerce solutions out there designed for exactly this demographic. Of course, no non-custom solution is going to be perfect, and each service has its pros and cons. The best way to figure out which one will work for you is to do a side-by-side comparison. Today, we’ll take a look at Amazon Webstore vs BigCommerce to help you figure out what is right for you.

Pricing is important, but it’s not everything

Before immediately deciding on the cheapest ecommerce software service, evaluate price against what you’re getting. In general, you’ll pay a monthly fee to use ecommerce software, and you may be asked to pay transaction fees or other fees as well, so be sure to think about what that means and make sure you don’t accidentally sign up for something that costs way more than it appears to on the service. Amazon Webstore costs $39.99 a month, plus either a one or two percent transaction fee depending on how you set up your plan. However, there are other costs that you may encounter using Amazon, depending on how you set up your store—per-item fees, referral fees, and variable closing fees—that can add up if you aren’t careful.

The wide range of BigCommerce plans start at $24.95 a month, though most people opt for a plan with more features, like the $79.95 gold plan. BigCommerce is committed to having no hidden costs like transaction fees for its clients, and you can save ten percent with an annual pricing plan. In terms of pricing on Amazon Webstore vs BigCommerce, BigCommerce is probably the winner, but you need to take your individual business into account.

Features can make all the difference for your company’s success

The features of Amazon Webstore vs BigCommerce can vary a lot depending on what plan you choose. The small business version of Amazon Webstore lets you use their checkout system and processes credit cards, provides design templates and widgets in a drag and drop interface, and allows you to add features like customer reviews, inventory management, and the fulfillment by Amazon shipping service. Considering Amazon Webstore vs BigCommerce, though, Bigcommerce is definitely the winner, with design, management, marketing, social media support, SEO, conversion, security, analytics, flexible payment acceptance, mobile support, and app integration to name just a few of the 100+ features. All of the BigCommerce features are included in your starting price.

Comparing Amazon Webstore vs BigCommerce, it seems clear that BigCommerce is going to be the more full-featured and frequently more affordable option for any small business owner looking to develop their company’s ecommerce presence. BigCommerce has some shortcomings in terms of design and the level of skill needed to customize your layout, but on the whole it’s one of the best ecommerce solutions out there.

Going to the Dogs – Coalition Promotes Charlie Dog & Friends

Charlie Dog & Friends is making a difference, one toy at a time. This up-and-coming company specializes in adorable plush animals, and while they emphasize stuffed Pit Bulls, they also carry an array of other irresistible pocket pets, like Cattle Dogs, Shepherd Collies and even cats! Recently, Charlie Dog & Friends reached out to Coalition Technologies to help them improve their search engine rankings and secure more sales.

Suzy Allman, the owner of, found Coalition on the Shopify Experts web page, and reached out to us for help. Suzy was dissatisfied with her website’s slow load times, poor conversion rates and limited organic traffic. After checking out her site, we recommended a total redesign, as well as structural improvements for SEO and conversions.

After gaining a sense of the company’s goals, we implemented a new Shopify site design, and provided full front-end development and professional QA. We also consulted Suzy on the optimal ways to improve traffic and conversions. There were many challenges to overcome, as the site was not well-optimized when we began our work.

We are happy to report that the project was completed on time without any issues, and Suzy was extremely happy with the communication and speed of delivery that we provided. In the first month since we began our work, the company’s organic search traffic is up 15 percent, and the conversion rate is increasing steadily. Additionally, page load times have been cut in half. Charlie Dog & Friends is now poised to become an online leader in plush novelty toys.

This is especially rewarding because the company does great work in promoting pet adoption. For every purchase made, Charlie Dog & Friends donates $5 to a rescue shelter in need. This is a company with a cause. If you want to promote the welfare of animals in need of a home, visit today and purchase one of their delightful plush pets.

And if you need SEO, design or development work, be sure and contact Coalition Technologies. We offer superior services, and we have partnerships with a variety of major eCommerce platforms, including BigCommerce, Shopify and Magento. Call us for a free quote at 1-310-827-3890, and let us design a custom plan for you. We look forward to working with you.

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