Machine Guns Vegas is the ultimate upscale Las Vegas shooting range, a playground for anyone who has ever dreamed of tinkering with the same kind of high-grade firepower used by our military. Located just a stone’s throw from the legendary Las Vegas Strip, it’s the perfect stop for the thrill seeker looking to create unforgettable Sin City memories. But while Machine Guns Vegas has a lot going on in the way of weaponry, it didn’t always have the most user-friendly website. That’s why the company reached out to Coalition Technologies. Our friends at MGV were seeking a 21st-century site with serious search engine recognition, and our team was more than equipped to deliver.
Our Scope of Work
Though Machine Guns Vegas had some great information and a decent site layout, they weren’t completely happy with the design or the usability. We recommended switching to a WooCommerce build for maximum flexibility, and our designers got to work on creating a truly eye-catching custom design. Our guns and firearms marketing and SEO team also worked tirelessly to develop high-quality content for the site, including website copy, metadata, keyword-optimized headers, alt image attributes, and external marketing content.
One of the biggest changes to the MGV site was the introduction of responsive design, which allows the site to conform to any screen size or dimensions (be it a laptop, desktop, tablet, or phone). The old site was not mobile friendly, which created serious challenges for the company’s many online visitors. Since mobile web surfing has already surpassed desktop surfing in terms of volume, we made it a priority to build a site that would be attractive, convenient, and user-friendly for users across all platforms.
The client was extremely happy with the finished product, and our team continues to build up their search engine presence and bolster their brand with targeted SEO and marketing efforts. All in all, this has been a smooth project that is already yielding great results, both in terms of organic traffic and conversions. Next time you happen to be passing through Las Vegas, make sure to stop by this truly one-of-a-kind shooting range, and experience the artillery for yourself.
Take Your Own Website to the Next Level
Is your own site not performing up to expectations? Are you looking to improve your guns website’s search engine presence, enhance the aesthetic of your site layout, or generate more revenue? Coalition Technologies can help. Call us today at (310) 827-3890, and learn how our team of industry-leading firearms website designers, developers, SEOs, and marketers can help you achieve and exceed the results you’re looking for.