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Coalition Forges Ahead with Metal Supply

The construction industry is constantly updating building requirements, permits, and regulations. To meet the growing demand of this industry, Metal Supply a well-established business with AISC, SBE, DIR, AWS, and LA City certifications, has built its reputation around knowledgeable engineers and reliable delivery.

Since 1961, Metal Supply has consistently expanded their facility to include a comprehensive selection of industrial metal supplies and a full suite of services. Currently, they offer skilled metal fabrication to professionals in the manufacturing, industrial, and commercial construction industries, as well as quick turnaround on standard stock and custom products.

Now, many Los Angeles businesses trust Metal Supply with their needs and appreciate the commitment that Metal Supply has to their customers.

Steel pipe

Looking to the Future

As the business grows, Metal Supply hopes to become a trusted nationwide resource for metal fabrication and aluminum products. Consistently redeveloping their website, creating innovative solutions to complex projects, and exceeding customer expectations on every order are all part of their plan to create loyalty and expand their operations.

When Metal Supply came to Coalition Technologies, we approached the client from an SEO campaign perspective. As experts in online marketing, we confirmed that the most important part of this project was website content and keyword optimization.

In order to expand nationally, Metal Supply has to influence businesses locally. Since the commercial aspect of Metal Supply’s business is SEO oriented, we plan to establish Metal Supply as local experts by optimizing their website for SEO based in the Los Angeles area and focusing on the commercial side of their business in an attempt to maximize the effectiveness of their campaign.

Meeting the Challenges

Commercial Steel

While there are many various parts of the Metal Supply campaign, the challenge of optimizing their content included in-depth research into popular industry key terms. Adding extensively to the content on their site is expected to make a large difference in their organic traffic and daily impressions.

Coalition Technologies also encountered the need for a call tracking system and implemented CallRail, a software service that provides call analytics.

Since we’ve applied SEO techniques and call tracking, we anticipate powerful results in Metal Supply’s reach throughout Southern California and Los Angeles.

If you’re looking to begin a marketing campaign for your business, call Coalition Technologies at (310) 907-7823, contact us online, or send an email to sales@coalitiontechnologies.com. Reach out to us today and see what what we can do for your business.  

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