As the founder and CEO of one of the most successful web design and SEO firms in Los Angeles, I have spent a tremendous amount of time helping businesses to improve their search engine presence. I have seen firsthand what works and what doesn’t work when trying to secure those coveted Google rankings, and I also understand how to help my ecommerce clients optimize their sites using the major shopping cart platforms.
BigCommerce is one of the most popular shopping cart platforms around, and for good reason. The system is easy to use, extremely versatile, provides excellent marketing tools and great customer support. Perhaps the most noteworthy thing about BigCommerce, though, is its SEO integration. When it comes to SEO, BigCommerce is still light years ahead of its competition.
The Importance of SEO
If you’re a still a bit lost about what SEO actually is, and why your company needs it, just think of SEO as the process by which your company achieves prominent search engine rankings. Ideally, when someone searches for one of your products on Google, you want your website to appear at or near the top of the results list. SEO, or search engine optimization, is the process that makes that happen.
By many estimates, the #1 search result in any Google search receives more than 60 percent of the traffic for that search. If your site doesn’t at least rank on the first page, you’re dead in the water. For ecommerce sites, strong SEO isn’t just a good idea. It’s absolutely essential to the survival of your business. Fortunately, BigCommerce is designed with SEO in mind, and if you understand how to effectively take advantage of all of the SEO features, you can easily gain a healthy edge over your competition.
BigCommerce makes it easy to create title tags and meta descriptions, and allows you to create page copy with optimized headings, which is easily crawled by Google and other major search engines. BigCommerce even creates automatic alt image attributes, which means prominent rankings not only for your pages, but for your images as well.
On the technical side, BigCommerce does an excellent job of setting up link canonicalization tags, so that you need never worry about duplicate content dragging down your search engine rankings. Nofollow tags and 301 redirects are also set up in the optimal internal navigation structure. You won’t find a better platform for better built-in SEO.
Taking Your SEO to the Next Level
SEO can be a very complex game. You can work out some of the basics on your own, but if your competitors are using professional SEO services, you will inherently be at a disadvantage. The intricacies of search engine optimization require websites to constantly evolve and adjust their strategies, and a good SEO agency knows how to remain ahead of the curve.
If you really want to achieve the maximum SEO benefit, you will want to call on the services of a professional SEO team. The experts live, eat and breathe SEO, and constantly spend time researching, experimenting and A/B testing in order to keep up with the changes in search engine algorithms. If you use BigCommerce, you will want the assistance of SEO experts who also understand the ins and outs of BigCommerce.
The Coalition Difference
At Coalition Technologies, our team of seasoned SEO professionals has worked extensively with BigCommerce and all of the major ecommerce platforms. As an SEO agency, we believe in the importance of optimizing every facet of a website, from content to programming. Every title tag is meticulously keyword-optimized, every page is coded for optimum crawlability, and every product description is relevant, persuasive, and designed to ensure the best possible conversion rate. That’s the Coalition difference.
At Coalition, we also specialize in branding and marketing, and we use the full range of BigCommerce marketing tools to help you drive business and keep customers coming back time and time again. With social media utilization, email marketing, product reviews and more, we can help you to not only get your business noticed, but to create a positive customer experience that guarantees satisfaction for your buyers and increased revenue for your business.
Check out BigCommerce to learn more about their platform, including SEO benefits, marketing tools, design options and more. If you would like to truly maximize your SEO benefit with a professional helping hand, give us a call at 310-827-3890. We would love to discuss your business needs and come up with a plan to take your online store to the next level. Call us today.