BigCommerce is a versatile and powerful platform, which includes a massive assortment of themes, features and plug-ins that any BigCommerce user can enjoy. But if you’re serious about your business, you don’t want to rely on stock themes. After all, you have a brand to protect, and you want to stand out from your competitors. As the founder and president of Coalition Technologies, one of the top web design and ecommerce agencies in L.A., I recognize firsthand how a strong, custom design can make all the difference in terms of sales and customer satisfaction.
BigCommerce has some impressive themes, but customizing BigCommerce themes is always a good idea, because pre-designed templates have many disadvantages. For example:
- These themes have been used thousands of times by other businesses, and chances are, your customers have seen them elsewhere on the web. Do you really want your business website to look like just another cookie cutter site? That doesn’t inspire much consumer confidence.
- Branding is very important in a business. Everyone recognizes the Apple logo, Mickey Mouse ears and the golden arches of McDonalds. Love them or hate them, these are powerful icons. Everything about your business website should reflect your individuality.
- Custom web design affords you more freedom than any stock template can give you, even if you customize your site with plug-ins. The optimal design of your website will depend largely on the nature of your business, and of course your individual goals.
- Custom designs just make a better impression, and that amounts to a better user experience and maximized revenue.
Customizing Your Theme
BigCommerce is one of the best ecommerce platforms available, in no small part because of its customization freedom. While some platforms will limit your ability to alter and adapt different themes, BigCommerce allows you to implement custom coding and make your themes completely your own. You can even build sites from the ground up.
BigCommerce templates are HTML-based, and incorporate CSS to allow for custom page designs. Our designers and developers understand these languages inside and out, and have been building websites on numerous platforms for years. They have the knowledge and experience necessary to make your BigCommerce website exactly what you want it to be.
So whether you want to tweak one of the existing themes or bring your own unique vision to life right down to the finest detail, BigCommerce gives you the tools you need, and Coalition Technologies has the manpower and the experience to bring your ideas to fruition.
Choosing Coalition Technologies
Coalition Technologies is a proud BigCommerce partner, handling design, development and SEO. Our skilled team has been using BigCommerce for almost as long as the platform has been around, and we know how to expertly manipulate every facet of this powerful content management system.
Most importantly, we understand design. When choosing a web design partner for your BigCommerce website, you need a team that not only understands the platform, but has the design and development chops to handle the most complex illustrations and coding in any online environment. With Coalition Technologies, that’s exactly what you get. Our designers and developers are some of the best in the industry.
Call Us Today
Have you checked out BigCommerce yet? We’re ready to work with you and bring your ideas to life. Whether it’s customizing BigCommerce themes or building entire BigCommerce websites from scratch, we’re here for you. Call us today at 310-827-3890 to receive a free quote from a member of our expert team. We will listen directly to your ideas and goals, and help you to come up with a plan that will stun your customers and translate to real growth. Call us today.