The SEO game is changing, but keyword research nevertheless remains an invaluable piece of the puzzle. If you’re looking for ecommerce SEO solutions, perhaps you’re confused by the ongoing evolution of Google’s search algorithms (you’re certainly not alone), and perhaps you’re even convinced that keyword research is no longer a factor. Since Google did away with its AdWords Keyword Tool (at least for the general population), many analysts have declared the so-called “death of SEO,” but this couldn’t be further from the truth. In fact, with new challenges we see new opportunities, and keyword research is perhaps more important now than ever before.
Keyword Research – Why It Matters
Let’s say that you run an online shoe business. Ideally, you would like to rank highly in search engines for the word “shoes,” but unless you’re DSW, Zappos or Macy’s, there is not much chance of that happening. This is why keyword research is so critical. Perhaps you won’t rank for the word “shoes,” but you can rank for long-tail keywords such as “designer shoes for women,” “running shoes on sale,” and “discount Nike shoes.”
Of course, these keywords are all just random guesses, and guessing isn’t going to increase your revenue. In order to pull in the most relevant customer base, we need to determine which keywords are actually receiving ample search traffic, and which ones have the right amount of competition to serve as realistic SEO goals. For instance, if your top 10 online competitors are all Fortune 500 companies with more than a half century in business, and you own a small shop that recently began conducting business, there is very little chance that you’re going to achieve front-page rankings in a reasonable amount of time. The trick is striking a balance between demand and competition. And that’s why it’s so important to employ a quality ecommerce SEO company.
Ecommerce SEO for the 21st Century
Don’t be discouraged by Google’s decision to eliminate the AdWords keyword tool. Instead, see it as an opportunity. Now, savvy businesses can truly achieve the upper hand by investing in quality SEO that uses comprehensive marketing research and in-depth search tools. There are a lot of important variables to consider, such as the amount and quality of competition, the amount of traffic generated by a specific search term, and the potential for conversions (sales).
At Coalition Technologies, we specialize in all of these areas, and our clients consistently see astounding results even as the search engine algorithms experience dramatic shifts. If you would like to know how we can benefit your own business and help you to experience new heights of traffic and revenue, call us for a free quote at 1-310-827-3890. We look forward to hearing from you, and we’ll gladly present you with a plan to meet and exceed your most ambitious goals. Let’s get started.