The term “flat design” is becoming a pretty prevalent term in the world of web design. Although this term has been on the rise for the last few years, it has recently gained a ton of popularity, largely in part by well known companies changing their web design format to flat design.
We’ve all seen flat design in a number of different places, but where did it come from?
If you plan on utilizing the flat design technique, why not do some reading on it? Below is everything you need to know about flat design.
What is “flat design”?
To put it simply, flat design takes away any type of stylistic characteristics that make things appear as though they’re lifted off the page. Flat design removes effects like shadows, gradients and textures and other effects that make content appear three dimensional.
One common design element that flat design steers away from is the oft-overused shadow effect. Especially in the context of hovering-over a button on a website, shadow effect makes the words on the particular button “lift” the text off the page. Flat design is designed for the opposite of this; the appearance is simplistic to the point where 3D elements are removed from the layout of the page.
A perfect example of a modern application of flat design would be Microsoft’s “Metro” layout. If you don’t own a Microsoft product with this design, you’ve probably seen it on one of their commercials. The appearance is basic but colorful, and the buttons and icons are square and flat.
Another great example would be our own design of coalitiontechnologies.com!
An important aspect of flat design is the typography involved with applying the style. Flat design utilizes simple fonts, such as Sans-Serif. These fonts are visually appealing yet easy to read and simple in appearance.
Why is it getting to be so popular?
Web designers today seem to favor flat design, because it modernizes the feel of a website, and it more easily allows for people to focus on what’s most important: the content and message of the page.
By removing design styles which may soon become outdated or less trendy, flat design allows for a more standard “feel” which can stand the test of time. Within this, flat design makes things appear neat and efficient, without needing “fluff” to beef up the appearance of the page.
Take it from this Los Angeles website company, flat design is big.
What does the future hold?
Although there’s really no telling how exactly anything will end in the long run for marketing and design practices, it’s pretty safe to say that some day flat design will become outdated (for real this time), and it will be replaced by some other style that gains ground and becomes more popular than other practices.
There was once a time when the classic radio advertisement was the top dog for getting a brand’s message out there, and that was the case for quite a while. However, like most things in our ever-changing society, television took center stage and radio ads lost their edge.
Flat design will probably experience this same fate, but for now, let’s just enjoy being able to browse the web in a visually-satisfying, simple way.
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Want to utilize flat design but don’t have the Los Angeles website company? No worries, we can help. Contact us!