Google announced the new Google Search Console this past fall and with it a host of new features for SEOs and businesses to use. It comes with a whole new array of Google search features to explore and learn, as well as some removals to keep in mind.
First, a brief refresher. Google Search Console is Google’s very own SEO tool that tracks your website’s performance in search results. It will also show you problems with your website’s indexing in Google, security issues, backlinks, and more. Google’s recent update enhances Google Search Console’s existing features, while bringing a few useful new ones. We’ll be breaking down a few of the big ones below. Let’s get started!
Appearances aren’t everything, but Google Search Console’s new interface is not only more streamlined and aesthetically pleasing, it’s full of new functions to make Google Search Console even more convenient. Google search features now includes giving users much more control over who can access their GSC data. You can manage permissions from the homepage now, as well as easily link new users and share data. This makes sharing your data with team members, or a third party such as an SEO agency, with greater ease.
While Google Search Console has always featured ways to link to other services such as Google Analytics, the new Google Search Console allows you to manage more of this data-sharing from the status page, reducing time spent searching through menus or tutorials for relevant information.
New Performance Report Features
One of the most exciting new Google search features is the ability to see your website’s performance over a wider range of time in the Performance Report. While the report is set by default to show key metrics data over the last three months, by default it will track total clicks, total impressions, average click-through rate (CTR), and average position. The performance table is now more customizable than ever, allowing users to focus on specific dates, queries, pages, even by country or device.
New Index Features
Page indexing is a crucial step in Google’s ranking process. Google search features have always included index monitoring, but the page Index Coverage feature covers a far larger range of possible errors, suggests fixes, and can give you a greater range and depth of data on your pages, such as which are doing well and which might have errors or problems that are hurting your page ranking. This feature also allows easier monitoring of your validations, once those errors have been addressed.
New Optimization Features
Making data easier to access and examine should already give SEOs a lot of material to optimize their sites. Google search features offer a detailed breakdown of search queries, listing keywords with their relevant metrics. This can show you which keywords are working well for you or which pages are doing well in one metric but less so in another. You can also optimize by query. Clicking on a keyword in the table will bring up the page or pages related to it, allowing you to get a better idea of what might need changing to improve the page’s performance.
Coalition Can Help!
You can find more helpful tips and information about SEO best practices on our blog. There you’ll find a wealth of information on ecommerce, SEO, keyword and image optimization, and more. You can also learn more through our portfolio of case studies. There you can get an inside look into how Coalition works for our clients and how SEO can help your business.
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