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Google Merchant Center to Provide Search Results in Real Time

“Open” sign at a brick-and-mortar business

If your online retail store isn’t using Google Merchant Center, there’s never been a better to look into a Google Merchant Center setup. When you upload products to Google Merchant Center, you gain control over how your ecommerce products are displayed on images and ads. Recently, Google has made some exciting changes that you should know about.

Google Merchant Center Opens to Everyone

In the past, the data collected by Google Merchant Center was only used to display pertinent information for Google Ads users. In other words, if you didn’t have a pre-existing Ads account, you weren’t able to take advantage of the fine-tuning that Google Merchant Center facilitates.

However, Google recently announced that anyone can use the Google Merchant Center tool, even those who aren’t currently using Google Ads. So, all it takes is a simple Google Merchant Center setup, and you can start reaping the benefits free of charge.

Young professional typing at an Apple computerWhy this Update Should Matter to You

This update should be on your radar because now you can control exactly what people see when your products appear through organic searches. It’s 100% free, so it’s a smart move even if you’re not using Google Ads.

By providing Google with information that’s relevant to people who view your products without actually visiting your site, you’re able to generate interest that naturally leads to conversions.

Additionally, in the past, if you wanted Google to highlight product details, you had to add schema markup to your site. Beyond being technically out of reach for many site owners, schema markup takes time to go into effect. Now, after a quick Google Merchant Center setup, you can provide that information immediately, and you can see the results in real time.

Getting Started

If you’re ready to upload products to Google Merchant Center, the first step is setting up a Merchant Center account. Here’s how to do it:

  • Person reviewing spreadsheets on a laptop with a cup of coffeeCreate a Google account if you don’t have one already
  • Go to the Google Merchant Center page
  • Enter details such as your business name, location, and site URL
  • Verify your website using one of the required methods

Now you should be good to go. Here’s how to start adding data after completing the Google Merchant Center setup:

  • Go to the “Products” Section
  • Click “Feeds”
  • Click “+” to start a new feed
  • Enter all required products attributes in TXT or XML formats

Contact Us for Assistance

The experts here at Coalition Technologies can help you maximize conversions, whether you’re using Google Ads or not. We consistently deliver measurable results, and that’s why we have a 99% client satisfaction rate and a 97% client retention rate.

Ready to get started? Call us at (310) 827-3890 or connect with us online now, and we’ll be happy to provide a free quote and consultation. The first step is a simple Google Merchant Center setup. From there, anything is possible. Take your business to the next level with a #1 ranked SEO agency.

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