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How Testing Can Enhance Your Conversion Rate Optimization

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Conversion rate optimization is a tricky business. Are those ads you are putting up working? Are you putting the ads up in the right places? Are visitors finding their way to your products, and does your website make it as easy as possible for those visitors to make the purchase? There are so many points along the way to address in your conversion optimization Los Angeles strategy, it can become difficult to narrow down what’s working and what isn’t.

Oftentimes we use our intuition to try to understand what the customer is thinking, but this doesn’t always work. This is why data analysis and testing is so important to the conversion optimization process.

What is Conversion Rate Optimization?

You might already know what conversion rate optimization (CRO) is, but it helps to get a handle on what the process actually entails, because there are common misconceptions surrounding the practice. It is true that CRO means using data to help optimize certain important aspects like marketing, sales, and point of sale platforms, but there is more to it than that. What true CRO entails is the attempt to understand the psychology of your customers and figure out why they make the decisions they make leading up to the sale, so that you can better optimize the entire path leading to the sale. As it turns out, however, working psychology into your conversion optimization Los Angeles strategy – and actually gleaning actionable results from it – is easier said than done.

Figuring Out the Customer

Making decisions, both on the marketer’s and the customer’s side, is incredibly difficult. Let’s first consider the marketer. As we hinted at above, there are plenty of areas of optimization to think about, and it can become very difficult to hone in on which areas are the most important to focus your energy on. Where do you place your ads? Is the content, font, colors, and animations in the ads effective? Are your landing pages easy to navigate? Is your overall site organization going to lead the customer effectively to the point of sale? There are many more aspects to consider, but you get the idea.

On the customer side, decisions are equally difficult. There are often many products from numerous competitors available in a given market, and everyone is pitching their own deals at the customer constantly. Which product is the best? Which type, size, color, or brand of product to buy? When you think about customer psychology in your conversion optimization Los Angeles efforts, you have to take all of this (and much more) into account. How are your marketing messages and your shopping platforms making the customer’s decision as easy as possible?

Taking the Best CRO Approach

So how do you sort through all this information, focus on the aspects that matter, and implement the right solutions that increase conversions? You could use your intuition to try to understand what your customers want and how they shop. This works sometimes, but you’re risking serious errors too, and you’ll never know what is truly working. What about trusting expert opinion in the field? Experts often have great advice too, but every market is different and each business has separate needs. Unless you hire a professional that will personally work with your business, expert advice might not always be the right fit.

You can appeal to common bodies of knowledge, which can help too, but again you can run into the problem of not having a personalized approach for your own business. This is why testing is so important for your conversion optimizationLos Angeles strategy.

With testing, you can gather as much data on your customers and the surrounding market as possible, and then you can gather data on the actual conversion process as well. If you have any intuitions about best practices, or want to try out some expert advice or conventional wisdom, devise a test around it. Isolate a given practice you want to test, such as a specific type of ad, and gather as much data as you can from customers clicking through that ad’s landing page, or calling that ad’s phone number so you can figure out what is working with the ad and what isn’t.

You can repeat this testing process for each aspect of your conversion rate optimization campaign, and decide which techniques are working and which aren’t. This way, you can tailor a strategy for your own business that is proven to work.

Hire a Professional

Of course, the best way to approach conversion rate optimization is simply to hire a professional to work with your business personally. This professional should utilize the latest techniques in CRO testing for the most precise results. Coalition Technologies works with sophisticated testing techniques in clients’ conversion optimization Los Angeles campaigns, and our clients have had considerable success with our services. Let us take care of your CRO needs and watch the conversion rate climb. Call us today at 1-888-840-3469 to get your free quote.

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