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How to Choose a Web Designer for Your Ecommerce Site

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Creating the perfect design for your new site starts with choosing the right ecommerce web designer.

There are so many options when it comes to choosing the perfect web designer. You could hire freelance designers, work with an ecommerce design agency, or even consider completing the project yourself.

Ideally, you should find an agency that can not only launch or re-design your ecommerce site, but can also provide SEO, PPC, email and social media strategies. By choosing an agency that offers all of these services, you’ll receive all the support your ecommerce site needs while working with just one team.

The best approach to finding an ecommerce web designer that’s a good fit will ultimately depend on your needs and desired outcomes. To get started, you’ll want to start by asking yourself some critical questions to identify what your needs are.

Identify Your Needs

Being able to articulate your business needs, goals, and vision in relation to the new website design or redesign will help both parties determine the next steps.

Ask yourself:

  • Why am I designing or redesigning a new website?
  • What am I trying to accomplish with the new web design?
  • What does a successful new ecommerce site look like for my business?

You can tell you’re working with the best ecommerce website designers if they ask the right questions and spend time digging into the “why” behind the project.

Define Your Wishlist

By nature, designers and marketers are curious. They’ll want to know about your likes and dislikes.

If you can, create a wishlist that includes the features and design elements you want your new website to include. If you don’t know exactly what you want just yet, it’s still helpful to come with some examples to share. Check out your competitors, look at your favorite brands, or do a Google search to see what you find.

The designer will be able to take the information you share and put together a strategy. Providing more information and feedback before the project starts will eliminate any misunderstanding in expectations later on.

Do Some Research

Let your network know you’re looking for an ecommerce web designer. We find many of our new clients are actually referred to us by someone else in their network. Establishing a mutual connection right off the bat is ideal.

person viewing an ecommerce site on Ipad tablet

If you’re already familiar with a particular content management system like BigCommerce or Shopify, it’s best if you can work with a certified agency partner. Making sure your website designer has expertise in the content management system of your choice will help narrow down your options.

Otherwise, check with the designer to find out what they recommend once they’re familiar with your business needs.

Explore Options

You won’t know if you’ve found a good match unless you jump on a call.

Start to schedule time for introductory discussions and explore the possibility of working together as a team. Discuss what you’re looking for and get to know the person on the other side of the phone.

Depending on how things go, it could be an excellent opportunity to discuss pricing and your project budget. If the ecommerce web designer asks about your budget for the new website, don’t panic. This question makes it possible to find the right customized solution that falls within your price range while addressing the things that matter most.

After your conversation, don’t forget to check out the designer’s relevant case studies and make sure the next steps are defined.

Lean into the Process

With endless options, your search for the best ecommerce website designers should be simple. However, you should expect to inevitably hit a few roadblocks along the way. Hang in there and remember to trust the process! Sometimes it takes several conversations with an agency to determine if the fit is right.

two people in a meeting with laptops

At Coaliton Technologies, our passion is helping clients to make memorable first impressions using their ecommerce sites. We’re talking about design that looks so good it’s impossible to ignore.

We also understand that design needs to be functional. Our ecommerce web designers and strategists develop customized website strategies that encompass user experience, conversions, and marketability.

If you’re ready to work with a team that understands web design AND how to maximize your impact with marketing in mind, send us a message today!

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