Headquartered in Zug, Switzerland, Hybris is a company that sells enterprise-level, multi channel eCommerce software and product content management (PCM) software. Several notable companies in the U.S. use the company’s software solutions to drive lucrative eCommerce campaigns, including: Land’s End, Max Mara and Radio Shack.
For many companies, one of the main considerations for implementing Hybris is whether it is a good option for facilitating search engine optimization (SEO) campaigns. The short answer is yes, but considering the cost of licensing the software — packages start at about $54,000 — a review of the program’s pros and cons for SEO should be performed before a purchase is made.
Pro: Option for Cloud-Based Model
Hybris software can be deployed on a cloud-based model, in which the customer pays a Software as a Service (SaaS) provider a monthly fee to use the software. As a part of the service contract, the customer may have the provider manage the resource in terms of SEO and other capacities. Implementing the software on a hosted model, in which the provider owns and manages the software, also allows the customer to avoid costly software licensing fees.
Con: Limited Customer Support
Unless you implement Hybris software on a hosted model, don’t expect to receive much help from the manufacturer when it comes to leveraging Hybris SEO capabilities. Several well-written white papers that cover a variety of eCommerce topics are available for download on the company’s website. However, finding specific information about Hybris SEO often requires users to visit internet forums, where fellow Hybris users discuss strategies and solutions.
Pro: Mobile Commerce Optimization
According to a Q4 2014 eCommerce survey from Monetate, the number of eCommerce transactions that are made with mobile computer devices is climbing. 2.87% of sales conversions are completed using a desktop, while 2.42%, and .8% of conversions are completed using a tablet and a smartphone, respectively. With its advanced options for mobile commerce optimization, Hybris software is a fine solution for reaching smart device users.
Con: Long Implementation Process
In terms of time, implementing Hybris software is similar to initiating an SEO campaign: it typically takes a few months to make the solution fire on all cylinders. If you need multi-channel eCommerce software or PCM software that can be quickly deployed and optimized to support an SEO campaign, a solution from Hybris may not be the best option. Before you choose Hybris, consider that deploying the solution on an in house model takes at least three months.
Pro: Multiple Sales Channels
Hybris software possesses elite data management tools that let you direct specific product listings toward different segments of the target audience. However, the software won’t perform the task of identifying and segmenting a target audience. This is yet another reason why Hybris software is ideally used by large companies that have a high level of in house IT proficiency. Users that need assistance with segmentation should contact an online marketing agency.
Need Assistance With Hybris?
Hybris software has the capability to help facilitate your business’ SEO campaign. Ideal for businesses at the enterprise level, Hybris is often implemented and managed in house, as most large businesses have the IT resources to handle this model of deployment. However, Hybris programs can also be implemented on a hosted model. If you need help choosing the right model of deployment or fully utilizing Hybris SEO strategies, Coalition Technologies is here to help.
To learn how we can assist you with Hybris SEO, call us today at (310) 827-3890 to schedule a free consultation, or use our contact form. We look forward to speaking with you!