Whether you’re just beginning your journey into the rapidly growing world of ecommerce, or you’re looking to expand your current website, Shopify is a fantastic choice. Not only is Shopify one of the most user-friendly ecommerce platforms out there, but it also includes some powerful onboard tools to take your business to the next level.
With some key Shopify SEO services, you can help your company grow its reach, especially when it comes to increasing organic traffic via online search engines. Let’s take a look at some of the benefits you can expect from Shopify, as well as some case studies that prove what’s possible with the right approach.
Reasons to Use Shopify:
- Integrated Marketing and Analytical Tools
One of Shopify’s major selling points is the many marketing tools included with the platform. In addition to SEO services, Shopify includes some powerful analytical features that let you track how your customers are finding you. As you can imagine, that information is extremely helpful for building a more effective inbound marketing campaign. In terms of monitoring the most up-to-date traffic, Shopify has a number of apps that can fine-tune your analytics.
SEO expert and web developer, Amandeep Singh, praises Shopify’s Yahoo’s Live Web Insights app and says, “This app is a free, real-time analytics tool that can monitor customer activity in several ways. You can see customers as they navigate your site, find out which keywords referred them, and even initiate chats if you wish to make recommendations.”
So how else can you use analytical data to market your online business? Let’s say you sell knit hats, mittens, and sweaters. If you find that a lot of your customers are finding your website by searching “handmade beanies,” you could write a series of blog posts targeting that key phrase. You could also feature your beanies on the front page to further increase the odds of fast conversions. In the world of ecommerce, knowledge is power.
- A User-Friendly Interface
While we highly recommend hiring a reputable team of Shopify experts to create the best possible online store for your company, it’s nice to know that you can make quick changes and updates whenever necessary. You don’t need to be a web guru to build and maintain a basic website, which is a huge leap forward for those who are interested in opening an online store but lack technical experience.
Shopify’s SEO services can also be changed on the fly, which is a huge benefit in today’s ever-changing SEO landscape. If you decide you want to edit a title tag, meta description, or URL, for example, you should have no problem doing so.
- Included Web Hosting
Shopify is an all-inclusive platform with everything you need to get started right out of the box. Maintaining your own hosting can get expensive and tedious, and most startup entrepreneurs don’t have a surplus of money or time. It can also be daunting to those who aren’t technically inclined.
In addition to covering hosting costs and maintaining servers, Shopify provides a payment gateway and maintains the software. All you need to do is simply set it and forget it.
- Built-In Security
Most new online businesses don’t have the budget or knowhow to implement a secure security system, making them especially susceptible to corruption and data loss. Shopify offers excellent, reliable security so you can proceed with confidence. Household names such as Tesla Motors, Red Bull, and Budweiser trust Shopify, so it’s safe to say that you can too.
- Excellent Customer Support
Whether you have a question about Shopify SEO services, your payment gateway, your design, or anything else under the sun, Shopify’s dedicated customer support is there for you. Shopify offers an excellent safety net that includes phone, email, and live chat support. Some inquiries demand timely answers, and Shopify makes it a point to be there for you.
It’s clear that Shopify offers enormous growth potential, but how much? At Coalition Technologies, we’ve helped quite a few businesses to thrive on the platform. Let’s take a look at the performance of one of our clients, Smitten Lingerie, comparing October 2015 – December 2015 vs. July 2015 – September 2015.
As of 1/29/2015, the fourth quarter saw an increase in organic traffic from 500 to 1,800 organic sessions. That’s an astounding 250%. New, organic users increased by 310%, from 300 to 1,250. More recently, comparing October of 2015 to October 2016, organic sessions have grown by 39%, from 590 to 823. Organic users are up 110% from 360 to 756, compared to last year.
Get Started with Shopify Today
We’re the Shopify experts that generate results. Whether you just need Shopify SEO services to increase your ranking on SERPS or a full online store from scratch, we have the skills and experience to give your company the competitive edge. Give us a call at (310) 827-3890 for a free consultation, or send us a message online, and we’ll be in touch soon. Partner with Coalition today, and enjoy lasting success tomorrow and beyond.