Los Angeles is known for its deep-rooted and always-hip culture. LA culture is shaped by being the center of the entertainment world and by the city’s population of younger men and women.
Los Angeles culture is formed by its citizens. The LA public is a group that is far different from that of most cities in this vast and beautiful country, so communicating with this public can be challenging for area PR professionals.
The culture of LA creates a difficult playing field and new challenges for Public Relations. These challenges revolve around one thing: placing the focus. For Los Angeles public relations, the challenges revolve around focusing more than ever on a few things:
The Digital Sphere
In LA, arguably more than in many other places, digital media is a huge deal. People rely on their iPads and iPhones at all times of the day. Mobile news trumps paper news. Emails are punched out and sent by thumbs on a touch screen more often than by fingers on a keyboard.
Because of this, it’s critical that Los Angeles public relations revolve around regular use of digital media.
When you’re planning your next big news release, make sure you’re sending it to the right places. Chances are, if you don’t do your research, you might find your story covered in a newspaper that only publishes in print rather than digital or in both print and digital. Trust us, the right platform is out there, and Los Angeles public relations tactics involve being able to select the best media outlets for communicating your message.
In Los Angeles, it isn’t uncommon to find people that rely solely on Twitter for their news. These people take in media at a fast-paced rate and digest news in 140 characters or less. This can be a challenge for Los Angeles public relations.
Be sure to always consider the social sphere when selecting channels to communicate your message (especially Twitter and Facebook). It’s best to include these channels in your media mix no matter what your topic or situation is.
No matter what you’re communicating, Los Angeles culture won’t be very interested unless the message is engaging and unique. LA is fast-paced, and media “in-takers” digest messages on the go.
The challenge for Los Angeles public relations is to craft and broadcast messages that are engaging and catered to quick intake. Make sure you’re communicating in a way that is simple and contains all of the details necessary for the framework of the message.
Don’t Bear the Challenges Alone
With the new challenges facing public communicators in the Los Angeles public scene, having a strong and effective PR presence can be difficult. Luckily, we’re experts in web and digital media as well as marketing in general. We can help you overcome these marketing challenges. From SEO to PPC advertising, we can help! Get in touch with us.