There is a long-standing conflict that exists between graphic designers and their clients. The client, of course, has his or her own vision of how a particular design should look, and the designer may have a completely different vision. The conflict arises when the client struggles to effectively communicate his or her specific needs, thereby leaving the designer to fill in the creative blanks (much to the chagrin of the client). It doesn’t have to be this way. At Coalition Technologies, our Los Angeles graphic designers strive to understand and fulfill the most specific needs of each client, and we achieve this through optimal communication and mutual partnership. If you have a need for graphic design work and are struggling to communicate with your designers, here are some tips that will hopefully make the process run more smoothly.
Communicating with Los Angeles Graphic Designers
Overload your designer with details. The first step is to be as detailed as possible. Leave no stone unturned in articulating every subtle facet of your design vision. From shapes to colors to accents, paint a picture as though you were trying to describe a waterfall to a blind person. The more specific you are, the more effectively your designer can work within your desired constraints. You may even want to work with your designer to create a mood board, which is a collage of images, fonts and samples that help to establish the overall essence that you’re trying to project.
Provide examples. If you’re struggling to articulate your needs, look to the designs of other businesses for inspiration. Find styles, colors and layouts that speak to you and show them to your designer. Explain which elements you want to incorporate, and which elements you want to cast aside. Remember, it’s all in the details, and if you can provide an actual visual starting point, you’ll be well ahead of the game.
Provide a solid foundation. It’s also important that your designer understands your business, your audience, and your brand, so take time provide the full tour and make sure to educate the artist on your corporate identity. Don’t just assume that he or she will extrapolate by browsing your website. Be proactive in illustrating what sets your business apart.
Be proactive, every step of the way. Finally, get involved. Provide feedback through every step of the process, from your designer’s initial mockups to the final treatments. Leave no room for guesswork.
Contact our Los Angeles Graphic Designers
If you need graphic design work from industry-leading experts who truly understand how to bring a client’s vision to life in incredible ways, contact the Los Angeles graphic designers at Coalition Technologies. Not only are our graphic designers among the best in the industry, but they consistently deliver results than exceed our clients’ expectations. Call us for a free quote at 1-310-827-3890, and let’s open the lines of communication right now.