Google can be a cruel mistress. We work hard to claim our piece of the search engine pie, building links and whiling away our days with mind-numbing keyword research. We’re not trying to achieve an unfair advantage. We’re just trying to level the playing field and generate some reasonable traffic for our online businesses. And Google even tolerates these activities…to an extent. Every now and then, however, we discover that we have inexplicably violated some obscure standard that falls under the umbrella of blackhat SEO, and all of that hard work goes straight down the toilet as our search engine rankings plummet instantaneously to the fiery depths of Hades. Sound familiar? Our Los Angeles SEO services company works every day with companies facing this heartbreaking dilemma, and we know what you’re going through. If you’re scratching your head over a recent Google penalty, or if you’re simply trying to avoid such a penalty, here are some things you need to know.
Hell Hath No Fury Like a Search Engine Scorned
- Link penalties. It’s only fitting that we speak first about link penalties, because they are by far the most common search engine penalties to plague businesses. If you receive inbound links from websites that have been flagged by Google, or if you appear to have an unnatural link profile, you may be hit with a link penalty. If you want to remove this penalty, you’ll need to try and figure out which links are causing the problem, and then (if you can’t reach the webmasters directly) disavow them through Google.
- Content penalties. That’s right, even the written content on your website can get you into trouble. If you have large blocks of content copied from other websites, or if you have low quality content on your site, you may be penalized. “Low quality” may refer to content rife with spelling errors, grammar errors or poor mechanics. To eliminate this penalty, you will need to eliminate the offending articles and replace them with higher-quality content.
- Keyword manipulation. This goes hand in hand with content penalties, but it deserves its own bullet point. Let’s say that you’re trying to rank for the term “iPhone cases.” So you plaster the keyword “iPhone cases” 38 times across your homepage, complete with anchor text and bold lettering. This kind of activity will almost assuredly result in penalties, so slim down the keyword density, get rid of the anchor text, and strive to create natural, fluid content.
Contact Coalition Technologies – Los Angeles SEO Services Company
If you’re struggling to rise above a recent—or not so recent—Google penalty, or if you’re just not generating the kind of traffic and revenue that you know you deserve, contact Coalition Technologies, the leading Los Angeles SEO services company. We’ll give you a free quote, and we’ll let you know how we can bolster your SEO efforts. Call us at 1-310-827-3890, and let’s raise your business from the ashes.