E-commerce SEO isn’t as simple as having a website with page titles. Nowadays, as mobile begins to further trump desktop and the world continues to go digital, e-commerce itself essentially relies on proper search engine marketing to sustain itself.
As 2014 comes to a close, proper e-commerce SEO is more important than ever, and it’s becoming more commonly paired with another digital element: web design.
Where are we going with this? The answer is simple: online retailers of all shapes and sizes need to make sure they’re on top of their game with SEO and web design, both each as a separate marketing element and together as a digital landmark.
Using the right e-commerce solution can be critical when it comes to a business’ success in the digital marketplace, because you might end up with a platform that succeeds at online shop design but fails at SEO.
We’re going to shed a little light on a common e-commerce technology used by small and middle-sized businesses: Magento. Magento is ideal for e-commerce sites looking to maximize on both search marketing and store design.
Magento SEO for your online storefront
First, If you aren’t hip to the SEO realm of digital marketing, you should be. Search engine marketing and optimization are important for your overall marketing plan, no matter what the industry, context or location. E-commerce SEO is a proven-effective way to drive more traffic (and interested customers) to an online shop, and Magento is a perfect example of a platform that can make this a reality for small and mid-sized outlets.
SEO by itself relies on proper customization of page titles, landing pages and targeted content. Magento has built a reputation on helping online storefronts succeed in the search engines with their SEO add-ons and tools, and part of this comes from giving users the ability to customize their business as it appears in the search engines.
Magento’s popular add-on options for marketing your business in the search engines includes a WordPress Integration tool and Attribute Splash Pages. And, if you happen to already be an expert on the ins and outs of SEO, Magento offers an advanced SEO suite application which allows you to completely take the search reins yourself and manage your site’s SEO. A detailed lineup of both their free and paid SEO customization options can be found here.
Magento’s web design piece of the puzzle
A simply well-designed website, mobile or not, is just a cool-looking piece of digital media. A well-designed website that’s paired with effective SEO is a traffic-moving, visitor-driving digital outlet. We’d like to assume you’re interested in the latter for your e-commerce site.
Some online store solutions allow for great web design, but are lacking when it comes to customization of specific information, like page title tags and meta descriptions for search engines.
Magento’s software allows for both customization of store design and e-commerce SEO content. This gives users the ability to create and maintain a site that meets their specific appearance standards, while at the same time backing it up with powerful search marketing tools and formatting.
The best of both worlds, plus Coalition
If you’re in need of some insight or assistance on creating a Magento e-commerce site that’s both well designed and well optimized for search, you’re in the right place. We’re experts in e-commerce SEO, web design and Magento software and can give your business the digital marketing it needs, customized to exactly the way you want it. We can help you maximize on the best of both worlds: SEO and web design.
Contact us on our website, or give us a call at (310) 827-3890 for a free consultation. We’ll show you exactly how we can elevate your e-commerce business.