The electronic cigarette, or e-cig, represents an important technological leap forward in the life of a smoker, so much so that the word “smoke” is losing its meaning. Vaping is to smoking what the iPhone is to the rotary telephone, and this technological breakthrough demands a technological marketing strategy. Have you given any thought to hiring a vaping SEO company for your electronic cigarette company? If you don’t already have a strategy in place, you’re losing revenue with every tick of the clock.
Why Hire a Vaping SEO Company?
If your knowledge of online marketing is a bit less thorough than your knowledge of atomizers and e-liquids, perhaps we should start with a basic overview of the algorithmic enigma that is SEO. The letters stand for Search Engine Optimization, and it entails all of the process, strategies and theories for achieving prominent search engine rankings. It is the cornerstone of online marketing, and without it you might as well be just another seedy smoke shop operating between a massage parlor and a tattoo parlor.
Here are just some of the core tenets of a successful SEO strategy:
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Meticulous keyword and semantic research.
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Targeted content creation designed to appeal to search engines while simultaneously converting visits into sales.
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The implementation of paid advertising which yields a sizable return on investment (this falls more under the umbrella of SEM, or search engine marketing, but in today’s hyper-competitive marketing, it’s almost essential).
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Professional back-end development that addresses essential technical configurations like 404 errors, redirects, site speed optimization and website crawlability.
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Tireless competition research, which deconstructs every aspect of key competitors’ strategies and adopts a counter-strategy to secure an edge in the marketplace.
Not Just Any SEO Company will Suffice
Far too many well-meaning businesses make the assumption that any SEO company will suffice. This couldn’t be further from the truth. If the SEO company doesn’t understand your industry, your entire campaign will operate at a deficit. For instance, let’s say that you choose the first SEO firm that comes along. They understand the perplexing inner-workings of search algorithms, but they don’t know their vaporizers from their VapoRub. They might help you to achieve improved rankings for key terms like “electronic cigarette,” but without a firsthand knowledge of vaping culture, they may be ill-prepared to build campaigns around other valuable searches like those pertaining to atomizers, cartomizers, cartridges, and e-liquids (a product for which there exists at least 6 common names). They may even get you into trouble due to a lack of understanding about the complex legalities associated with promoting the benefits of e-cigs. Finally, and most importantly, they won’t understand how to effectively communicate and connect with your audience, and that’s where the real handicap lies.
Coalition Technologies – A True Vaping SEO Company
At Coalition Technologies, we have worked with a variety of leading e-cig companies, and many of our team members are vapers themselves. We understand the the technology, the assembly, the parts, the brands, the flavors, and the users. Most importantly, we understand how to build highly effective SEO campaigns around these products. We have done it before, and we would love the opportunity to do it for you. So if you’re looking for a true vaping SEO company that gets the job done, call us for a free quote at (877) 989-7187. Let’s heat up your marketing campaign, no smoke required.