If online marketing is a part of your franchise’s marketing strategy, you have probably heard the term search engine optimization (SEO) hundreds of times. You are probably also aware of many online marketing agencies that perform SEO.
If you need a new SEO provider, which agency should you choose? Based on our experience, expertise, commitment to clients, and the satisfaction of our customers, Coalition Technologies is one of the very best providers of SEO for franchises.
What You Get From Us
When you choose Coalition Technologies as your SEO provider, you receive benefits that are essential for moving your website listing to a higher search engine results position (SERP) and ensuring that the improved SERP is maintained over time.
To this end, we perform an in-depth consultation with franchisees to determine their needs, and then propose sustainable SEO strategies that will deliver a high SERP. It is all a part of our deep commitment to providing excellent customer service.
Our SEO process kicks off with an in-depth consultation with the client. Contrary to popular perception, SEO is not a one size fits all solution. The strategies that one franchise needs can be quite different than the strategies that another franchise needs.
For example, a local franchise that only sells products or services in store may benefit from implementing a SEO strategy for “local search” that allows search users to perform geographically constrained searches. Conversely, a national franchise may find it more helpful to implement an SEO strategy for national search.
There are numerous SEO strategies that could potentially help your franchise increase the SERP of its website, and thus enjoy more web traffic and sales conversions. The in-depth consultation you receive from Coalition Technologies helps to determine exactly what SEO strategies your franchise needs.
There is no use in investing in SEO strategies whose positive results can’t be sustained over time. Often referred to as “black hat” SEO strategies, these tactics generally focus on quickly boosting the SERP of a website. However, when Google or another major search engine discovers that a website uses black hat techniques, it penalizes the site for trying to “game the system”, and sends the SERP of the website plummeting.
The algorithms that search engines use to determine the SERP of a website have become increasingly attuned to the presence of black hat SEO techniques. The techniques may provide quick results and require a lower upfront investment than a traditional organic SEO campaign, but they aren’t worth the problems that they cause, which could include your website being banned from a major search engine.
In providing SEO for franchises and other types of organizations, Coalition Technologies only uses sustainable SEO strategies. It may take as long as a few months to bring these strategies to fruition, but once they achieve their result, it can be sustained by tweaking existing strategies and implementing new ones as needed.
Great Search Results Position
The primary goal of SEO is to improve the SERP of a website in order to increase refined web traffic, and thus increase online revenue. As a provider of SEO for franchises, Coalition Technologies has helped hundreds of businesses achieve the top search results position for their industry and revolutionize their bottom line in the process.
According to a study by Slingshot SEO, “18% of organic clicks [for Google search results] go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position.” Furthermore, “75% of users never scroll past the first page of search results.”
These statistics highlight the importance of having a SERP that appears at the top of the first page of search results. Pay per click (PPC) — an online marketing discipline in which companies pay to have ads placed in highly visible positions on the search results page — can also help your franchise increase web traffic and sales.
However, considering that 70% of the links search users click on are organic links, it may be important to include traditional SEO strategies in your online marketing plan. Coalition technologies will help you decide precisely which online marketing strategies your franchise needs to achieve its online sales goals, and then some.
Excellent Customer Service
At Coalition Technologies, we do more than just claim to offer great customer service. We also provide statistics that quantify just how dedicated we are to our clients. While serving over 300 clients over the past four years, we have achieved a 97% client retention rate and a 99% client satisfaction rate.
Our clients currently receive a combined 15,000,000+ original website visits per month and generate a combined $10,000,000+ in revenue each month from online sales alone. If a provider of SEO for franchises can’t provide statistics that articulate its dedication to customer service, you should ideally find a different company that can provide such information. Coalition Technologies’ customer service statistics speak for themselves.
Contact Us Today
If you need a provider of SEO for franchises, Coalition Technologies is the company to choose. We have helped hundreds of companies achieve excellent SEO results that lead to increased web traffic and more revenue. Whether your business is a Fortune 500 company that is trying to distinguish itself from competitors or a small business that is trying to compete with Fortune 500 companies, we will provide the SEO strategies it needs to achieve its online revenue goals.
For more information about how our online marketing services can help your business, call us today at (310) 827-3890 to schedule a free consultation, or use our contact form.