It’s time to nip and tuck your online marketing campaign, because let’s face it, your search engine presence is looking a bit flabby at the moment. You may be the best plastic surgeon in Beverly Hills, New York City or even Walla Walla Washington, but without a solid SEO campaign, you may find yourself lingering in the shadows of lesser competitors. A quality plastic surgery SEO firm can help you to elevate your message and multiply your leads using the power of organic search, which is now the number 1 referral source for plastic surgeons.
Why You Need a Plastic Surgery SEO Firm
The American Society for Aesthetic Plastic Surgery, Inc. reports that a total of 10 million surgical and nonsurgical cosmetic procedures were performed in 2012, and Americans spent more than $11 billion on these procedures just in that year alone. But we don’t need to tell you that plastic surgery is big business. The real question is, how do you secure your piece of the pie? Or how do you increase the size of that existing piece? The answer is search engine optimization. Consider just a few important statistics, courtesy of HubSpot:
75 percent of Web users never scroll past the first page of search results. That’s why it’s absolutely paramount that your site rank highly in the search engines.
60 percent of clicks go to the top 3 search results. In other words, even after you break that page 1 threshold, your work is far from over.
61 percent of Web users research products and services online. This particular statistic is from 2012, so we can safely assume that the number has increased since then.
The point here is that SEO can quite honestly make or break your plastic surgery business. With the ever-increasing popularity of cosmetic procedures, the market has become extremely saturated, with new surgeons popping up every day. If you’re not aggressive about your online marketing, your business will suffer severely. It’s no longer enough to simply be the best in town.
What Will SEO Do For Me?
SEO works on many levels. First and foremost, it ensures that the layout of your website appeals to search engine crawlers in the most effective ways possible. Second, a top-tier SEO strategy will ensure that your content and structure are pleasing not only to search engines, but to the users who navigate them. This ensures that your click-rate remains high and your bounce rate remains low, thereby granting you further authority in the eyes of search engines. Third, a knowledgeable SEO guru assesses what your competition is doing wrong (or, at least, insufficiently), and then works to give your website a competitive edge by exploiting those weaknesses.
Coalition Technologies – A Successful Plastic Surgery SEO Firm
There is one important note that we haven’t yet covered. When hiring an SEO firm, you need to make certain that the company understands your business. They must be familiar with your marketplace, your terminology, and most importantly, the needs of your customers. Only then can you guarantee that your SEO campaign is on the right path. At Coalition Technologies, we have worked with numerous plastic surgeons, and our plastic surgery SEO firm continues to yield record-breaking results. Call us for a free quote at (877) 989-7187, and let us show you our own invasive and non-invasive procedures for jaw-dropping online makeovers.