If you haven’t already heard, Amazon has launched its own advertising system. This is big news in the marketing world, because the system will function in the same fashion that Google ads function. Promoted ads will appear at the top of search results and product pages.
Advertising on Amazon.com is gaining traction as the site’s powerful new advertising service continues to succeed, but it can be tricky to get comfortable with using this new player in the advertising game to promote your business or products.
Here are some useful tips for advertising on one of the world’s top online marketplaces:
Nail down the basics
Just like with any other type of online advertising you already take part in, your advertising on Amazon will be made or broken by your basics.
Engaging and effective copy, clear and appropriate images and clean store layout will all need to be in place before you decide to invest in promoting your business through Amazon. Make sure your store (or category page, whichever you decide your ad should like to) is fully complete and stocked with the information click-through traffic will be looking for. A high-resolution image of your logo is necessary here as well.
Nailing down the basics ahead of time will allow you to select an advertising plan that gets results and doesn’t leave you wondering why you aren’t seeing an increase in traffic to your store.
Determine the right keywords
Advertising on Amazon’s new platform isn’t as simple as choosing a cool photo and typing out your company name. You’ll need to carefully choose which keywords you’ll want tagged to your store promotion, and this should be done with both research and creative planning.
If you know, based on data from previous online campaigns, that a certain set of primary keywords works best for your target audience, stick with what you know works. However, if Amazon is somewhat of a launch for your digital advertising and/or SEO, decide on some important words that relate to how people would search for one (or a group) of your products. For example, if you sell board games, your keywords should be along the lines of “family board games” or “fun board games”.
Track and measure
Part of the value that lies within investing in digital advertising is the metrics and data that comes along with taking out a set of ads.
With your placement of an Amazon ad, you’ll be able to see just how well it’s working for you, and the click-through rate associated with what you promoted. Although this data is great to check up on and view, it’s important to make sure you’re tracking and measuring the results of your advertising on Amazon. Doing so will allow you to more effectively market and promote your business in the future, whether you’re a growing e-commerce site or a small, local business.
Get help from Coalition
Another great tip we can offer is to call upon the expertise of a digital agency, like us. If you’re not a seasoned professional when it comes to SEO and digital marketing, you don’t have to worry. We are, and we’re here to help. Call us for a free consultation at (310) 827-3890, if you’re interested in exploring your options with advertising on Amazon!