For ecommerce retailers, Mother’s Day provides one of the highest-volume shopping periods in the year. So how do you use Mother’s Day marketing to capture some of that traffic for your own business?
To take advantage of this specific holiday’s spike in sales, you have to have a basic idea of the real demand for products online shoppers are seeking. This isn’t always easy, as even shoppers themselves don’t often have a clear idea of what to get their moms, leaving it is up to retailers to curate relevant products and promote popular gift ideas on relevant marketing channels.
Our SEO research and strategy for online businesses shows that shoppers tend to search for general gift ideas, with phrases like “Mother’s Day gifts” or “womens gifts.” Other popular searches have to do with more specific gift types, such as flowers, cards, or jewelry. However, even with specific searches like these, shoppers are still looking to retailers to present them with something unique and appropriate for their moms.
Here are some of the most popular gift ideas for Mother’s day marketing, as discovered by keyword research. These gift ideas can help you structure the SEO strategy for your ecommerce website and reach out to shoppers looking for the perfect Mother’s Day present.
Mother’s Day cards are annual top sellers, and they even beat out items like jewelry and flowers in popular searches.
Jewelry-related searches make up another popular category for gift ideas. Under phrases like “Mother’s Day jewelry,” retailers can fit in all sorts of products like earrings, bracelets, rings, necklaces, and much more.
Searches like “Mother’s Day flowers” also top the charts. Bouquets are immensely popular, and flower pots can be included in this category as well. Incorporate keywords like this into the SEO strategy for your ecommerce website for increased visibility.
Everyone knows that chocolate is a tried and true favorite among moms everywhere! Chocolate can be combined with other fun ideas like gift baskets, as well.
- Religious Gifts
Religious or spiritually-themed gifts are highly sought after during Mother’s Day. These types of gifts can range anywhere from traditional iconography to general items like incense.
You can’t give a classic combination like chocolate and flowers without some wine for mom! Whether red, white, or rosé, wine makes for a great Mother’s day gift. Other types of alcohol and spirits-related gifts show up frequently in searches too.
- Gift Baskets
The great thing about gift baskets is that you can put pretty much anything in them. When it comes to mother’s day marketing, it’s important to note that shoppers love gift baskets, and retailers can get really creative with this one. Don’t forget the basket itself: the cuter, the better!
- Recipe Books
Recipe books are fun and easy to personalize, as shoppers can target mom’s favorite foods or culinary interests. Here, retailers can also get creative with recipe notebooks, containers, book stands, and more.
Not only are pots, pans, and utensils useful, they can also feature all sorts of cute and creative designs. Use keywords pertaining to this category in the SEO strategy for your ecommerce website and maximize relevant SEO opportunities.
It is no secret that moms love candles. Fittingly, this is also a popular search. Scented candles and candles with premium packaging are big sellers, too.
- Tea and Coffee
For those moms who like a little pick-me-up in the morning, you can’t go wrong with quality tea or coffee. Coffee and tea sets also make for great gift ideas any time of year.
- Gift Cards
Often, the best thing to do is to get a gift card for mom’s favorite store and let her get what she wants. Gift cards also make for a popular pairing with thoughtfully written Mother’s Day cards.
- A Spa Day
As the hardest working members of any family, moms love to those rare opportunities to unwind. That makes prepaid spa days a popular choice for shoppers who want to treat their mothers to a truly special day.
- Outdoor & Fitness Related Gifts
For moms who love to be outside, there is a whole range of popular gifts that fall under this category. Shoppers often search for “outdoor gifts” or “fitness gifts” for mom. So, consider using these keywords in SEO promo blogging for your ecommerce website.
- Gifts for Pet Lovers
Is there a beloved dog or cat in the family? You can bet that mom likes to spoil her favorite pet! “Gifts for pet lovers” and other similar terms are among the most popular searches.
Makeup-related searches turn up frequently during the Mother’s Day season. Shoppers are also likely to search for certain makeup brands or retailer chains.
Shoppers tend to search for more specific book titles that fluctuate in response to positive literary reviews as well as movie and TV adaptations. Other searches include “literary gifts” and searches for various booksellers.
- Crafts and DIY
Many moms love to get crafty in their spare time. Craft supplies make up another popular search category, and shoppers often put in searches like “cute DIY gifts.” Social media channels like Pinterest are popular outlets for these types of gift ideas, and retailers are always keen to establish a presence there. Establish your presence when you use this keyword in the SEO strategy for your ecommerce website.
Like crafts, art supplies are popular gift choices for more creative moms. Otherwise, search queries indicate that shoppers are looking to buy art in various media, whether they’re paintings, sculptures, home decor, or seasonal ornaments.
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Do you need a talented SEO professional to handle your Mother’s Day marketing campaign? Coalition Technologies works with top ecommerce platforms like Shopify and BigCommerce to ensure that online retailers can get the most out of their ecommerce stores and maximize their returns on their SEO strategy for their ecommerce websites. Give us a call today and receive a free quote!